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  • September 2011
  • Article

The Labor Illusion: How Operational Transparency Increases Perceived Value

By: Ryan W. Buell and Michael I. Norton
A ubiquitous feature of even the fastest self-service technology transactions is the wait. Conventional wisdom and operations theory suggests that the longer people wait, the less satisfied they become; we demonstrate that due to what we term the labor illusion, when... View Details
Keywords: Internet and the Web; Perception; Valuation; Service Delivery; Consumer Behavior; Performance Effectiveness; Customer Satisfaction; Service Industry
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  • 2017
  • Working Paper

Salience through Information Technology: The Effect of Balance Availability on the Smoothing of SNAP Benefits

By: Andrew Hillis
Recipients of the Supplemental Nutrition Assistance Program (SNAP) run out of most benefits before halfway through a benefit deposit cycle. I study the introduction of a mobile software application, Fresh EBT, that enables beneficiaries to check their available balance... View Details
Keywords: Mobile Technology; Welfare or Wellbeing; Technology Adoption; Behavior
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  • 25 Jan 2011
  • First Look

First Look: Jan. 25

  PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept... View Details
Keywords: Sean Silverthorne
  • Web

Business History - Faculty & Research

simplistic assumptions about business behavior also enabled business history to be highly creative and, at times, to exercise a huge impact on management studies more generally, especially strategy and the study of entrepreneurship.... View Details
  • 19 Mar 2019
  • First Look

New Research and Ideas, March 19, 2019

innovations might impact—and be impacted by—workers, consumers, organizations, and society. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55845 March 2019 Organizational Behavior and Human Decision Processes Choice... View Details
Keywords: Dina Gerdeman
  • April 2022
  • Case

NIO: A Chinese EV Company's Global Strategy

By: William C. Kirby, Shu Lin and Noah B. Truwit
Founded in November 2014 and based in Shanghai, NIO designed, jointly manufactured, and sold premium “smart” EVs. Its mission was to “shape a joyful lifestyle by offering high-performance smart electric vehicles and being the best user enterprise. At NIO Day 2021,... View Details
Keywords: Electric Vehicles; Expansion; Technological Innovation; Market Entry and Exit; Competitive Strategy; Consumer Behavior; Green Technology; Auto Industry; China; Europe; Norway
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  • 21 Nov 2019
  • Research & Ideas

Do TV Debates Sway Voters?

Intense preparation helped Hillary Clinton command the podium in her first debate with Donald Trump in September 2016—the most-watched presidential debate in US history. In one of the debate’s most memorable moments, Clinton called out Trump for ridiculing a beauty... View Details
Keywords: by Danielle Kost
  • 24 Jul 2017
  • Research & Ideas

People Have an Irrational Need to Complete 'Sets' of Things

pseudo-set framing could influence gift-giving behavior during its 2016 holiday online fundraising campaign. More than 7,000 potential donors were randomly (but evenly) directed to one of three landing pages. The first page emphasized... View Details
Keywords: by Carmen Nobel
  • 08 Sep 2014
  • Research & Ideas

The Strategic Way To Hire a Sales Team

as your markets change. In subscription-based businesses like software and many consumer web services, sales activities with high variance and impact early on are about customer acquisition. But as the market matures, key activities tend... View Details
Keywords: by Carmen Nobel
  • Web

Health Care - Faculty & Research

COVID-19 vaccines. Our findings suggest that federal subsidies and pandemic-induced reductions in spending opportunities explain the limited impact. Keywords: Revenue ; Small Business ; Health Pandemics ; Spending ; Consumer View Details
  • 23 Sep 2008
  • First Look

First Look: September 23, 2008

Business School from the 1960s onward marks the decisive ascendancy of economics, and particularly financial economics, in business education over the other behavioral disciplines, as well as the decisive ascendancy of business schools as... View Details
Keywords: Martha Lagace
  • 26 Jul 2016
  • First Look

July 26, 2016

June 2016 PLoS ONE Social and Spatial Clustering of People at Humanity's Largest Gathering By: Barnett, Ian, Tarun Khanna, and Jukka-Pekka Onnela Abstract—Macroscopic behavior of scientific and societal systems results from the... View Details
Keywords: Sean Silverthorne
  • 08 Sep 2022
  • Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

leadership and the role of serving others through collaboration. At the video services provider Vimeo, Anjali Sud persuaded both managers and employees to follow her insight that the firm could perform better as a software company for business customers, rather than... View Details
Keywords: by Lane Lambert
  • 19 May 2015
  • First Look

First Look: May 19

wealth of data it provides about agents' behavior and about the Bitcoin system itself. This article presents the platform's design principles and properties for a non-technical audience; reviews its past, present, and future uses; and... View Details
Keywords: Sean Silverthorne
  • 01 Oct 2007
  • Research & Ideas

Encouraging Dissent in Decision-Making

notion that a large segment of consumers might prefer automobiles that were safe and fuel-efficient. Coca-Cola ignored evidence that "New Coke" would fizzle and launched it anyway. Companies in the mechanical-watch and... View Details
Keywords: by Garry Emmons
  • September 2022 (Revised May 2024)
  • Case

Navya: Steering toward a Driverless Future

By: Julian De Freitas, Elie Ofek, Shaun Ingledew and Tonia Labruyere
In 2022, Sophie Desormière arrived at French roboshuttle producer Navya, tasked with charting a new course in a challenging sector. The company, which had recently listed on the Paris Stock Exchange, was burning through cash reserves and needed to transform the promise... View Details
Keywords: Autonomous Vehicles; Market Entry and Exit; Opportunities; Governing Rules, Regulations, and Reforms; Consumer Behavior; Business Model; Auto Industry; Transportation Industry; France; United States
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  • Fast Answer

Pharmaceuticals: Drug sales data

Cortellis. Additionally: SimplyAnalytics - After login, Specify location > select Data tab > select Consumer... View Details
  • 16 Apr 2001
  • Research & Ideas

Breaking the Code of Change

Theory O change, Scott Paper operated in a highly competitive, cyclical, capital-intensive global industry. Like Champion International, it operated in two different segments of the paper industry and had several businesses in markets related to its core View Details
Keywords: by Michael Beer & Nitin Nohria
  • 18 Jan 2024
  • News

Match Game

When the Bulletin included Faye Iosotaluno (MBA 2008) in its December issue, the longtime consumer tech executive was COO of Tinder. On January 9, the company announced Iosotaluno would become Tinder CEO. “It’s hard to overstate the impact Tinder has had on... View Details
  • 01 Dec 2023
  • News

Case Study: Staking a Claim

Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details
Keywords: Jen McFarland Flint; Insurance Carriers and Related Activities; Finance