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Show Results For
- All HBS Web
(1,922)
- People (7)
- News (510)
- Research (1,173)
- Events (4)
- Multimedia (5)
- Faculty Publications (386)
- 27 Feb 2019
- Research & Ideas
The Hidden Cost of a Product Recall
competitors to take advantage of the market opportunity,” she says. Danielle Kost is senior editor at Harvard Business School Working Knowledge. Image: Jarretera Related Reading: Mattel: Getting a Toy Recall Right Don’t Just Survive—Thrive: Leading Innovation in View Details
- 01 Jun 2023
- News
Buy Big, Sell Small
least 75 percent of India’s consumer goods sales despite the significant inefficiencies of an outdated business model. “Kiranas are limited-inventory, 2,000- to 5,000-square-foot shops that don’t always get... View Details
- Web
National Markets - The Art of American Advertising
consumers . They bought and used mass-produced goods as participants in a national market.” 3 A block of soap previously made at home or bought in bulk at the general store now materialized before the... View Details
- 17 Jan 2014
- Working Paper Summaries
Price Coherence and Adverse Intermediation
- 20 Jan 2023
- News
Free Spirits
made available on draft. “That’s not really been done,” he says, but it would be an ideal way to get it in front of new customers. “We’ve seen some people start with a Liberté, never having had a Stella before. It’s a good example of what... View Details
- 01 Jul 2020
- Blog Post
How SVMP Helped Me Take My Next Steps (2+2) and Find Myself
Through what at the time felt like sheer luck, I landed an internship at Procter & Gamble on the Dish Engineering team between my sophomore and junior year. That internship taught me a lot about what a “corporate job” in the Consumer... View Details
- 09 Nov 2022
- In Practice
COP27: What Can Business Leaders Do to Fight Climate Change Now?
The US government’s newly passed Inflation Reduction Act will direct $370 billion toward advancing renewal energy and reducing greenhouse gas emissions—the country's largest investment in fighting climate change so far. As business and government leaders around the... View Details
Keywords: by Lynn Schenk and Danielle Kost
- 14 Dec 2007
- Op-Ed
When Your Product Becomes a Commodity
speed from launch to maturity is faster than ever before. Marketers can do three things to delay the inevitable forces of commoditization. Innovate. A new product that better meets consumer needs, even an upgrade of an existing product,... View Details
Keywords: by John Quelch
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
last December, believes that "the real opportunity for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees,... View Details
Keywords: by Susan Young
- 10 Feb 2009
- First Look
First Look: February 10, 2009
premia determined mainly by the product of risk aversion and the nominal-real covariance. The concavity of the yield curve—the level of intermediate-term bond yields, relative to the average of short- and long-term bond yields—is a good... View Details
Keywords: Martha Lagace
- 08 Sep 2014
- Research & Ideas
The Strategic Way To Hire a Sales Team
has been consistent for years: involuntary turnover in sales organizations has remained at 13 percent, since peaking at 14.6 percent in 2009, and total turnover (involuntary and voluntary—i.e., retirements, moves, etc.) in both good and... View Details
Keywords: by Carmen Nobel
- 27 Nov 2019
- Sharpening Your Skills
Secrets for Creating a Long-Lasting Brand
built from the ground up and rebuilt again when the competitive landscape shifts. A Good Place to Start Super Bowl Ads Sell Products, but Do They Sell Brands?Super Bowl advertising is increasingly about using storytelling to sell... View Details
- 01 Dec 2023
- News
Venturing Forth
“Right now the industry is going through a massive hangover after a complete rager,” says Jo Tango (MBA 1995), a senior lecturer at HBS and a venture capitalist who has exited from three unicorns. Like any financial industry, venture capital is a cyclical business,... View Details
- Blog
Eight Steps to Board Success for Female Executives
will be valued by the company. Be realistic about whether you are a good match for at least some of what the company is seeking. Step 2: Prepare Your Personal Elevator Pitch You will need materials that describe who you are as a potential... View Details
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
how they relate to the aforementioned hypothesis. Finally, we offer some concluding remarks regarding this article. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54385 forthcoming Journal of Consumer Research Why Am I... View Details
Keywords: Sean Silverthorne
- 03 Mar 2015
- First Look
First Look: March 3
over a specified time period. The bundled payment should be contingent on achieving good outcomes for the patient, with the provider bearing financial responsibility for poor outcomes, such as avoidable complications. Download working... View Details
Keywords: Sean Silverthorne
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
suggests that the effect translates to an average of $10,000 over an average six-year-career influencer. “If consumers aren’t perceiving social influencers as trustworthy and authentic, much of their marketing effort might not lead to a... View Details
- 04 Jun 2013
- First Look
First Look: June 4
http://ssrn.com/abstract=1625503 iPosture: The Size of Electronic Consumer Devices Affects Our Behavior By: Bos, Maarten W., and Amy J.C. Cuddy Abstract—We examined whether incidental body posture, prompted by working on electronic... View Details
Keywords: Sean Silverthorne
- 31 May 2011
- Research & Ideas
Japan Disaster Shakes Up Supply-Chain Strategies
Already, some auto parts plants in the United States have had to suspend production because of shortages, and it's likely many more problems will follow, especially in the high-tech sector. Lithium battery production, for one, is likely to slow, resulting in the delay... View Details
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
Industrial firms have traditionally had closer sales-marketing ties than consumer goods companies, especially consumer packaged View Details
Keywords: by Benson Shapiro