Publications

spring 1990
Book Review

Review of Technology and Transformation in the American Electric Utility Industry, by Richard F. Hirsh

By: Willis Emmons

Keywords: Information Technology; Transformation; Energy; Energy Industry; United States

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March 1990
Article

Automobile Marketing in the Context of American Business History

By: R. S. Tedlow

Keywords: Marketing; Business History; Auto Industry; United States

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February 1990
Supplement

James Burke: A Career in American Business, Video

By: Richard S. Tedlow

Keywords: Business Ventures; Personal Development and Career; United States

January 1990 (Revised March 1991)
Case

American Red Cross Blood Services: Northeast Region

By: Robert L. Simons

Recounts the financial difficulties and management changes experienced by American Red Cross Blood Services: Northeast Region (NER) during the 1980s. After summarizing industry-wide changes in the collection, testing, and distribution of blood and blood products, the... View Details

Keywords: Change Management; Budgets and Budgeting; Financial Management; Restructuring; Health; SWOT Analysis; Social Enterprise; Marketplace Matching; Management Style; Organizational Culture; Organizational Change and Adaptation; Medical Devices and Supplies Industry; Health Industry; North and Central America

November 1989 (Revised November 2002)
Case

American Dream, The

By: Donald A. Brown, William J. Poorvu and Richard E Crum

Explores the process of purchasing a single family house through the eyes of a young couple. The couple is trying to determine what type of home to buy as well as how to finance it. View Details

Keywords: Personal Finance; Financing and Loans; Decisions; Real Estate Industry

November 1989
Article

Recent American Scholarship on Republican China

By: William C. Kirby and Stephen C. Averill

Keywords: China

August 1989 (Revised October 2005)
Case

James Burke: A Career in American Business (B)

By: Richard S. Tedlow and Wendy Smith

Covers the history of Tylenol from the autumn of 1982 through the second tampering incident in February 1986. Also deals with other developments in the history of Johnson & Johnson, especially the acquisition and divestiture of Technicare. View Details

Keywords: History; Pharmaceutical Industry

July 1989 (Revised June 1990)
Teaching Note

James Burke: A Career in American Business (A) and (B), Teaching Note

By: Richard S. Tedlow

Teaching Note for (9-389-177) and (9-390-030). View Details

Keywords: Personal Development and Career; United States

20 Apr 1989 - 22 Apr 1989
Lecture

The Rise of Japan in International Business: Implications for the American Business Environment

By: W. Carl Kester

Keywords: Business Ventures; Situation or Environment; Japan; United States

April 1989 (Revised October 2005)
Case

James Burke: A Career in American Business (A)

By: Richard S. Tedlow and Wendy Smith

Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of... View Details

Keywords: Business History; Marketing Strategy; Ethics; Personal Development and Career; Crisis Management; Consumer Products Industry; Health Industry; United States