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  • October 2013 (Revised April 2015)
  • Case

Myomo: Getting Sales in Motion

By: Frank V. Cespedes, Shikhar Ghosh and Matthew Preble
In late 2012, the management team of Myomo, a startup which had designed a unique myoelectric arm brace for patients with dysfunctional arms, was deciding which of the three sales models the company had tested to pursue as its sales strategy going forward. Each model... View Details
Keywords: Technological Innovation; Information Technology; Marketing Strategy; Decision Choices and Conditions; Health Care and Treatment; Business Startups; Sales; Growth and Development Strategy; Health Industry; Health Industry
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  • 10 Aug 2015
  • Research & Ideas

Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers

Lower CEO-to-Worker Pay Ratios. “The perception of wage fairness affects purchasing intentions” "The perception of wage fairness affects purchasing intentions," says Bhavya Mohan, a doctoral student in the... View Details
Keywords: by Carmen Nobel; Retail
  • March 2016
  • Case

Residency Select or J3Personica?

By: William Kerr and Kathryn S. Roloff
Residency Select, LLC provides psychometric assessments for matching medical students to residency programs. After a series of successful pilots, founder Alan Friedman is considering whether to continue developing his offerings in this area, or whether to expand into... View Details
Keywords: Marketplace Matching; Expansion; Higher Education; Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Service Industry
Related
  • 27 Apr 2021
  • Research & Ideas

New Research: Surviving Bankruptcy, Useful Economics, and Retirement

use of remote patient monitoring services grows—driven by health care limitations imposed by the COVID-19 pandemic—clinicians, payers, and patients face important questions... View Details
  • 08 May 2020
  • In Practice

Nonprofits Hurt by COVID-19 Must Hoard Cash to Hold On

care   Over these challenging times, the need for organizations that form part of the social support net is key. Yet, it is at these times that social impact organizations are the most vulnerable. The first... View Details
Keywords: by Danielle Kost
  • 25 Oct 2016
  • First Look

October 25, 2016

Bonitas to innovate, grow, and compete with market leader Discovery as well as providers of alternative insurance products. Bonitas must also plan ahead for the rollout of... View Details
Keywords: Sean Silverthorne
  • 19 Mar 2013
  • First Look

First Look: March 19

pre-paid vouchers to an online subscriber base-has by all accounts been spectacular. Our evaluation of daily deals is a cautionary tale for merchants: a substantial percentage are unlikely to benefit, and might well lose money, by using... View Details
Keywords: Sean Silverthorne
  • 29 Sep 2015
  • First Look

September 29, 2015

multitude of complex problems plaguing the U.S. health system. The United States over the last 50 years has focused most of its health resources... View Details
Keywords: Sean Silverthorne
  • 07 Aug 2000
  • Research & Ideas

Rocket Science Retailing

that have not been shipped. This process of reading and reacting to market signals has improved CompUSA's ability to match supply with demand. Finally, book and music retailer Borders Group uses historical... View Details
Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail
  • 05 Jan 2010
  • First Look

First Look: January 5

leading center for diabetes care, clinician training, and research. The incidence of diabetes is rising precipitously worldwide, challenging quality of life with its complications and rapidly accelerating... View Details
Keywords: Martha Lagace
  • 12 Jan 2016
  • First Look

January 12, 2016

potential adverse event once the test-statistic crosses a stopping boundary. We employ asymptotic analysis that assumes a large number of observations in a given window of time... View Details
Keywords: Carmen Nobel
  • 04 Oct 2016
  • First Look

October 4, 2016

https://cb.hbsp.harvard.edu/cbmp/product/217007-PDF-ENG Harvard Business School Case 816-066 Mohamed Azab and Seha Capital In January 2011, Mohamed Azab, founder and CEO of health View Details
  • 06 Aug 2013
  • First Look

First Look: August 6

behavior are reduced (Study 5). Our results have important implications for models of ethical decision making, moral behavior, and self-regulatory theory. Publisher's link: http://www.francescagino.com August 2013 Journal View Details
Keywords: Anna Secino
  • 25 Jul 2005
  • Research & Ideas

An Organization Your Customers Understand

to solve the organization structure problem. The solution will be derived through analysis of the first of our four Cs: customer definition. Using an "outside-in"... View Details
Keywords: by Robert Simons
  • 20 Dec 2004
  • Research & Ideas

How an Order Views Your Company

marketing project. Kash Rangan had a strong interest in supply/demand chains, and thought the project presented some interesting opportunities. John Sviokla, with a powerful background in management information systems, joined the team.... View Details
Keywords: by Sarah Jane Johnston
  • 09 Oct 2012
  • First Look

First Look: October 9

  PublicationsAuctions, Market Mechanisms, and Their Applications Authors:Peter Coles, Sanmay Das, Sébastien Lahaie, and Boleslaw Szymanski Publication:Second International ICST Conference, AMMA 2011 Abstract This book constitutes the... View Details
Keywords: Sean Silverthorne
  • 15 Dec 2009
  • First Look

First Look: Dec. 15, 2009

Publication:Academic Medicine 84, no. 12 (December 2009): 1663-1671 Abstract Recent focus on the need to improve the quality and safety of health care has created new... View Details
Keywords: Martha Lagace
  • 12 Nov 2001
  • Research & Ideas

Facing the New World Order

competitiveness. We also include a number of special chapters focusing, among other things, on environmental regulations and competitiveness, a paper that was authored by Professor Porter and Professor Daniel Esty on innovation and also... View Details
Keywords: by Staff
  • 23 Jun 2009
  • First Look

First Look: June 23

409-113 Alain Deronde, the CEO of a French personal care company, has to choose a successor to head global product development from a diverse set of candidates with different... View Details
Keywords: Martha Lagace
  • 18 Aug 2009
  • First Look

First Look: August 18

research on the outcomes and cost-effectiveness of various approaches to treatment. The case allows for a critical analysis of the Spine Center's unique approach to View Details
Keywords: Martha Lagace

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