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All HBS Web
(1,212)
- People (6)
- News (305)
- Research (729)
- Events (1)
- Multimedia (6)
- Faculty Publications (174)
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five...
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- 01 Oct 2000
- News
Books
Design Rules: The Power of Modularity (Volume 1) by Carliss Y. Baldwin and Kim B. Clark (The MIT Press) Today's fast-paced global economy often seems to operate as an independent force, but its products, firms, and markets are all derived...
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- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
Best Employees Many companies hand out awards such as "employee of the month," but do they work to motivate performance? Not really, says Ian Larkin. In fact, they may turn off your best employees altogether. Power Posing: Fake...
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by Staff
- 01 Apr 1997
- News
Manager's Notebook
one time, consumers readily shared personal information. Recently, however, many customers have begun to bristle when asked personal questions. They wonder: Who else is privy to this information? What's in it for me? In their 1996 working...
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Judith Ross
- 01 Dec 2015
- News
Alumni and Faculty Books for December 2015
Alumni Books Think to Win: Unleashing the Power of Strategic Thinking by Paul Butler, John F. Manfredi, and Peter Klein (MBA 1971) (McGraw-Hill Education) The authors provide a proven plan for making strategic thinking part of any...
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- Web
3 Technologies that Will Change the World in the Next Decade - Course Catalog
AI and Anthropic as well as specialized companies like Videa Health, Metaphysic and Instadeep that are applying AI to more specific problems (Dentistry, Movie/TV production, Route optimization etc.) We also look at the power of algorithms...
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- 21 Mar 2024
- News
OC Alumni Get Clarity on AI; Inequality and Climate Change Explored in DC
consumer needs. “It would be awfully nice to be able to use data and predictive power to get computers to say ‘we recognize this pattern, we’ve seen this before, we should do x instead of y.’ It would get us...
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Margie Kelley
- 26 Apr 2011
- Op-Ed
HBS Faculty Comment on Environmental Issues for Earth Day
Earth Day focuses the world's attention on the both the dangers and opportunities facing the planet. But sustainability and the intersection between business and the environment are issues that need to be addressed all the time, as cities grow, resources diminish, and...
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- Web
Not Waiting for Progress: Diversity and Inclusion in the Film Industry - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering...
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- 13 May 2008
- First Look
First Look: May 13, 2008
What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do View Details
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Martha Lagace
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
as a complement to existing theory-creating methods, such as multiple-case inductive studies, as well as traditional methods of causal inference. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55043 Arbitration with Uninformed View Details
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Dina Gerdeman
- 11 Dec 2018
- First Look
New Research and Ideas, December 11, 2018
collaborative, and characterized by public and private partnerships. Those who are responding to society's needs are succeeding; those who are not are losing out. The food system's greatest growth area is the developing world, where millions of small-scale producers,...
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Dina Gerdeman
- 03 Sep 2020
- Op-Ed
Why American Health Care Needs Its Own SEC
Employers, insurers, taxpayers, and individual consumers pay widely varying prices for treatments, medical technology, and for digital information of fluctuating quality. One patient may receive a small charge for a treatment, while...
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- 08 May 2019
- Blog Post
In the Business of Flexibility
level of talent within their budget. The firm is simultaneously mobilizing a part of the workforce—those with a need or a desire for flexible arrangements due to childcare responsibilities or other factors—that might otherwise be left on the economy’s sidelines....
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- 01 Dec 2019
- News
Capitalizing the Corner Shop
sure signs of stability, and Lidya’s in-house, Portugal-based engineering team developed an algorithm that can quickly assess more than 100 data points. “We don’t do consumer loans. We’re not the best for long-term asset financing. We’re...
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Dan Morrell
- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by bloggers, online View Details
- 27 Jan 2003
- Research & Ideas
New Cluster Mapping Project Helps Companies Locate Facilities
gaining or losing national share, and whether it is getting broader or narrower in depth. The data covers not only the overall cluster but also segments or "subclusters." These further reveal the cluster's strengths and weaknesses. The data is a View Details
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by Sean Silverthorne
- 01 Mar 2007
- News
The Plight of the Global Poor
global poverty for some time. They believe that in pursuing its own self-interest in opening and expanding the BOP market, business can make a profit while serving the poorest of consumers and contributing to development. As Rangan...
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- 24 Sep 2014
- Op-Ed
The ABCs of Addressing Climate Change (From a Business Perspective)
for private investment in, say, water projects, power distribution, toll roads, energy performance, and contracting. Furthermore, businesses can figure out what to do regarding investment in basic resource infrastructure at the city scale...
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- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
from the James Patterson brand. Patterson brings an ad man's sophistication to marketing his work. "I see his success as a sublime integration of operations and marketing," says Deighton, who taught the case to MBAs for the first time last fall in the...
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