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Show Results For
- All HBS Web
(1,221)
- People (7)
- News (345)
- Research (608)
- Events (1)
- Multimedia (14)
- Faculty Publications (238)
- 15 Dec 2024
- News
Agenda: Amanda E/J Morrison (MBA 2014)
dating—all those things—to life in a way that consumers have never experienced before?’” “Julie is a content-first pharmaceutical company; we exist to help bridge the consumer’s understanding of how her body works and how these medicines work. We’re not View Details
- 20 Apr 2010
- First Look
First Look: April 20
Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and... View Details
Keywords: Martha Lagace
- Web
Digital Transformation - HBS Online
New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a diverse global network, and a... View Details
- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
Vacuum is commercializing technology developed at Harvard that mimics the ocean's natural process of absorbing C02 using renewable electricity. Click Here to Watch Alumni Track Winner: FleetZeroSteven Henderson, MBA 2016Fleetzero is View Details
- 01 Apr 1998
- News
Going For The Summit
company, explains the former American Express marketing executive, an online firm "must delay profitability to build brand equity." In other ways, however, doing business on the Web is unique. Like mountain... View Details
Keywords: Caroline Chauncey
- 09 Jan 2020
- Blog Post
Navigating Grey in the Ever-Evolving Tech Community
environment. Someone who has the ability to challenge the status quo and innovate. What part of your role is different from what you imagined it might be? So much! I moved from New York to LA about 11 months ago for this job at Netflix. It was a View Details
- 15 Dec 2024
- News
Editor's Letter
Launched in January 1925, it was an “experimentation in the work of maintaining contact between the School and alumni,” according to W.B. Donham, the School’s second dean. We didn’t take the challenge of disrupting a century-old brand... View Details
- 01 Sep 2018
- News
The True Value of a Tweet
media’s impact on the bottom line. You and your colleagues have taken a critical look at the assumption that social media works by attracting followers, which exposes the brand and in turn leads to sales. What’s wrong with that line of... View Details
Keywords: Jen McFarland Flint
- 01 Sep 2003
- News
Jeanne Jackson
most global businesses succeed because their core brand proposition has value across borders: Wal-Mart’s selection and low prices; McDonald’s convenience, cleanliness, and service; Nike’s commitment to performance.” Jackson believes that... View Details
- 01 Jun 2009
- News
Alumni Books
multinationals as Bharat Forge, Hindalco, Mahindra, and Suzlon will increasingly be making acquisitions and building their brands in Western markets. This book profiles India’s pioneering multinationals,... View Details
- 01 Apr 2001
- News
Ed Tian: Boardroom Revolutionary
At first glance, not many would figure the bookish president and CEO of telecommunications carrier China Netcom Corporation for a revolutionary. But Edward Tian Suning is certainly making waves as head of one of the country’s new brand of... View Details
- 01 Mar 2019
- News
In My Humble Opinion: Easy Rider
special attention paid to the look and feel of small details such as the “sari guard”—a regulatory requirement that ensures the long, flowing garment doesn’t get entangled in the bike’s rear wheel. “Bringing Harley-Davidson to India was a pure opportunity to View Details
- 09 Jan 2020
- Blog Post
Set Your Recruiting Vision for 2020
by using the resume database. Goal: Build a Strong Brand On-Campus through Remote Recruiting If you do not have the budget or time for on-campus recruiting, you aren’t alone. The good news is there are many... View Details
Keywords: All Industries
- 10 May 2016
- First Look
May 10, 2016
build a literature more effectively than they could with less diverse approaches to gathering data. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51015 April 29, 2016 Science The Growing Problem of Patent Trolling By:... View Details
Keywords: Carmen Nobel
- 26 Apr 2011
- News
BioMine Strikes Gold
their pitch. Europe Alexander Azoulay, MBA '03 David Merle, MBA '03 Superdome building integrated photovoltaics India Vikram Sharma, MBA '06 Crossover Energy sustainable energy services Latin America Thomaz Srougi, GMP 6 2009 Dr. Consulta... View Details
- 24 Sep 2020
- Blog Post
Introducing the HBS Heartland Club
A first-generation college student, she attended Vanderbilt University where she majored in English Literature before heading down to Miami to work in Global Operations for Restaurant Brands International on the Burger King brand. Before... View Details
- 03 Mar 2015
- First Look
First Look: March 3
foundings are driven by collective patterns of activity-that is, by patterns of prior foundings, of support from related markets, and of institutional activism in a given sector. Building on research on social salience and signals, we... View Details
Keywords: Sean Silverthorne
- 16 Mar 2018
- News
Enabling The Pursuit of Entrepreneurial Dreams
Startup Bootcamp in January 2018, working with teammates from Thailand and Australia to build a marketing platform connecting brands with influencers. Ng appreciates such opportunities and resources offered... View Details
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
to plan ahead: Focus on high-potential customers. Make sure you focus on building relationships with ambitious customers in growth industries where pent-up demand is going to be unleashed once the economy turns the corner. If you're... View Details
Jon Staff
Consumer brand building - Mission/vision/values development and adherence - Co-founder and early stage team building - DTC marketing - Go-to-market strategies - Hospitality... View Details