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  • Research Summary

"How Social Networks Moderate Loss Aversion"

The literature on consumers’ relationships with their brands emphasizes that, when people form relationships with brands that mirror their social relationships, the norms of social relationships are used as guiding principles in their interactions with... View Details
  • August 2022
  • Article

Contract Duration and the Costs of Market Transactions

By: Alexander MacKay
The optimal duration of a supply contract balances the costs of reselecting a supplier against the costs of being matched to an inefficient supplier when the contract lasts too long. I develop a structural model of contract duration that captures this tradeoff and... View Details
Keywords: Supply Contracts; Intermediate Goods; Switching Costs; Vertical Relationships; Transaction Costs; Contract Duration; Identification; Supply Chain; Cost; Contracts; Auctions; Mathematical Methods
Related

    Roy D. Shapiro

    Roy D. Shapiro is the Philip Caldwell Professor of Business Administration at the Harvard University Graduate School of Business Administration.  He is currently the faculty co-chair of the School's Technology and Operations Management Unit... View Details

    • May 2021
    • Article

    Private and Social Returns to R&D: Drug Development and Demographics

    By: Efraim Benmelech, Janice Eberly, Dimitris Papanikolaou and Joshua Krieger
    Investment in intangible capital such as R&D has increased dramatically since the 1990s. However, productivity growth remains sluggish in recent years. One potential reason is that a significant share of the increase in intangible investment is geared toward consumer... View Details
    Keywords: Drug Development; Research and Development; Investment Return; Demographics; Pharmaceutical Industry
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    • December 2022
    • Article

    When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly

    By: Dominique Olié Lauga, Elie Ofek and Zsolt Katona
    A prominent hallmark of competitive interaction is the desire to differentiate from rivals. In this article, the authors examine under what conditions firms will differentiate through product quality versus advertising intensity. Firms select quality in a first stage,... View Details
    Keywords: Competition; Advertising; Product Positioning
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    • 2012
    • Working Paper

    When Do User Innovators Start Firms? A Theory of User Entrepreneurship

    A rich and distinguished body of research has documented the importance of user innovations. For the most part, this literature has found that users innovate but do not commercialize their innovations. Instead, users benefit from using their innovations and allow... View Details
    Keywords: Customers; Commercialization; Emerging Markets; Entrepreneurship; Innovation and Invention
    Related
    • May 2012 (Revised July 2012)
    • Case

    Credit Unions: The Future of the Cooperative Financial Institution

    By: Robert C. Pozen and Grace Hou
    Credit unions are a specialized type of depository institution with a cooperative, non-profit structure and a federal tax exemption. They originated as small, cooperative institutions with an emphasis on uncollateralized consumer lending to the unbanked... View Details
    Keywords: Banking; Credit Unions; Banks and Banking
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      William A. Sahlman

      William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

      Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

      Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
      • 01 Aug 2016
      • Research & Ideas

      Retail Execs Underplay Current Performance to Investors--but Why?

      of their biggest research challenges was how to determine whether a manager’s guidance was on target or misleading. They did so by constructing their own estimates of how a company was doing in real time by using data collected from a... View Details
      Keywords: by Dina Gerdeman; Financial Services
      • 11 Feb 2019
      • Research & Ideas

      The Business of Saving the Planet

      to be addressed. Is that even possible in a market economy? Research Papers How Transparency into Internal and External Responsibility Initiatives Influences Consumer ChoiceThree studies examined how firms... View Details
      Keywords: by Sean Silverthorne; Energy; Green Technology
      • 29 Oct 2007
      • HBS Case

      Marketing Maria: Managing the Athlete Endorsement

      increasingly turn to athletes to promote their products. The marketing executives I spoke with told me they value these endorsements especially because it is getting more and more difficult to reach a wide group of consumers using... View Details
      Keywords: by Sarah Jane Gilbert; Sports
      • 24 Oct 2012
      • Research & Ideas

      Want People to Save More? Send a Text

      safety net for emergencies, but also would reduce financial stress and improve their quality of life. "In the private sector, a lot of startups fail, and the market provides a signal about whether the product is viable," says Pomeranz, whose View Details
      Keywords: by Kim Girard
      • 11 Apr 2017
      • First Look

      First Look at New Research, April 11

      outside opportunities in the labor market. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52495 March 2017 Review of Industrial Organization Challenges for Empirical Research on RPM By: MacKay, Alexander J., and David A.... View Details
      • 2008
      • Working Paper

      An Investigation of Earnings Management through Marketing Actions

      By: Craig James Chapman and Thomas J. Steenburgh

      Prior research hypothesizes managers use "real actions," including the reduction of discretionary expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used... View Details

      Keywords: Performance Expectations; Earnings Management; Marketing Strategy; Financial Reporting; Brands and Branding; Food and Beverage Industry
      Related
      • 16 Dec 2015
      • Research & Ideas

      Why ‘Sleep on It’ No Longer Sounds Like Great Advice

      believe that with all of these positive cognitive effects, you might also get benefits for decision making,” says Karmarkar, who conducted the research with UMass Amherst psychology professor Rebecca Spencer and Stanford Graduate School... View Details
      Keywords: by Michael Blanding; Retail
      • March 31, 2023
      • Article

      What Is the Optimal Pattern of a Customer Journey?

      By: Julian De Freitas
      Even though customer experience (CX) leaders are becoming increasingly focused on optimizing their firms’ customer journeys, they face a clear challenge: Which touchpoints along the journey should they invest in? That is, which moments when the customer interacts with... View Details
      Keywords: Consumer Behavior; Customers; Brands and Branding
      Related
      • 09 Jun 2014
      • Research & Ideas

      The Manager in Red Sneakers

      clothes rather than an elegant outfit to a luxury boutique, or wearing sneakers to a professional event. In The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity—an article appearing in the June 2014 Journal of View Details
      Keywords: by Dina Gerdeman; Consumer Products; Consumer Products; Consumer Products
      • 20 Sep 2011
      • First Look

      First Look: September 20

      more likely to involve collaboration across locations, particularly with inventors from the firm's primary R&D site. Our results suggest that R&D dynamics in clusters are heavily influenced by multi-location firms with innovative links across locations and that... View Details
      Keywords: Sean Silverthorne
      • 11 Sep 2012
      • First Look

      First Look: September 11

      decreases the compassion that individuals express to others in need, that this effect is mediated by dampened feelings of empathy and heightened perceptions of unprofessionalism, and that it is circumscribed to bad news that has economic implications. We discuss... View Details
      Keywords: Sean Silverthorne
      • 13 Feb 2017
      • Research & Ideas

      Paid Search Ads Pay Off for Lesser-Known Restaurants

      For business executives trying to decide where exactly in the digital realm to invest their advertising dollars, new research indicates that paid search ads on review sites such as Yelp can be a good way to go—at least for small,... View Details
      Keywords: by Dina Gerdeman; Food & Beverage