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Show Results For
- All HBS Web
(3,781)
- People (15)
- News (855)
- Research (2,080)
- Events (7)
- Multimedia (62)
- Faculty Publications (1,471)
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- 01 Jun 2003
- News
Up Against The Firewall
although many would like to say ‘I’m busy, let the MIS folks take care of it.’ Instead, it’s more likely they don’t get it — they don’t understand the degree to which a company’s livelihood could be impaired or its brand damaged, or the... View Details
- 01 Sep 2011
- News
The City Solution
small percent more is being built brand new). Moreover, the world’s dominant habitation pattern still consists of poor people in emerging nations flocking to urban areas to seek work. Typically, these migrants end up in illegal and... View Details
- 01 Jun 2014
- News
Screen Saver
not what Starbucks' brand is all about. It had to be the right fit. He helped us figure that out." Over their four-plus years of working together, Beeninga kept a notebook of Lopez's more memorable comments. For a Christmas gift one year,... View Details
- 01 Sep 2009
- News
E Ink’s Wild Ride
prices could be changed in real time, wirelessly, to pitch a particular brand or model. “There was this scary moment of telling the scientists, ‘Guess what? We’re going to use your brilliant invention to sell sneakers.’ But they got into... View Details
- 26 May 2016
- News
W. James McNerney Jr., MBA 1975
Download Jim McNerney profile Return to Alumni Achievement Awards main page TIMELINE 1949 Born, Providence, Rhode Island 1971 Earns BA, American Studies, Yale University 1975 Earns MBA 1975 Joins Procter & Gamble, Brand Manager 1978 Joins... View Details
- 25 Apr 2016
- News
Trail Blazer
Vineyard 29. “The brand existed, but there was no winery. We extended the product line from two to nine wines, and built a 30,000-square-foot facility. We now make 10,000 cases for ourselves and 3,000 cases for six other wineries,” he... View Details
- 05 Nov 2013
- News
Start-Ups Get a Start in New Orleans
of effort on his part. Wilkins moved to the Crescent City four years ago from Boston with his wife, New Orleans native Ginny Wise, and three sons. Prior to his arrival, he had been a brand manager for Proctor & Gamble, a marketing vice... View Details
- 26 Feb 2020
- News
Phoenix Rising
persuade people, when the country was falling apart, that you see an incredible opportunity to move ahead,” she says. But all of those cases from second-year Entrepreneurial Finance proved invaluable in helping her grow the business in spite of a fractured economy.... View Details
Keywords: Jen McFarland Flint
- 10 Dec 2014
- News
Front-Row Seat
events (some held in conjunction with the Aspen Institute) build brand awareness and attract sponsorships, contributing just shy of 15 percent to the bottom line. Last year, TheAtlantic.com won a National Magazine Award for best website... View Details
- 01 Jun 2017
- News
Supercharged
who intends to focus on the Chinese market at first, has every intention of eventually coming to the United States. Chinese penetration of foreign markets could take a variety of forms. But Ford’s Jeff Jones (MBA 2007), who oversees the Lincoln View Details
- 01 Mar 2017
- News
Alumni and Faculty Books for March 2017
not photoshopped to perfection but are flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics cannot match. He also discusses the people, products, and View Details
- 19 Mar 2015
- News
Walter Salmon Remembered
for, back into sole stewardship of a brand new 2nd year MBA course in Channels of Distribution at HBS, heavily over-subscribed (DANGER, DANGER) while consulting for Coca Cola and finishing my PhD thesis on the side. It should perhaps be... View Details
- 01 Sep 2022
- News
Your Family, Your Work, Your Way
Maybe, you know, those days that you’re late getting home from work, when you are in person, maybe there’s a neighbor who also has kids who you could rely on to keep an eye that your kids get off the school bus and home safely. Or maybe there’s a colleague, if you’re a... View Details
- 01 Dec 2011
- News
Faculty Research Online
HBS Cases: Lady Gaga What goes into creating the world’s largest pop star? Before her fame hit, Lady Gaga’s manager faced decisions that could have derailed the performer’s career. A new case by Associate Professor Anita Elberse examines the strategic marketing choices... View Details
- 01 Jun 2020
- News
Keeping the Beat
beat the real thing. Nothing can beat the real thing. But I will say this when I open up my Instagram Live and I’m doing either a takeover, which is when a brand has asked me to perform and engage their audience via their Instagram. That... View Details
- 01 Dec 2020
- News
The Fine Print: Alumni Recommend Their Best Reads
him to build an iconic global brand and business. —Adrien Boyer (MBA 2005) Bitcoin Billionaires: A True Story of Genius, Betrayal and Redemption, by Ben Mezrich I highly recommend this for anyone interested in learning about the impact... View Details
- 01 Dec 2014
- News
Case Study: Growing the Family Business
discounted services or brand association might benefit the local lender. Finally, given the business strategy of no long-term commitments, I wonder if the centers could be sold to or subsidized by local large employers that would want the... View Details
- 10 Mar 2021
- News
New Releases: Alumni and Faculty Books, Podcasts
workplace relationships, sharpen their communication skills, improve their personal brands and, ultimately, make an impact. The World’s Littlest Book on Climate: 10 Facts in 10 Minutes about CO2 By Mike Nelson, Pieter Tans, and Michael... View Details
- 01 Apr 2000
- News
A Place in the Sun
things and try to nurture and protect them," says Evanson, who doesn't feel the need to take a vacation from his work. "I'm pretty much in my own little world here," he laughs. Club Med: A Brand Restored On this planet of six billion... View Details
Keywords: Julia Hanna and Garry Emmons
- 01 Mar 2005
- News
In the Blood
question about it.” Clay also attended the HBS Executive Education course Families in Business with his wife, Blythe, whom he refers to as “my board of directors”; daughter Heather; son Case, who acts as codirector of sales; and Case’s wife, Lorin. BLUEGRASS COUNTRY:... View Details