Business To Business Marketing - Publications - Faculty & Research

November 2007
Class Lecture

The Baby Business (FSS)

In vitro fertilization and genetic screening are possible with the advent of biotechnology. International adoptions, surrogacy, and other approaches to family planning are on the rise. But few rules govern these measures, medical costs can be prohibitive, and... View Details

Keywords: Governing Rules, Regulations, and Reforms; Policy; Demand and Consumers; Business and Government Relations; Business and Stakeholder Relations; Genetics; Societal Protocols; Commercialization; Biotechnology Industry; Health Industry

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2008
Book

The Oxford Handbook of Business History

By: G. Jones and Jonathan Zeitlin

The Handbook of Business History contains 25 original chapters from around the world to present a comprehensive, critical and interdisciplinary examination of current research in business history. The Handbook reveals business history as a wide-ranging and... View Details

Keywords: Business History; Research; Economics; Government and Politics

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MBA Program at Harvard Business School - Business Education For Women At Harvard University | Harvard Business School

Introduction Training Certificate Management Program Harvard-Radcliffe HBS MBA Program Methods of Instruction Theory to Practice MBA Program at Harvard Business School: 1963 - 1970 020, 019, 120 The Co-Ed... View Details

Tsedal Neeley

Tsedal Neeley is the Naylor Fitzhugh Professor of Business Administration, Senior Associate Dean of Faculty Development and Research, and Faculty Chair of the Christensen Center for Teaching... View Details

March 28, 2016
Article

Why the 21st Century Will Belong to Family Businesses

By: Josh Baron

Keywords: Modernization; Family Business; Family Ownership

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12 Jun 2014
News

The 20 Best Business Books To Read This Summer

09 Apr 2015
News

Links to iPhone create conundrum for Apple’s wristy business

Research Summary

Valuation of Business Reorganizations

Business reorganization transactions, such as mergers, acquisitions and spin-offs, are often initiated based on the premise of value creation for shareholders. However, is this premise true, especially in the recent data? Due to the growing share of intangibles... View Details

November 1999 (Revised June 2000)
Case

FairMarket: Managing Business Development

By: William A. Sahlman, Michael J. Roberts and Cathy Taylor

Describes the evolution of FairMarket, a provider of turnkey auction services to community and merchant Web sites. Describes several deals that the CEO must negotiate, requiring a view of the company's valuation. View Details

Keywords: Partners and Partnerships; Internet and the Web; Valuation; Negotiation Deal; Auctions; Growth and Development Strategy; Web Services Industry

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November 1996
Background Note

Some Thoughts on Business Plans

By: William A. Sahlman

A framework for assessing new business opportunities and the business plans used to describe them is developed. Useful for aspiring entrepreneurs in MBA programs. View Details

Keywords: Business Plan; Entrepreneurship; Framework; Opportunities

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2007
Chapter

Fighting AIDS, Fighting Poverty: Customer Centric Marketing in the Generic Antiretroviral Business

By: Rohit Deshpandé and Zoe Chance

Keywords: Health Disorders; Poverty; Product Marketing; Customers; Pharmaceutical Industry; Biotechnology Industry

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March 2004 (Revised February 2005)
Case

Emerging Business Opportunities at IBM (A)

By: David A. Garvin and Lynne Levesque

By June 2003, IBM had made significant progress in changing the way it managed new, emerging businesses. Describes the development of a separate management program at IBM designed to identify, fund, and shepherd new businesses through growth. Traces the history of the... View Details

Keywords: History; Business or Company Management; Talent and Talent Management; Corporate Entrepreneurship; Corporate Strategy

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