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Show Results For
- All HBS Web
(1,127)
- People (2)
- News (285)
- Research (695)
- Events (4)
- Multimedia (1)
- Faculty Publications (275)
- 09 Mar 2010
- First Look
First Look: March 9
.com sites, and we crawl more than 285,000 of these domains to analyze their revenue sources. We find that 80% are supported by pay-per-click ads, often advertising the correctly spelled domain and its competitors. Another 20% include... View Details
Keywords: Martha Lagace
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
institutions? The answer, the authors argue, is yes. The key lies in market-creating innovations: products and services that speak to unmet local needs, create local jobs, and scale up quickly. Examples include MicroEnsure, which has made... View Details
Keywords: Dina Gerdeman
- Web
LGBTQ+ Pride Month | Baker Library
"Diversity Spotlight" feature, where you can filter for U.S. start-ups founded and led by LGBTQ+ individuals. Review Capital IQ Pro 's LGBTQ market map, which consists of companies that provide products or services to LGBTQ communities or... View Details
- 22 Dec 2016
- Op-Ed
The Small Business Administration is a Model for How to Drive Economic Growth
the government should not be in the business of helping some small businesses and not others. The editorial writers reinforced their view of SBA by pointing to President Obama’s proposed reorganization of federal economic agencies in... View Details
Keywords: by Karen Mills
- 01 Jan 2005
- News
Nancy M. Barry, MBA 1975
communities." Today, the WWB network provides financial services in more than forty countries in Africa, Asia, the Caribbean, Europe, Latin America, and the Middle East. At the same time, this global organization helps microfinance... View Details
- 01 Sep 2009
- News
How to Fix Wall Street
"I'm making this decision on principle, just to see how it feels." ©The New Yorker Collection 2003 Leo Cullum from Cartoonbank.com. All Rights Reserved. Another bubble is brewing. Only this time it is a regulation bubble. As agencies and... View Details
- 21 Aug 2007
- First Look
First Look: August 21, 2007
decisions confronting the founding management team of a new online financial services company. Prosper Marketplace is an internet-based market for individuals to borrow money from other individuals who wish to invest in such loans.... View Details
Keywords: Martha Lagace
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
The price tag is evolving. It wasn't long ago that potential buyers had only to contemplate a single figure on a price tag—Mattress $799. But increasingly consumers are being presented with "partitioned" prices. Look at your monthly cable bill, where you might see a... View Details
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
such as Amazon.com, drugstore.com, E*Trade, and Priceline.com, firms that unflinchingly invest millions of dollars in advertising and promotion each year to rapidly build traffic and revenues. The high-octane fuel that these super trains... View Details
Keywords: by Peter Jacobs
- June 2020
- Case
In-housing Digital Marketing at Sprint Corp.
By: David E. Bell, Rajiv Lal and Olivia Hull
In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions... View Details
Keywords: Advertising; Digital Marketing; Transformation; Talent and Talent Management; Marketing Strategy; Social Marketing; Web Services Industry; Web Services Industry; Web Services Industry; United States
Bell, David E., Rajiv Lal, and Olivia Hull. "In-housing Digital Marketing at Sprint Corp." Harvard Business School Case 520-026, June 2020.
- 20 Jan 2009
- Research & Ideas
Risky Business with Structured Finance
In the wake of the financial crisis, many once-esoteric investment terms have become a familiar part of our vocabulary. The role of structured finance securities such as collateralized debt obligations (CDOs), for example, and the part played by ratings View Details
- 01 Sep 2016
- News
Pricing Paradise
True Cost of the Iraq Conflict. “The mission of the National Park Service is to protect these resources in perpetuity, but that’s difficult to do when you don’t have a total economic value for that resource.” Previous attempts at... View Details
Keywords: Julia Hanna
- 21 Dec 2018
- News
Bridging the Gap
how business school used to take you straight out of college. Now, with programs like Two Plus Two, and the national trend that shows students are better prepared when they’ve had experience working in the world, in order to form the questions that then allow them to... View Details
- 07 Aug 2017
- Blog Post
A Summer Internship with the City of Boston
Kiernan Schmitt (MBA 2018) is a 2017 Social Enterprise Summer Fellow working with the City of Boston Department of Innovation and Technology this summer. Imagine if, when it came to delivering city services online, your local government... View Details
- 01 Mar 2007
- News
Letters to the Editor
very substantial product differentiation from their competition or, in the case of the “Truth” anti-tobacco campaign, no competition — just a villain that was an easy target. I don’t know if the agency pursued such clients as a conscious... View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
York Reena Russell, MBA 2003 Co-founder EnergyGridIQ enabling energy projects northwestern us HBS Association of Northern California Jacquelyn Kung, MBA 2006 COO ClearCare private-pay homecare services southeastern us HBS Club of Atlanta... View Details
- 05 Jun 2000
- What Do You Think?
What’s Happening to Our Patience?
meet product and service providers more than halfway on this issue? One respondent is convinced that "patience is a frontier of competition." If this is true, there may be a real competitive advantage awaiting the Internet-based... View Details
Keywords: by James Heskett
- 01 Mar 2004
- News
Ron Shaich’s Café Society
advertising last year, and yet we received Brandweek’s Marketer of the Year award. I’m proud of that. We put our efforts into fueling word of mouth rather than into television and print advertising. We think the best way to View Details
- 01 Jun 2018
- News
Disrupting India’s Dental Market
opening a hospital. “I didn’t want to get into real estate,” he says. “I wanted to get into a service business.” Perhaps even more appealingly, dentistry did not depend on referrals from other doctors, which turned Indian medicine into “a... View Details
Keywords: Sasha Issenberg
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
investments by sharing in the profits generated by broadcasting rights and advertising revenues. The founders initially placed a $100 million fundraising target on the fund, which will invest in young growth-stage companies. Causeway has... View Details