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      • June 1981
      • Article

      Sociological Versus Strategic Factors in Bargaining

      By: A. E. Roth, M. Malouf and J. K. Murnighan
      Keywords: Strategy; Society; Negotiation
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      Roth, A. E., M. Malouf, and J. K. Murnighan. "Sociological Versus Strategic Factors in Bargaining." Journal of Economic Behavior & Organization 2, no. 2 (June 1981): 153–177.
      • May 1981 (Revised December 1992)
      • Case

      Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly

      By: John A. Quelch
      The product manager for Vaseline Petroleum Jelly has to prepare the 1978 brand budget and determine expenditure levels for advertising, trade promotion, and consumer promotion. View Details
      Keywords: Advertising; Budgets and Budgeting; Product Marketing; Brands and Branding; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
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      Quelch, John A. "Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly." Harvard Business School Case 581-047, May 1981. (Revised December 1992.)
      • May – June 1981
      • Article

      Is Your Stock Worth Its Market Price?

      By: W. E. Fruhan Jr. and Thomas R. Piper
      Keywords: Stocks; Price; Value
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      Fruhan, W. E., Jr., and Thomas R. Piper. "Is Your Stock Worth Its Market Price?" Harvard Business Review 59, no. 3 (May–June 1981).
      • May 1981 (Revised May 1985)
      • Case

      MEM Co., Inc.

      By: John A. Quelch
      The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men's toiletries. He also must determine the best distribution channels and the size of the product's advertising budget. View Details
      Keywords: Advertising; Distribution Channels; Budgets and Budgeting; Product Development; Beauty and Cosmetics Industry
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      Quelch, John A. "MEM Co., Inc." Harvard Business School Case 581-154, May 1981. (Revised May 1985.)
      • May 1981 (Revised June 1994)
      • Case

      Stride Rite: Demand Forecasting Process (A)

      By: Arthur Schleifer Jr.
      Keywords: Demand and Consumers; Forecasting and Prediction; Apparel and Accessories Industry
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      Schleifer, Arthur, Jr. "Stride Rite: Demand Forecasting Process (A)." Harvard Business School Case 181-122, May 1981. (Revised June 1994.)
      • spring 1981
      • Article

      From Competitor to Consumer: The Changing Focus of Federal Regulation of Advertising, 1914-1938

      By: R. S. Tedlow
      Keywords: Competition; Change; Governing Rules, Regulations, and Reforms; Advertising
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      Tedlow, R. S. "From Competitor to Consumer: The Changing Focus of Federal Regulation of Advertising, 1914-1938." Business History Review 55, no. 1 (spring 1981).
      • April 1981 (Revised October 1982)
      • Supplement

      Note on Marketing Arithmetic and Related Marketing Terms, Answers to Exercises

      By: Benson P. Shapiro
      Supplements the note. View Details
      Keywords: Marketing
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      Shapiro, Benson P. "Note on Marketing Arithmetic and Related Marketing Terms, Answers to Exercises." Harvard Business School Supplement 581-143, April 1981. (Revised October 1982.)
      • March 1981 (Revised October 1984)
      • Case

      Corning Glass Works: Indonesia

      By: Michael Y. Yoshino
      Evaluates the market opportunities and risks by Corning and International Finance Corporation in Indonesia. View Details
      Keywords: Globalized Markets and Industries; Risk and Uncertainty; Opportunities; Financial Services Industry; Indonesia
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      Yoshino, Michael Y. "Corning Glass Works: Indonesia." Harvard Business School Case 381-119, March 1981. (Revised October 1984.)
      • 1981
      • Article

      A Consumer Based Approach for Establishing Priorities in Consumer Information Programs: Implications for Public Policy

      By: Rohit Deshpandé and S. Krishnan
      Although there exists substantial research on the style and format of consumer information programs, little attention has been devoted to the critical issue of whether consumers need new information at all. A conceptual approach to systematically assess this... View Details
      Keywords: Information; Consumer Behavior; Research
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      Deshpandé, Rohit, and S. Krishnan. "A Consumer Based Approach for Establishing Priorities in Consumer Information Programs: Implications for Public Policy." Advances in Consumer Research 8 (1981): 338–343.
      • 1981
      • Article

      Attributes Affecting the Use of Market Research in Decision Making: An Exploratory Study

      By: Rohit Deshpandé and S. Jeffries
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      Deshpandé, Rohit, and S. Jeffries. "Attributes Affecting the Use of Market Research in Decision Making: An Exploratory Study." AMA Educators' Proceedings (1981): 1–4.
      • 1982
      • Article

      Correlates of Deficient Consumer Environments: The Case of the Elderly

      By: Rohit Deshpandé and S. Krishnan
      Although much research attention has been given to the format of consumer information environments, there has been little study of the effects of consumer environments lacking in information. This paper describes an empirical study of elderly consumers functioning in... View Details
      Keywords: Consumer Behavior; Age; Information
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      Deshpandé, Rohit, and S. Krishnan. "Correlates of Deficient Consumer Environments: The Case of the Elderly." Advances in Consumer Research 9 (1982): 515–519.
      • December 1980 (Revised December 1984)
      • Case

      Hudepohl Brewing Co.

