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- All HBS Web
(1,454)
- People (2)
- News (195)
- Research (1,081)
- Events (9)
- Multimedia (5)
- Faculty Publications (554)
- Research Summary
Overview
Professor Robertson conducts research on the history of financial markets. Her book manuscript and working papers shed light on the evolution of securities markets and the relationship between finance, governance, and society. Some of the topics she pursues include:... View Details
- 2020
- Working Paper
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)
- 06 Oct 2010
- Research & Ideas
John Kotter: Four Ways to Kill a Good Idea
time they tried a big change (in their case, the "customer centric" initiative), they were unsuccessful, and some of the consequences (impossible workloads for a while, a few good people's careers... View Details
Keywords: by John Kotter & Lorne A. Whitehead
- Research Summary
Emotional Experience, Expression, and Regulation
Once considered irrational, emotions often exert a more profound influence on decision-making and workplace outcomes than logic or reason. Professor Brooks studies emotional experience, emotional expression, and how individuals can regulate their emotions... View Details
- Research Summary
Managing Marketspace Service Interfaces
Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details
- October 2021
- Article
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Nicolas Padilla and Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
- 09 Dec 2002
- Research & Ideas
Most Accountants Aren’t Crooks—Why Good Audits Go Bad
The Sarbanes-Oxley Act of 2002, signed into law last July, is the government's response to a series of financial reporting scandals that rocked investors. Among other measures the law offers up stiff criminal penalties for accounting... View Details
- 23 Apr 2024
- In Practice
Getting to Net Zero: The Climate Standards and Ecosystem the World Needs Now
With each month clocking record-breaking temperatures across the planet, this Earth Day reflected the renewed urgency of regulators and businesses to find climate-change solutions. The US Securities and Exchange Commission recently adopted new rules that will mandate... View Details
Keywords: by Rachel Layne
- Research Summary
3D Negotiaton
In articles and books, often with David Lax, I have been developing a broad approach to effective negotiation that encompasses three "dimensions." In this "3D" approach, our first dimension — "tactics"-- is the most familiar territory. Tactics are the persuasive... View Details
- Web
Impact Stories | Social Enterprise | Harvard Business School
2018 New Venture Competition Social Enterprise Track Flare Wins 2017 New Venture Competition Social Enterprise Track UrSure, Inc. wins 2016 New Venture Competition Social Enterprise Track Special Assistant to the CEO Michael Alan Williams MBA 2018 Sometimes the right... View Details
- 23 Sep 2015
- Research & Ideas
Men Want Powerful Jobs More Than Women Do
came to the ideal position, women chose a lower rung on the ladder than men did, on average. “It’s not a matter of thinking that high-level positions are more or less attainable for these men and women,” Gino says. “It’s just that they... View Details
Keywords: by Carmen Nobel
- 2010
- Working Paper
Lawful but Corrupt: Gaming and the Problem of Institutional Corruption in the Private Sector
This paper describes how the gaming of society's rules by corporations contributes to the problem of institutional corruption in the world of business. "Gaming" in its various forms involves the use of technically legal means to subvert the intent of society's rules in... View Details
Keywords: Crime and Corruption; Civil Society or Community; Competitive Advantage; Earnings Management; Trust; Law; Performance; Investment Funds; Private Sector; Behavior; Relationships; Goals and Objectives
Salter, Malcolm S. "Lawful but Corrupt: Gaming and the Problem of Institutional Corruption in the Private Sector." Harvard Business School Working Paper, No. 11-060, December 2010.
- 22 Jan 2013
- First Look
First Look: Jan. 22
at the level of (a) organizational collectives, (b) single organizations, (c) organizational building blocks, and (d) individuals. Building on this framework, we develop a general model that points to major avenues for future research and... View Details
Keywords: Sean Silverthorne
- 09 Nov 2023
- News
From the Brink
Antonio Weiss (MBA 1994), Adam Chepenik (MBA 2010), Sebastián Negrón-Reichard (JD/MBA 2024) As the senior top official in the US Treasury Department on domestic finance issues, Antonio Weiss (MBA 1994) could see Puerto Rico’s financial meltdown coming, like watching a... View Details
Keywords: Ralph Ranalli
- Web
Accounting & Management Awards & Honors - Faculty & Research
Research Center Grant from the University of Minnesota. Krishna G. Palepu : Elected a Fellow of the International Academy of Management in 2013. George Serafeim : Winner of the second place 2013 Hermes Fund Managers' Best Paper Prize for... View Details
- 2020
- Chapter
Ethical Business, Corruption and Economic Development in Comparative Perspective
By: Janet Hunter and G. Jones
This chapter contextualises the drivers of corruption in Turkish business through comparisons with Japan and India in the late 19th century. It identifies the developmental state as a common driver of corruption. Catching up by using extensive state intervention had... View Details
Keywords: Corruption; Crime and Corruption; Economic Growth; Turkey; Middle East; Central Asia; Japan; India
Hunter, Janet, and G. Jones. "Ethical Business, Corruption and Economic Development in Comparative Perspective." Chap. 10 in Business, Ethics and Institutions: The Evolution of Turkish Capitalism in Global Perspectives, edited by Asli M. Colpan and G. Jones, 224–245. New York: Routledge, 2019.
- 16 Apr 2001
- Research & Ideas
Breaking the Code of Change
corporate leaders about the purpose of and means for change. In effect these two approaches to organizational change represent theories in use by senior executives and the consultants and academics who advise them. By "theory in... View Details
Keywords: by Michael Beer & Nitin Nohria
- 09 Apr 2018
- Sharpening Your Skills
The Dark Side of Performance Bonuses
carefully, can open a box full of unintended consequences that ultimately harm rather than help the organization. The financial crisis of 2008 was partially fueled by origination bonuses paid to bank loan officers who were incented to... View Details
Keywords: by Sean Silverthorne
- 30 May 2024
- Research & Ideas
Racial Bias Might Be Infecting Patient Portals. Can AI Help?
convenience and speed. The report’s conclusion invites further study. Explanations for the disparities that the authors document range from differences in the types of questions or requests made by patients in the messages, the syntax of... View Details
- 24 Feb 2014
- Working Paper Summaries