Publications

Web

Marketing - Faculty & Research

proving to be more challenging than expected and the team had needed to make changes to the brand's name and positioning, price points, and its product quality, styles, and fits to accommodate the needs of retailers and consumers in the U.S. More View Details

Article

Preference Signaling in Matching Markets

Many labor markets share three stylized facts: employers cannot give full attention to all candidates, candidates are ready to provide information about their preferences for particular employers, and employers value and are prepared to act on this information. In this... View Details

Keywords: Signaling; Matching; Cheap Talk; Congestion; Market Design; Marketplace Matching; Communication; Job Search

Find at Harvard

Read Now

12 Sep 2023
Book

Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You

this information for people. The whole world is my classroom and I have to treat it as such.” Thinking about thinking Build the Life You Want draws on some 1,000 academic references and begins by detailing the science of emotions and why... View Details

Keywords: by Avery Forman

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

their own versions of it. Rethinking the discovery problem The rise of the internet democratized the publishing and distribution of information and entertainment. In the process, it created an enormous discovery problem. Those with an... View Details

Keywords: by John Deighton and Leora Kornfeld

Web

Great American Business Leaders of the 20th Century - Leadership

to northern cities Influence: Medium-High 20 1920 19 Population of urban centers overtakes that of rural communities Tight immigration restrictions Increase in divorce rates Influence: Medium-Low 30 1930 19 Westward migration of... View Details

Web

FAQs - Alumni

giving results, visit HBS's Report on Giving . Email & Communications If you are not receiving emails from HBS Reunions alumni@hbs.edu in your inbox or spam/junk folder, you may be unsubscribed. Verify that your contact View Details

Summer 2013
Article

A Tale of Two Stories: Sustainability and the Quarterly Earnings Call

By: Robert G. Eccles and George Serafeim

One of the challenges companies claim to face in making sustainability a core part of their strategy and operations is that the market does not care about sustainability, either in general or because the time frames in which it matters are too long. The response of... View Details

Keywords: Sustainability; Communication; Integrated Corporate Reporting; Investment; Environmental Sustainability

Find at Harvard

Read Now

April 2001 (Revised February 2003)
Case

Moore Medical Corporation

Moore Medical is a medium-sized distributor of medical supplies to practitioners, such as podiatrists and emergency medical technicians. At the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product... View Details

Keywords: Change Management; Internet and the Web; Marketing Communications; Information Technology; Order Taking and Fulfillment; Medical Devices and Supplies Industry; Distribution Industry

19 Jul 2011
First Look

First Look: July 19

"co-specializes" in related areas (complementarities). In our setting, we find evidence of such complementarities in specialization. Decoding Inside Information Authors:Lauren Cohen, Christopher Malloy, and Lukasz Pomorski... View Details

Keywords: Sean Silverthorne

17 Aug 2023
Research & Ideas

‘Not a Bunch of Weirdos’: Why Mainstream Investors Buy Crypto

ability to examine financial information and the decisions of crypto and non-crypto investors to make comparisons. The breadth of the data also allowed the team to compare crypto investing behavior to traditional investment vehicles by... View Details

Keywords: by Ben Rand

David B. Yoffie

Professor David B. Yoffie is a Baker Foundation Professor and the Max and Doris Starr Professor of International Business Administration, Emeritus at Harvard Business School. A member of the HBS faculty since 1981, Professor Yoffie received his... View Details

Keywords: communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications

December 2024
Case

5G Networks

By: Andy Wu, Levi Stroud and Ruth Page

This case, featuring Ajit Pai, Former Chairman of the U.S. Federal Communications Commission, explores the potential of 5G wireless networks. It illustrates how 5G works by examining its infrastructure and technological advancements. The case considers the specific... View Details

Keywords: Investment; Technology Adoption; Technological Innovation; Infrastructure; Mobile and Wireless Technology; Technology Industry; Telecommunications Industry; United States

January 2008 (Revised January 2010)
Case

iBasis, Inc.

By: Andrew Wasynczuk, Katherine Dowd and Nicole Kravec

iBasis examines the development of a long-term relationship between equipment manufacturer Cisco and start-up iBasis, a voice-over-internet wholesaler. Questions arise for iBasis founders as to how best to build a beneficial relationship with the much larger partner.... View Details

Keywords: Information Technology; Intellectual Property; Value Creation; Equality and Inequality; Partners and Partnerships; Business Growth and Maturation; Price Bubble; Trust; Business Startups; Communications Industry; Communications Industry; Communications Industry

07 Apr 2014
Working Paper Summaries

Better Deals Through Level II Strategies: Advance Your Interests by Helping to Solve Their Internal Problems

Keywords: by James K. Sebenius

April 2006 (Revised March 2007)
Case

PayPal Merchant Services

By: Thomas R. Eisenmann and Lauren Barley

In early 2006, PayPal management is deciding how to respond to Google's entry into online payments. PayPal, owned by eBay, has targeted online merchants outside eBay's auction community for its next wave of expansion. Google represents a potential threat to PayPal's... View Details

Keywords: Internet and the Web; Competition; Expansion; Service Operations; Auctions; Web Services Industry; Service Industry