      By: Malcolm S. Salter
      Presents the problem of how an established regional brewer can survive the onslaught of national breweries, some of which are being cross-subsidized by diversified parent companies. Requires detailed analysis of what operations are profitable and unprofitable for... View Details
      Keywords: Business Subsidiaries; Profit; Management Analysis, Tools, and Techniques; Industry Growth; Private Ownership; Problems and Challenges; Competition; Diversification
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      Salter, Malcolm S. "Hudepohl Brewing Co." Harvard Business School Case 381-092, December 1980. (Revised December 1984.)
      • December 1980 (Revised July 1991)
      • Case

      Loctite Corp.: Industrial Products Group

      By: John A. Quelch
      A new product introduction strategy covering all elements of the marketing mix must be planned for equipment designed to dispense industrial adhesives. The equipment and adhesives are manufactured by the same company. View Details
      Keywords: Product Marketing; Manufacturing Industry; Industrial Products Industry
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      Quelch, John A. "Loctite Corp.: Industrial Products Group." Harvard Business School Case 581-066, December 1980. (Revised July 1991.)
      • December 1980 (Revised January 1992)
      • Case

      Savannah West

      By: William J. Poorvu and John H. Vogel Jr.
      Allison Porter, a loan officer for Chemical Bank, must decide whether to make a construction loan on a 216-unit apartment building to be built in Savannah, Georgia. In teaching this case, one begins by looking at the economics, marketing data, etc., of the proposed... View Details
      Keywords: Credit; Property; Financing and Loans; Banks and Banking; Housing; Risk Management; Valuation; Real Estate Industry; Banking Industry; Georgia (state, US)
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      Poorvu, William J., and John H. Vogel Jr. "Savannah West." Harvard Business School Case 381-081, December 1980. (Revised January 1992.)
      • September 1980 (Revised October 1983)
      • Supplement

      AT&T -- Long Lines Department National Account Selling (D)

      By: Thomas V. Bonoma and Benson P. Shapiro
      Keywords: Marketing; Telecommunications Industry
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      Bonoma, Thomas V., and Benson P. Shapiro. "AT&T -- Long Lines Department National Account Selling (D)." Harvard Business School Supplement 581-034, September 1980. (Revised October 1983.)
      • September 1980 (Revised July 1981)
      • Supplement

      AT&T -- Long Lines Department National Account Selling (B)

      By: Thomas V. Bonoma and Benson P. Shapiro
      Keywords: Marketing; Telecommunications Industry
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      Bonoma, Thomas V., and Benson P. Shapiro. "AT&T -- Long Lines Department National Account Selling (B)." Harvard Business School Supplement 581-032, September 1980. (Revised July 1981.)
      • September 1980 (Revised July 1981)
      • Supplement

      AT&T -- Long Lines Department National Account Selling (C)

      By: Thomas V. Bonoma and Benson P. Shapiro
      Keywords: Marketing; Telecommunications Industry
      Citation
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      Bonoma, Thomas V., and Benson P. Shapiro. "AT&T -- Long Lines Department National Account Selling (C)." Harvard Business School Supplement 581-033, September 1980. (Revised July 1981.)
      • Article

      Industry Structure and Competitive Strategy: Keys to Profitability

      By: M. E. Porter
      Keywords: Strategy; Competition; Profit; Industry Structures
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      Porter, M. E. "Industry Structure and Competitive Strategy: Keys to Profitability." Financial Analysts Journal (July–August 1980).
      • June 1980 (Revised November 2006)
      • Case

      Southwest Lumber Distributors

      By: David E. Bell
      Concerns a lumber wholesaler who has been asked to give a forward price commitment. The market price has been volatile and the type of wood is different from that traded on the futures market. The question is: What to do about customer's request? View Details
      Keywords: Customers; Markets; Price; Forest Products Industry
      Citation
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      Bell, David E. "Southwest Lumber Distributors." Harvard Business School Case 180-134, June 1980. (Revised November 2006.)
      • 1980
      • Chapter

      Negotiating and Implementing Mineral Agreements with Multinationals: Some Critical Tax Development Issues

      By: L. T. Wells Jr. and Malcolm Gillis
      Keywords: Agreements and Arrangements; Metals and Minerals; Mining; Multinational Firms and Management; Globalized Markets and Industries; Taxation; Mining Industry
      Citation
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      Wells, L. T., Jr., and Malcolm Gillis. "Negotiating and Implementing Mineral Agreements with Multinationals: Some Critical Tax Development Issues." In Tax and Investment Policies for Hard Minerals: Public and Multinational Enterprises in Indonesia, by Malcolm Gillis, Ralph Beals, Glenn Jenkins, L. T. Wells Jr., and Ulrich Peterson. MA: Ballinger Publishing Company, 1980.
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