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Show Results For
- All HBS Web
(3,830)
- People (15)
- News (852)
- Research (2,116)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,496)
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- 01 Dec 2014
- News
Case Study: Growing the Family Business
discounted services or brand association might benefit the local lender. Finally, given the business strategy of no long-term commitments, I wonder if the centers could be sold to or subsidized by local large employers that would want the... View Details
- 14 Nov 2019
- News
Keeping Red Lobster Fresh
bringing it back to profitability in 100 days. His next stop was Burger King, where he helped relaunch the brand and turnaround same store sales. Lopdrup first joined Red Lobster as president in 2004, and led a company that was facing... View Details
- 01 Mar 2019
- News
Case Study: Off to a Fine Art
to bulletin@hbs.edu Case Study Update: GAIA Design When they launched Gaia Design in 2014, Philippe Cahuzac (MBA 2014) and his cofounders set their sights on building an iconic modern furniture brand for Mexico’s young urbanites. But by... View Details
Keywords: Jen McFarland Flint
- 01 Sep 2017
- News
Case Study: Confidence Builder
we create a category?” How they answered the question: “It’s a question that’s still top of mind,” says Rose. The company has focused on defining its brand as one that provides “wonder, emotion, and meaning,” and communicating those... View Details
- 01 Jan 2005
- News
Judith R. Haberkorn, 111th AMP, 1992
and brand change to MCI. Her involvement coincided with the company's emergence from bankruptcy, as the board worked to install new leadership and restore stability. "To me, most of what we do on boards is straightforward," she observes.... View Details
- 01 Apr 2000
- News
A Place in the Sun
things and try to nurture and protect them," says Evanson, who doesn't feel the need to take a vacation from his work. "I'm pretty much in my own little world here," he laughs. Club Med: A Brand Restored On this planet of six billion... View Details
Keywords: Julia Hanna and Garry Emmons
- 01 Mar 2005
- News
In the Blood
question about it.” Clay also attended the HBS Executive Education course Families in Business with his wife, Blythe, whom he refers to as “my board of directors”; daughter Heather; son Case, who acts as codirector of sales; and Case’s wife, Lorin. BLUEGRASS COUNTRY:... View Details
- 01 Feb 2000
- News
Financial Services 24/7
so that it was sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that... View Details
Keywords: Susan Young
- 01 Dec 2015
- News
Ink
brand values (the employees’ work environment embodies the organization—beanbag chairs in the conference room and walls full of Post-its); and environment and sustainability (a less-is-more mentality and environmentally conscious... View Details
- 01 Dec 2010
- News
Beacon of Liberty
global brand with blood, sweat, and sacrifices, and it is being tarnished with every act of intolerance. I wish every American would realize that if they take away my freedoms, they risk their own. One day, they could easily end up on the... View Details
- 01 Mar 2012
- News
Alumni Book Briefs
'75) ((Amazon Digital Services)) Frank Batten: The Untold Story of the Founder of the Weather Channel by Connie M. Sage ((University of Virginia Press)) Smarter Branding without Breaking the Bank: Five Proven Marketing Strategies You Can... View Details
- 01 Mar 2018
- News
March 2018 Alumni and Faculty Books
Alumni Books Dress Like a Million from Goodwill: The Ultimate Recycle Store by Jean Kelley (OPM 29, 2000) (JKLA Publishing) Goodwill stores are the ultimate retail location for getting great deals on name brand clothing. In this book, the... View Details
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
site, but building a persistent brand is a difficult and expensive proposition. "Online customers clamor for attention to be paid to them," she said. "They expect a high degree of customization and politeness." The next panel moved from... View Details
- 16 Jul 2013
- News
Embracing Chaos
where he lives with his wife. "We've created a platform so that if you want to make a difference, there's a place for you to come in, meet like-minded people, and have resources and a brand so you can go out and have an impact in the... View Details
- 01 Sep 2011
- News
The City Solution
small percent more is being built brand new). Moreover, the world’s dominant habitation pattern still consists of poor people in emerging nations flocking to urban areas to seek work. Typically, these migrants end up in illegal and... View Details
- 01 Jun 2014
- News
Screen Saver
not what Starbucks' brand is all about. It had to be the right fit. He helped us figure that out." Over their four-plus years of working together, Beeninga kept a notebook of Lopez's more memorable comments. For a Christmas gift one year,... View Details
- 29 Jan 2021
- News
Holding Business to Account
consumer and employee loyalty, the brand equity it has built. And if you take a slightly longer-term view, you see that,” she observes. “We’re in the business of asking our companies for more accountability and transparency, and really... View Details
- 01 Jan 2008
- News
Anand G. Mahindra, MBA 1981
Nature, Purpose, and Practice of the Movie Business, by David Mamet “My penchant is for building brands that find a place in the customer’s mind and for developing businesses that live or die by how well they connect with the consumer.”... View Details
- 01 Dec 1996
- News
An Entrepreneurial Journey
bar for which he became responsible accounted for $80,000 annually of the $500,000 business. With his personal style of leadership, that brand grew into the Neutrogena Corporation in 1961, went public in 1973, and by 1994 had achieved... View Details
- 01 Jun 2017
- News
Supercharged
who intends to focus on the Chinese market at first, has every intention of eventually coming to the United States. Chinese penetration of foreign markets could take a variety of forms. But Ford’s Jeff Jones (MBA 2007), who oversees the Lincoln View Details