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Show Results For
- All HBS Web
(1,359)
- People (1)
- News (520)
- Research (684)
- Events (3)
- Multimedia (27)
- Faculty Publications (408)
- 01 Apr 2016
- News
In the Spotlight: John Paulson (MBA 1980)
Alfred N. Steele
Arriving at Pepsi after defecting from an alienating position at Coca-Cola, Steele immediately began a highly involved rehabilitation process at the battered soft drink maker. Steele installed a more autonomous management structure, instituted an extensive advertising... View Details
Keywords: Food & Tobacco
Mary W. Lawrence
or testimonials. She developed the “Quality is Job #1” campaign for Ford, the “plop, plop, fizz, fizz” campaign for Alka-Seltzer, and the “I Love New York” tourism campaign. She was inducted into the... View Details
Keywords: Services
- 19 Jan 2016
- News
The Three HBS Alumni “Defining the 2016 Campaign”
article: Stephanie Hannon (MBA 2004), CTO for Hillary Clinton’s campaign and former product director at Google; Sheryl Sandberg (MBA 1995), COO of Facebook, who is “leveraging her influence with Lean In followers to mobilize female... View Details
- 01 Dec 2006
- News
MBA vs. MBA
street, even along the winding country road that leads to the Bush ranch, the “Western White House,” you see campaign signs touting the reelection of Democrat Chet Edwards (MBA ’81). He’s an eight-term congressman representing the 17th... View Details
- 01 Jun 2016
- News
Ink
Square doesn’t have a future. Given the rapid changes in the technology sector, your Box 3 idea becomes a Box 1 very quickly. Hence the importance of the three-box solution in Silicon Valley. The Bookshelf Campaign veteran Josh King (PGL... View Details
- Web
Conservative Club | MBA
serves as a forum for the exchange of political ideas and values, and to foster a sense of community among HBS students who share conservative political views. Annual Events Speaker Series Club Social Events Debate Parties Campaign... View Details
- 25 May 2016
- News
Supporting Critical Initiatives
Elizabeth Raun Schlesinger (MBA 2005) The School’s commitment to educating women leaders was a key reason Liz Raun Schlesinger (MBA 2005) made a 10th Reunion gift to the HBS Fund for Leadership and Innovation. The fund supports innovations such as HBS’s recently... View Details
- 01 Dec 2001
- News
Teens and Magazines: Where There's Smoke, There's Advertising
According to their 1998 agreement with the attorneys general of 46 states, the four largest U.S. tobacco companies are prohibited from using advertising that targets people younger than 18. But HBS assistant professor Charles King (with physician Michael Siegel of... View Details
- 01 Mar 2025
- News
Patch Work
The week before the November 2024 US elections was like so many that came before at Winning Connections, with John Jameson (MBA 1991) padding around his firm’s Capitol Hill town house in athletic shorts, trying to demonstrate that the telephone still has a role to play... View Details
- 1991
- Chapter
Reactions to Political Advertising Depend on the Nature of the Voter-Candidate Bond
By: J. A. Deighton, L. F. Alwitt and J. Grimm
- 01 Dec 2012
- News
Recognizing Volunteers and Donors
International Reach Class of 1992, Section G For its 20th Reunion, the Class of 1992 reached 74 percent participation, surpassing the previous record by 4 percentage points and raising more than $7 million. Among the fundraising volunteers responsible for this... View Details
Charles H. Steinway
Following behind his Uncle William, Charles Steinway focused on the business side of his family’s growing piano empire. Charles introduced the company’s first modern advertising campaign and personally took control of the European... View Details
Keywords: Fabricated Goods
- 17 Apr 2014
- News
A Family Investment
Murat Özyeg in (MBA 2003) always knew that eventually he would join the Fiba Group, the investment firm he watched his father, Hüsnü Özyeg in (MBA 1969), build in the 1980s. He was also aware that education would be key to his ability to successfully contribute to the... View Details
- 23 Jun 2014
- News
Freedom to Explore
Although Sherry L. Coutu (MBA 1993) now works as an angel investor in Cambridge, England, some 3,000 miles from Boston, Harvard Business School remains close to her heart. “The words of my professors and my classmates are part of my life every day, and I’m certainly... View Details
- 01 Mar 2015
- News
Communicating the Language of Business Across Borders
Tsedal Neeley My intellectual agenda is ambitious and somewhat risky,” says Associate Professor and Marvin Bower Fellow Tsedal Neeley. “I truly believe that HBS is one of the few places on earth where I could boldly pursue my work in the way that I have.” Neeley’s... View Details
- 01 Mar 2015
- News
Providing an Environment for Ideas to Grow
Communicating the Language of Business Across Borders Tsedal Neeley My intellectual agenda is ambitious and somewhat risky,” says Associate Professor and Marvin Bower Fellow Tsedal Neeley. “I truly believe that HBS is one of the few places on earth where I could boldly... View Details
- 01 Sep 2015
- News
Greater Than the Sum of its Parts
One Harvard: The Power of Collaboration For years, centuries even, Harvard has been an institution made up of distinct (and distinctive) schools conducting research and educating students largely independent of one another. As society becomes more global and challenges... View Details
- Web
From the Director | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR View Details