Publications

June 2017
Case

Waze Connected Citizens Program

By: Mitchell Weiss and Alissa Davies

Di-Ann Eisnor, Director of Growth at Waze, founded the company’s Connected Citizens Program (CCP), a data-sharing partnership that provided officials with traffic incident and congestion data. Since 2015, her program had enabled officials in Kentucky and elsewhere to... View Details

18 Jul 2018
News

JetBlue Invests in ClimaCell

Keywords: Air Transportation; Air Transportation

23 Sep 2013
News

Five Alumni Named to Fortune's "40 under 40"

Keywords: Air Transportation; Air Transportation

January 2016 (Revised December 2024)
Case

Airbus Versus Boeing (A)

By: Ramon Casadesus-Masanell

Looks at the development of the competitive actions between Airbus and Boeing from 1992 to 2006. Begins with the question of whether Airbus and Boeing should collaborate on the development of a VLCT (Very Large Commercial Transport) or whether Airbus should develop... View Details

Keywords: Business Model; Decision Choices and Conditions; Competition; Cooperation; Strategy; Air Transportation Industry

November 1994 (Revised October 1995)
Case

Canadian Airlines: Reservations About Its Future (A)

By: F. Warren McFarlan, Duncan G. Copeland and Chris L Marshall

Keywords: Information Technology; Air Transportation Industry; Canada

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October 1992
Teaching Note

Frontier Airlines, Inc. (A) and (B) TN

By: Lynda M. Applegate

Teaching Note for (9-184-041) and (9-186-191). View Details

Keywords: Air Transportation Industry

September 2010 (Revised December 2011)
Case

Southwest Airlines One ReportTM

By: Robert G. Eccles, Beiting Cheng and Susan Thyne

In 2009, Southwest Airlines produced its first integrated annual report, the Southwest Airlines One Report, combing financial and nonfinancial performance information. This case examines Southwest's environmental and corporate social responsibility (CSR) reports... View Details

Keywords: Environmental Accounting; Financial Reporting; Integrated Corporate Reporting; Innovation and Invention; Corporate Social Responsibility and Impact; Environmental Sustainability; Air Transportation Industry; United States

January 2009 (Revised June 2009)
Supplement

Distribution at American Airlines (B)

By: Benjamin Edelman

Supplements the (A) case. View Details

Keywords: Distribution; Air Transportation Industry

November 2008
Case

Malaysia Airlines (A)

In the first six weeks on the job, the new CEO of Malaysia Airlines (MAS) has developed an ambitious turnaround plan, including aggressive job cuts and route eliminations, but MAS's largest shareholder, Khazanah Nacional, the sovereign wealth fund, is tasked with... View Details

Keywords: Restructuring; Economic Growth; Investment Funds; Sovereign Finance; Organizational Change and Adaptation; Business and Government Relations; Business and Shareholder Relations; Air Transportation Industry; Malaysia

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October 2008 (Revised January 2010)
Case

Airbus A380—Turbulence Ahead

By: Ananth Raman, William Schmidt and Vishal Gaur

Multiple delays of the Airbus A380 have shocked analysts and investors alike. What are the causes of these delays and how should investors respond to the signals they may be sending about the company's outlook? View Details

Keywords: Investment; Product Development; Outcome or Result; Performance Expectations; Air Transportation Industry

March 2008 (Revised August 2023)
Case

Vueling Airlines

By: Paul A. Gompers and Kristin A. Perry

Keywords: Air Transportation Industry

August 2007 (Revised June 2010)
Case

JetBlue Airways: Valentine's Day 2007 (A)

By: Robert S. Huckman, Gary P. Pisano and Virginia Fuller

Describes an operational crisis for JetBlue Airways during an ice storm in the eastern United States in February 2007 and chronicles the airline's immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February... View Details

Keywords: Customer Relationship Management; Crisis Management; Growth Management; Management Teams; Service Delivery; Air Transportation Industry; Eastern United States

January 2007 (Revised August 2007)
Case

Lobbying for Love? Southwest Airlines and the Wright Amendment

By: Felix Oberholzer-Gee, Dennis A. Yao, Libby Cantrill and Patricia Wu

The fall of 2004 brought exciting news to Love Field, the Texas headquarters of Southwest Airlines. Delta Airlines, one of Southwest's main competitors, had announced that it would dramatically decrease service from the nearby Dallas/Fort Worth International (DFW)... View Details

Keywords: Governing Rules, Regulations, and Reforms; Government Legislation; Business and Government Relations; Opportunities; Competitive Advantage; Air Transportation Industry; Texas

September 2006 (Revised September 2007)
Supplement

Airbus vs. Boeing (B): Should Airbus Build the VLCT Alone?

By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell

Keywords: Competition; Cooperation; Decisions; Air Transportation Industry

July 2005
Teaching Note

Royal Caribbean Cruises Ltd.

By: F. Warren McFarlan

Teaching Note to (9-304-019). View Details

Keywords: Air Transportation Industry

March 2001 (Revised March 2006)
Teaching Note

Dogfight Over Europe: Ryanair (A), (B), and (C) TN

By: Jan W. Rivkin

Teaching Note for (9-700-115), (9-700-116), and (9-700-117). View Details

Keywords: Air Transportation Industry; Dublin; London

October 1999 (Revised January 2000)
Case

Alaska Airlines: For the same price, you just get more...

Alaska Airlines grapples with the issue of whether or not advanced use of technology to enable its customers to serve themselves (self-service) in certain airport functions will help it to achieve competitive advantage. View Details

Keywords: Technology; Service Delivery; Competitive Advantage; Air Transportation Industry; Alaska