Publications

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March 2022 (Revised August 2022)
Case

Proximie: Using XR Technology to Create Borderless Operating Rooms

By: Ariel D. Stern and Alpana Thapar

In mid-January 2022, Nadine Hachach-Haram, founder and CEO of Proximie, was thinking about the company’s growth plans. Launched in 2016, Proximie was a platform that enabled clinicians, proctors, and medical device company personnel to be virtually present in operating... View Details

Keywords: Growth and Development Strategy; Technological Innovation; Partners and Partnerships; Strategic Planning; Health Care and Treatment; Analytics and Data Science; Digital Platforms; Health Industry; Lebanon; United Kingdom; United States

16 Jun 2020
Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

services or tiers of products that meet customers’ deaccession-based basic unmet needs. Walgreens allowed customers to purchase a number of products at their drive-through because of their fundamental utilitarian-based health and safety... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service

13 Jan 2003
Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

communications device or even a personal care product invokes deep thoughts and feelings about social bonding can be very helpful to R&D experts. In the case of a communications device, this suggests... View Details

Keywords: by Manda Mahoney

Teaching Interest

Managing Global Health: Applying Behavioral Economics to Create Impact (MBA)

Health, and development more broadly, is not something we give to people: it is something they produce themselves, interacting with supply-side and institutional factors. This course trains students to see through the lens of the end-user and to use the levers of... View Details

August 2022 (Revised January 2023)
Case

Icario Health: AI to Drive Health Engagement

By: David C. Edelman

Icario Health has built a market-leading artificial intelligence (AI) engine to help health insurers drive better health behaviors for their members, enabling the insurers to improve their Medicare performance. View Details

Keywords: Marketing; Health Care and Treatment; AI and Machine Learning; Health Industry; United States

16 Aug 2022
Op-Ed

Now Is the Time for Entrepreneurs to Play Offense

“Slow is smooth. Smooth is fast.” The best entrepreneurs are taking this slower moment to re-examine their key business processes and make sure that they’re running them more effectively and efficiently. Train your interviewers (Who has... View Details

Keywords: by Jeffrey Bussgang

22 May 2024
HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

algorithm triangulate what users care about. It chooses for you. It is constantly making and validating hypotheses about you. It is learning. “What they've been able to do is somehow break through this... View Details

Keywords: by Rachel Layne; Technology

15 Mar 2024
HBS Case

Let's Talk: Why It's Time to Stop Avoiding Taboo Topics at Work

about weight,” says Wing. Instead, Wing says, the company must decide whether to reduce benefits—hurting many subscribers who need the medication—or foot the bill. It would be better, Wing says, if employers could speak with their... View Details

Keywords: by Avery Forman

March 2022
Article

Where to Locate COVID-19 Mass Vaccination Facilities?

By: Dimitris Bertsimas, Vassilis Digalakis Jr, Alexander Jacquillat, Michael Lingzhi Li and Alessandro Previero

The outbreak of COVID-19 led to a record-breaking race to develop a vaccine. However, the limited vaccine capacity creates another massive challenge: how to distribute vaccines to mitigate the near-end impact of the pandemic? In the United States in particular, the new... View Details

Keywords: Vaccines; COVID-19; Health Care and Treatment; Health Pandemics; Performance Effectiveness; Analytics and Data Science; Mathematical Methods

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March 2015 (Revised November 2017)
Case

Bonitas

By: Regina E. Herzlinger and Natalie Kindred

Bonitas, a South African medical scheme (i.e., health insurer), must navigate highly restrictive regulations that make it difficult for Bonitas to innovate, grow, and compete with market leader Discovery as well as providers of alternative insurance products. Bonitas... View Details

Keywords: Health Insurance; Health Care; South Africa; Medical Scheme; Public Policy; Bonitas; Bonitas Medical Fund; National Health Insurance; Health; Health Care and Treatment; Insurance; Policy; Health Industry; Insurance Industry; South Africa; Johannesburg; Africa

18 Nov 2010
Research & Ideas

GM’s IPO: Back to the Future

requires careful structuring of the transaction, cautious pricing of the shares, and wide diversification of the pockets of demand by the underwriters. These elements explain the concurrent convertible preferred stock offering, the... View Details

Keywords: by Staff; Auto

October 2020 (Revised March 2022)
Supplement

The What Works Centre: Using Behavioral Science to Improve Social Worker Well-being (B)

By: Ashley V. Whillans and Shibeal O'Flaherty

This case describes the experiences of Michael Sanders—the Chief Executive of the What Works Center for Children’s Social Care—as he led the design and implementation of a program of research aimed at improving the social care system in the United Kingdom (UK) at the... View Details

Keywords: Non-cash Compensation; Behavioral Science; Employees; Well-being; Compensation and Benefits; United Kingdom

October 2020 (Revised March 2022)
Case

The What Works Centre: Using Behavioral Science to Improve Social Worker Well-being (A)

By: Ashley V. Whillans and Shibeal O'Flaherty

This case describes the experiences of Michael Sanders—the Chief Executive of the What Works Center for Children’s Social Care—as he led the design and implementation of a program of research aimed at improving the social care system in the United Kingdom (UK) at the... View Details

Keywords: Non-cash Compensation; Behavioral Science; Employees; Welfare; Compensation and Benefits; Well-being; United Kingdom

December 2018 (Revised May 2021)
Background Note

Making UK Energy Smarter

By: John R. Wells and Benjamin Weinstock

This case describes the history of the United Kingdom's domestic energy industry and the country's efforts to create a more competitive, greener, and distributed power sector. On July 24, 2017, the United Kingdom government and the industry regulator, the Office of Gas... View Details

07 Feb 2023
Research & Ideas

Supervisor of Sandwiches? More Companies Inflate Titles to Avoid Extra Pay

If it seems like everyone is a manager these days, you may be onto something. Not only is there a profusion of assistant managers, there are also now carpet shampoo and food cart managers, directors of first impressions, assistant bingo managers, and price scanning... View Details

Keywords: by Scott Van Voorhis

29 Oct 2008
Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

experiences, not heavy goods for the home. The economic boom of the 1990s fuelled consumption and democratized access to a wider than ever spectrum of goods transforming former luxuries into "must-have"... View Details

Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation

03 Jun 2009
Working Paper Summaries

It Is Okay for Artists to Make Money…No, Really, It’s Okay

Keywords: by Robert D. Austin & Lee Devin; Entertainment & Recreation

20 Nov 2000
Research & Ideas

Moving from Supply Chains to Supply Networks

about processing speed. We also have the capacity to store programs in memory without having to access data from the disc. EE: Does a clear-cut strategy exist for achieving... View Details

Keywords: by Staff

2011
Article

Group Size and Incentives to Contribute: A Natural Experiment at Chinese Wikipedia

By: Michael Zhang and Feng Zhu

In this paper, we examine the causal relationship between group size and incentives to contribute in the setting of Chinese Wikipedia, the Chinese language version of an online encyclopedia that relies entirely on voluntary contributions. The group at Chinese Wikipedia... View Details

Keywords: Rights; Motivation and Incentives; Internet and the Web; Valuation; Groups and Teams; Knowledge Sharing; Behavior; Satisfaction; Size; Government and Politics; Economics; Information Technology Industry; Hong Kong; Taiwan; Singapore