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  • September 2020
  • Teaching Note

TransDigm in 2017: The Beginning of the End or the End of the Beginning?

By: Benjamin C. Esty and Daniel Fisher
Teaching Note for HBS Case No. 720-422. TransDigm was a highly acquisitive company that manufactured a wide range of highly engineered aerospace parts for both military and commercial customers. Over the ten years ending in 2016, its stock price had increase ten times,... View Details
Keywords: Value Capturing; Pricing Strategy; Supplier Power; Buyer Power; Porter's Five Forces; Bargaining Power; Monopoly; Aerospace; Acquisition Strategy; Value Drivers; Ethical Behavior; Regulation; Growth Strategy; Business Ethics; Defense; Procurement; Sustainability; Value-Based Business Strategy; Acquisition; Ethics; Private Equity; Financial Strategy; Growth Management; Performance Evaluation; Business Strategy; Competitive Strategy; Horizontal Integration; Value Creation; Competitive Advantage; Aerospace Industry; Aerospace Industry; United States
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Esty, Benjamin C., and Daniel Fisher. "TransDigm in 2017: The Beginning of the End or the End of the Beginning?" Harvard Business School Teaching Note 721-353, September 2020.
  • November 1978 (Revised December 1979)
  • Case

Federal Express (C)

The Marketing Director for Federal Express, a fast growing freight airline specializing in small packages, must select a strategy to achieve a big sales increase for one of the company's services. First he must decide on the relative emphasis to place between... View Details
Keywords: Product Marketing; Sales; Air Transportation Industry; Air Transportation Industry; United States
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Lovelock, Christopher H. "Federal Express (C)." Harvard Business School Case 579-041, November 1978. (Revised December 1979.)
  • October 1976 (Revised April 1983)
  • Case

Federal Express (A)

Federal Express is a small-package airline operating throughout the United States. After initial heavy losses it is now profitable. Management is examining the services offered by the firm and believes that there is great potential for "Courier Pak", an overnight... View Details
Keywords: Advertising; Product Marketing; Sales; Air Transportation Industry; Air Transportation Industry; United States
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Lovelock, Christopher H. "Federal Express (A)." Harvard Business School Case 577-042, October 1976. (Revised April 1983.)
  • October 1989 (Revised May 1998)
  • Teaching Note

Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A) & New Theories of International Trade, Teaching Note

By: David B. Yoffie
Teaching Note for (9-391-106) and (9-390-001). View Details
Keywords: Air Transportation Industry; Air Transportation Industry
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Yoffie, David B. "Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A) & New Theories of International Trade, Teaching Note." Harvard Business School Teaching Note 390-073, October 1989. (Revised May 1998.)
  • June 1991 (Revised June 1993)
  • Case

Railroads and the Beginnings of Modern Management (Abridged)

By: Thomas K. McCraw
Consists of three selections by the most innovative of the early American railroad managers describing the organizational structures and control systems they created. Questions to be asked are: why and how such managerial techniques were created, how well they worked,... View Details
Keywords: Business History; Rail Transportation; Organizational Structure; Management Systems; Rail Industry; United States
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McCraw, Thomas K. "Railroads and the Beginnings of Modern Management (Abridged)." Harvard Business School Case 391-131, June 1991. (Revised June 1993.)
  • August 2016 (Revised July 2017)
  • Case

Singapore Airlines: Premium Goes Multi-Brand

By: Rohit Deshpande and Dawn H. Lau
Singapore Airlines had long been considered the gold standard for its innovative customer service. However, the company was faced with new sources of competition, from the rapid growth of Southeast Asian low-cost carriers on the one hand, to the expansion of premium... View Details
Keywords: Customer Focus and Relationships; Economic Slowdown and Stagnation; Management Teams; Brands and Branding; Air Transportation Industry; Air Transportation Industry; Singapore
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Deshpande, Rohit, and Dawn H. Lau. "Singapore Airlines: Premium Goes Multi-Brand." Harvard Business School Case 517-017, August 2016. (Revised July 2017.)
  • March 2009
  • Teaching Note

Fritidsresor Under Pressure (TN) (A), (B), (C)

