Brand Value - Publications - Faculty & Research

17 Feb 2003
Research & Ideas

Building Communities as Well as Companies

research, figure out what's going to be hot, and be adaptable to the market. Brand yourself and create value by using whatever resources you have at hand." Groves outlined a few common characteristics... View Details

Keywords: by Julia Hanna

12 Jan 2010
First Look

First Look: Jan. 12

Working PapersA Reference Point Theory of Mergers and Acquisitions Authors:Malcolm Baker, Xin Pan, and Jeffrey Wurgler Abstract The use of judgmental anchors or reference points in valuing corporations affects several basic aspects of... View Details

Keywords: Martha Lagace

14 Nov 2019
News

Keeping Red Lobster Fresh

bringing it back to profitability in 100 days. His next stop was Burger King, where he helped relaunch the brand and turnaround same store sales. Lopdrup first joined Red Lobster as president in 2004, and led a company that was facing... View Details

Keywords: Food Services and Drinking Places; Hospitality

07 Mar 2024
Blog Post

IFC India: Green-tech Entrepreneurship in India

some areas of strength and key insights from our Log9 site visit. Overall, all ventures should use this framework to ensure that they have found “Product-Market-Fit”; this is even more critical in resource-constrained developing countries like India. Context + Customer... View Details

01 Mar 2015
News

Case Study: The Speed of Light

presence “somewhere” in Asia and “somewhere” in Europe in addition to our offices in New York. Facing the same concern as you—how do we make sure that our value proposition and brand remain constant across... View Details

Keywords: Electric Power Generation, Transmission, Distribution; Utilities

20 Aug 2018
Research & Ideas

Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All

marketing chicanery almost by accident. He was working on a related project involving a major US-based clothing and accessories brand (he can’t say which), when he noticed something odd happening at their outlet stores. “They never even... View Details

Keywords: by Michael Blanding; Advertising; Retail

01 Mar 2007
News

Daniel Vasella

question was, do we get out of it or increase our stake? In view of the long-term trends that we are seeing, generics is a field that is here to stay. And if we want to be in that field, we need to be able to compete with the best. The generics business is less... View Details

Keywords: Roger Thompson; multinational pharmaceutical company; prescription drugs; vaccines; Medicare; generics business; Health, Social Assistance

11 Dec 2014
News

Fashion's Retail Revolution

company Value Retail—and HBS alumni are the founders, chairmen, and CEOs of some of the sector’s hottest properties, from textile manufacturing leader Esquel Group to DIY makeup startup Mink. The business minds are suddenly as influential... View Details

Keywords: April White; fashion; Leather and Allied Product Manufacturing; Manufacturing; Finance

26 Mar 2012
Research & Ideas

What Neuroscience Tells Us About Consumer Desire

or even how much they will pay for an item. But they aren't very good at accessing where that value comes from, or how and when it is influenced by factors like store displays or brands.” Most humans are a little more complicated than... View Details

Keywords: by Carmen Nobel; Consumer Products

February 2021 (Revised March 2022)
Case

TikTok in 2020: Super App or Supernova?

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien

TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details

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Educators

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23 Jul 2012
Research & Ideas

Book Excerpt: ‘Talk, Inc.’

or as trained brand ambassadors. By empowering employees to communicate in that way, leaders relinquish much of the control that they formerly exerted over organizational messaging. But they gain a great deal in return. Through... View Details

Keywords: Re: Boris Groysberg

29 Apr 2016
News

The First Five Years: Kelly McKenna (MBA 2015)

momentous. Since we launched in December 2013, we have already seen five of our formerly homeless artists gain housing; not simply because of this new opportunity to earn income, but because being validated—being shown their talent is View Details

13 Sep 2011
First Look

First Look: September 13

PublicationsHigher Ambition: How Great Leaders Create Economic and Social Value Authors:Michael Beer, Russel A. Eisenstat, Nathaniel Foote, Tobias Fredberg, and Flemming Norrgren Publication:Harvard Business Press, 2011 Abstract... View Details

Keywords: Sean Silverthorne

10 Jan 2011
Research & Ideas

Is Groupon Good for Retailers?

First, discount vouchers can provide price discrimination, letting merchants reach customers who value the merchant less than the merchant's ordinary customers do. For instance, some customers are willing to pay full price for a given... View Details

Keywords: by Carmen Nobel; Advertising; Technology

11 Sep 2000
Research & Ideas

Riding the Internet Fast Track

a series of six "filters" to answer this critical question. If a company is going to make the investment required to aggressively pursue an Internet opportunity, management needs to believe in each of the following: Online shopping will quintuple in the next... View Details

Keywords: by Peter Jacobs

01 Dec 2020
News

The Fine Print: Alumni Recommend Their Best Reads

him to build an iconic global brand and business. —Adrien Boyer (MBA 2005) Bitcoin Billionaires: A True Story of Genius, Betrayal and Redemption, by Ben Mezrich I highly recommend this for anyone interested in learning about the impact... View Details

19 Mar 2008
Research & Ideas

Finding Success in the Middle of the Market

company control midfield by playing only in midfield? The answer is "yes" but only if there is a precise and persuasive value proposition. Until three years ago, Charles Schwab had lost its way. The former king of discount... View Details

Keywords: by John Quelch; Auto; Retail

01 Dec 2015
News

Ink

brand values (the employees’ work environment embodies the organization—beanbag chairs in the conference room and walls full of Post-its); and environment and sustainability (a less-is-more mentality and... View Details

Web

Print View - Course Catalog

Organizational Behavior Lynn Paine Spring 2026 Q3Q4 3.0 Crafting Your Life: The First 10 Years Post MBA Organizational Behavior Leslie Perlow Fall 2025 Q1Q2 3.0 Creating Brand Value Marketing Julian de... View Details

09 Jan 2020
Blog Post

Set Your Recruiting Vision for 2020

by using the resume database. Goal: Build a Strong Brand On-Campus through Remote Recruiting If you do not have the budget or time for on-campus recruiting, you aren’t alone. The good news is there are many different ways you can connect... View Details

Keywords: All Industries

Publications