Publications

April 2009
Case

SAP AG: Orchestrating the Ecosystem

By: Marco Iansiti and Karim R. Lakhani

Business ecosystems require careful orchestration and strategic choices regarding make/buy/partner decisions and membership access. This case examines the strategic and technological issues related to managing SAP's thriving ecosystem of user communities, software... View Details

Keywords: Decision Choices and Conditions; Organizational Structure; Partners and Partnerships; Business Strategy; Technology Industry

25 May 2015
Blog Post

RapidSOS Wins the HBS New Venture Competition

HBS is an incubator of ideas. Students come to campus for two years to collaborate, innovate, and dream big. There are many entrepreneurial opportunities and resources available for budding startups and young entrepreneurs – and one... View Details

November 2016 (Revised February 2017)
Case

BrightStar Care: The Evolution of a Leadership Team

By: Boris Groysberg, Colleen Ammerman and John D. Vaughan

BrightStar Care was a rapidly growing franchise of home health care agencies. Founded by husband and wife team JD and Shelly Sun as a single agency near Chicago in 2002, BrightStar had opened nearly 300 franchises across the United States by 2016, generating over $300... View Details

Keywords: Health Care Services; Entrepreneurs; Board Of Directors; Boards Of Directors; Health Care Industry; Growth Strategy; Organizational Change; Brand Positioning; Entrepreneurial Organizations; Entrepreneurial Management; Franchising; Family-owned Business; Home Health Care; Managing Growth; Management Styles; Organizational Development; Talent Management; Women Executives; Women And Leadership; Business Startups; Family Business; Small Business; Talent and Talent Management; Governing and Advisory Boards; Health Care and Treatment; Human Capital; Leadership Development; Leadership Style; Business or Company Management; Growth and Development Strategy; Management Analysis, Tools, and Techniques; Management Skills; Management Style; Management Succession; Management Systems; Management Teams; Brands and Branding; Marketing Strategy; Strategy

17 Jan 2020
News

She's Pushing the World's Largest Hotel Chain to Be More Like Airbnb

2024
Working Paper

Dusting Off the Old Ones: Drug Licensing to Startups, Innovation Success and Efficiency

By: Mosab Hammoudeh, Joshua Lev Krieger and Jiajie Xu

This paper investigates whether moving R&D from incumbents to startups can increase innovation. Using comprehensive drug development data, we examine the outcomes of drug projects licensed from large firms to startups. We find that these projects licensed to startups... View Details

Keywords: Product Development; Innovation and Invention; Business Startups; Research and Development; Performance Efficiency; Pharmaceutical Industry

Read Now

Frank Nagle is an assistant professor in the Strategy Unit at Harvard Business School. Professor Nagle studies how competitors can collaborate on the creation of core technologies, while still competing on the products and services built on top of them - especially... View Details

May 2016 (Revised June 2017)
Case

Sales Compensation Vignettes

By: Frank V. Cespedes

This case study is comprised of two vignettes about startup companies considering whether and how to change their sales compensation plans. ElMenus.com is a restaurant app venture in Egypt seeking to lower customer churn while confronting new competition. BigBelly is a... View Details

Keywords: Compensation; Sales; Strategy

12 Apr 2013
News

Conversations Can Save Companies

27 Jan 2015
First Look

First Look: January 27

case: https://cb.hbsp.harvard.edu/cbmp/product/115024-PDF-ENG Harvard Business School Case 115-025 Lobbying at eCab Erin Jones' ridesharing startup in her mid-sized hometown is finally picking up. She's... View Details

Keywords: Sean Silverthorne

February 2013
Case

Recorded Future: Analyzing Internet Ideas About What Comes Next

Recorded Future is a "big data" startup company that uses Internet data to make predictions about events, people, and entities. The company primarily serves government intelligence agencies, but has some private sector clients and is considering taking on more. The... View Details

Keywords: Big Data; Analytics; Internet; Analytics and Data Science; Internet and the Web; Entrepreneurship; Forecasting and Prediction; Business Startups; Information Technology Industry

February 2021
Background Note

Jobs to Be Done: A Toolbox

By: Derek C. M. van Bever, Bob Moesta, Iuliana Mogosanu, Shaye Roseman and Katie Zandbergen

The Jobs to Be Done methodology is both a theory and a practical approach for understanding customer behavior and why people make the choices they make. Many practitioners, whether they work for startups or incumbent businesses, find Jobs to Be Done useful because it... View Details

Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Knowledge Acquisition; Attitudes; Perception; Theory; Behavior; Customer Relationship Management

02 Apr 2019
News

The Right Way to Get Your First 1,000 Customers

December 1998 (Revised January 2001)
Case

Acer, Inc.: Taiwan's Rampaging Dragon

By: Christopher A. Bartlett and Anthony St. George

Describes the strategic, organizational, and management changes that led Acer from its 1976 startup to become the world's second-largest computer manufacturer. Outlines the birth of the company, the painful "professionalization" of its management, the plunge into... View Details

Keywords: Organizational Change and Adaptation; Leadership; Competitive Advantage; Global Strategy; Transformation; Computer Industry; Taiwan

May 2018 (Revised January 2019)
Case

AirFox (A): Embracing the Blockchain and an ICO

By: Jeffrey J. Bussgang, Edward B. Berk and Nate Schwalb

In summer 2017, Victor Santos, CEO of AirFox, considered whether to pivot his startup towards a new product built with blockchain—a quickly growing technology at the time. AirFox was an early stage startup that sold Software-as-a-Service (SaaS) to small telecom... View Details

Keywords: Blockchain; Cryptocurrency; Initial Coin Offering; ICO; Business Startups; Finance; Currency; Strategy; Decision Making; United States

16 Nov 2021
Blog Post

How HBS Supported My Career Transitions During and After Graduation

Mike Anders (MBA 2020) grew up in the suburbs of Washington, DC. After attending Northwestern University, he began a career in tech working for a legal services startup in Chicago called Envoy Global. He moved to San Francisco after HBS... View Details

January 2009 (Revised June 2009)
Case

KenCall - Can Nik Nesbitt's Venture Succeed in Kenya?

Nik Nesbitt is preparing a presentation of his Kenyan contact center startup to a group of angel investors visiting for the first time. The task has given him cause for some soul searching: has it been worth it to battle the impoverished infrastructure and... View Details

Keywords: Business Model; Entrepreneurship; Cross-Cultural and Cross-Border Issues; Kenya

23 Jul 2018
Blog Post

Summer Snapshot: Interning at a Robotics Start-Up

HBS Career & Professional Development (CPD) asked students to describe their career interests and what they are up to this summer. Current Position: Business Analysis & Operations Intern Company and Location: Stealth Mode Robotics... View Details

Keywords: Entrepreneurship; Technology

Working Paper

The Composition and Dynamics of Technology-Enabled Entrepreneurship

By: Innessa Colaiacovo, Daniel P. Gross and Jorge Guzman

Using data on nearly all U.S. business registrations since the turn of the twentieth century, and a set of 386 major technologies invented over this period, we study the level, composition, and dynamics of entrepreneurial activity around new technology. We find a... View Details

Keywords: Entrepreneurship; Innovation and Invention; Patents; Technology Industry