By: Joshua D. Margolis
Teaching Note for [407007, 407008 and 407009]. View Details
Keywords: Problems and Challenges; Air Transportation Industry; Air Transportation Industry
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Margolis, Joshua D. "Fritidsresor Under Pressure (TN) (A), (B), (C)." Harvard Business School Teaching Note 409-095, March 2009.
  • January 2009 (Revised June 2009)
  • Case

Distribution at American Airlines (A)

By: Benjamin Edelman
American Airlines sought to reduce the fees it pays to global distribution services (GDSs)—such as SABRE—to reach travel agents. But GDSs held significant tactical advantages. For example, GDSs had signed long-term exclusive contracts with the corporate customers who... View Details
Keywords: Price; Globalized Firms and Management; Governing Rules, Regulations, and Reforms; Distribution; Service Operations; Competition; Air Transportation Industry; Air Transportation Industry
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Edelman, Benjamin. "Distribution at American Airlines (A)." Harvard Business School Case 909-035, January 2009. (Revised June 2009.) (request a courtesy copy.)
  • July 1999 (Revised November 1999)
  • Case

Northwest Airlines and the Detroit Snowstorm (A)

Northwest Airlines forced hundreds of passengers to wait up to 8 1/2 hours on aircraft after reaching their destination in an unusually horrible service disaster. The case explores what occurred, why it occurred, and the feelings of those involved. View Details
Keywords: Service Delivery; Failure; Air Transportation Industry; Air Transportation Industry
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Hallowell, Roger H. "Northwest Airlines and the Detroit Snowstorm (A)." Harvard Business School Case 800-053, July 1999. (Revised November 1999.)
  • November 1978 (Revised June 1982)
  • Case

Federal Express (B)

Federal Express is a small-package airline operating throughout the United States. After initial heavy losses, it is now profitable. Management is examining the services offered by the firm and believes that there is great potential for "Courier Pak," an overnight... View Details
Keywords: Product; Product Marketing; Air Transportation Industry; Air Transportation Industry; United States
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Lovelock, Christopher H. "Federal Express (B)." Harvard Business School Case 579-040, November 1978. (Revised June 1982.)
  • June 1977 (Revised May 1995)
  • Case

Railroads and the Beginnings of Modern Management

Consists of three selections by the most innovative of the early American railroad managers which describe the organizational structures and control systems they created. Questions to be asked are: why and how such managerial techniques were created, how well they... View Details
Keywords: Rail Transportation; Organizational Structure; Management Systems; Rail Industry; United States
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Chandler, Alfred D., Jr. "Railroads and the Beginnings of Modern Management." Harvard Business School Case 377-231, June 1977. (Revised May 1995.)
  • 23 Jul 2024
  • In Practice

The New Rules of Trade with China: Navigating Tariffs, Turmoil, and Opportunities

administration and is a reaction to the Chinese Communist Party’s own perception of insecurity at home and in the global economy. Increasing restrictions to transnational commerce in and with China are best understood in terms of security dilemma dynamics. View Details
Keywords: by Rachel Layne; Industrial Products; Industrial Products; Industrial Products; Industrial Products; Industrial Products; Industrial Products; Industrial Products; Industrial Products
  • December 2022
  • Supplement

Driving Decarbonization at BMW - Video Supplement

By: Shirley Lu, George Serafeim and Michael W. Toffel
Videos of Thomas Becker, Vice President of Sustainability and Mobility at BMW Group, in support of the case "Driving Decarbonization at BMW" (HBS No. 123-008) View Details
Keywords: Decarbonization; Auto Manufacturing; Carbon Accounting; Accounting; Environmental Accounting; Energy; Environmental Management; Climate Change; Environmental Sustainability; Pollution; Product; Supply Chain; Supply Chain Management; Production; Product Design; Transportation; Transportation Industry; Europe; United States; China
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Lu, Shirley, George Serafeim, and Michael W. Toffel. "Driving Decarbonization at BMW - Video Supplement." Harvard Business School Multimedia/Video Supplement 123-706, December 2022.
  • August 1983 (Revised March 1995)
  • Case

Railroad Problem and the Solution

By: Richard S. Tedlow
A vehicle for a discussion of the causes and consequences of the Interstate Commerce Act. View Details
Keywords: Transportation; Rail Transportation; Fluctuation; Outcome or Result; Public Sector; Government and Politics; Business History; Complexity; Problems and Challenges; Rail Industry
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Tedlow, Richard S. "Railroad Problem and the Solution." Harvard Business School Case 384-032, August 1983. (Revised March 1995.)
  • January 2022 (Revised November 2023)
  • Supplement

Uber in China (C): The Cost of Success for Didi

By: William C. Kirby and Noah B. Truwit
On June 30, 2021, ride-hailing giant Didi Chuxing (Didi) raised $4.4 billion in its initial public offering (IPO) on the New York Stock Exchange (NYSE), the largest IPO of a Chinese company listed on an American exchange since Alibaba raised $25 billion in 2014.... View Details
Keywords: Uber; Didi Chuxing; Start-up Growth; Regulation; Ride-sharing; Transportation; Business Startups; Business and Government Relations; Cross-Cultural and Cross-Border Issues; Growth and Development; Policy; Competition; Laws and Statutes; Transportation Industry; Transportation Industry; China
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Kirby, William C., and Noah B. Truwit. "Uber in China (C): The Cost of Success for Didi." Harvard Business School Supplement 322-068, January 2022. (Revised November 2023.)
  • August 2000
  • Case

Incat

Incat is a cutting-edge manufacturer of high-speed aluminum catamaran ferries. The company has been an entrepreneurial success story, growing to be the largest private employer in its home state of Tasmania, Australia. By 2000, Robert Clifford, the company's dynamic... View Details
Keywords: Production; Ship Transportation; Decision Choices and Conditions; Manufacturing Industry; Australia
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West, Jonathan, and Christian G. Kasper. "Incat." Harvard Business School Case 601-045, August 2000.
  • October 2008 (Revised February 2009)
  • Case

Daewoo Shipbuilding and Marine Engineering

Explores the journey of aggressive learning and capability building in the operations of a major Korean Shipbuilder. While DSHM had once used its superior learning capability to topple its Japanese competition, it now faced the potential for a similar attack from new... View Details
Keywords: Job Cuts and Outsourcing; Ship Transportation; Competitive Strategy; Globalization; Manufacturing Industry; Japan; China; South Korea
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Upton, David M., and Bowon Kim. "Daewoo Shipbuilding and Marine Engineering." Harvard Business School Case 609-018, October 2008. (Revised February 2009.)
  • February 2017
  • Case

BlaBlaCar: The Road Ahead...

By: Karim R. Lakhani, Arun Sundararajan, Emilie Billaud and Caroline Caltagirone
In 2017, the co-founders of BlaBlaCar—the world’s largest long-distance carpooling company—reflected on the evolution of their venture and the way forward. BlaBlaCar had reached critical mass and size; yet staying still was not going to be enough to be relevant and... View Details
Keywords: Business Growth and Maturation; Business Startups; Transformation; Decision Making; Values and Beliefs; Growth and Development Strategy; Digital Platforms; Network Effects; Strategic Planning; Competitive Strategy; Expansion; Internet and the Web; Transportation Networks; Transportation Industry; Transportation Industry; France; Europe
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Lakhani, Karim R., Arun Sundararajan, Emilie Billaud, and Caroline Caltagirone. "BlaBlaCar: The Road Ahead..." Harvard Business School Case 617-050, February 2017.
  • 23 Jul 2001
  • Research & Ideas

How One Center of Innovation Lost its Spark

months, three of the four tire manufacturers there ceased to exist as independent corporations. In this excerpt from "From Community of Innovation to Community of Inertia: The Rise and Fall of the Akron Tire Cluster," Sull describes how this seemingly... View Details
Keywords: by Donald Sull; Transportation; Transportation; Transportation
  • January 2015 (Revised November 2016)
  • Case

La Martina: Leveraging Polo's Luxury Lifestyle

By: Anat Keinan, Maria Fernanda Miguel and Sandrine Crener
Founded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a... View Details
Keywords: Luxury Brand; Digital Marketing; Premium Brands; Fashion; Leather Goods; Retail; Globalization; Brand Positioning; Brand Extension; Lifestyle Brand; Growth Strategy; Polo; Entrepreneurship; Family Business; Brand Partnerships; Business Model; Product Positioning; Diversification; Luxury; Sports; Brands and Branding; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Buenos Aires
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Keinan, Anat, Maria Fernanda Miguel, and Sandrine Crener. "La Martina: Leveraging Polo's Luxury Lifestyle." Harvard Business School Case 515-085, January 2015. (Revised November 2016.)
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