Publications

February 1996
Teaching Note

Advertising Council Earth Share Campaign, The: Strategy, Execution, and Final Campaign TN

By: V. Kasturi Rangan

Keywords: Environmental Sustainability; Advertising Campaigns; Advertising Industry

September 1988
Case

Honeywell, Inc.: International Organization for Commercial Avionics (B)

By: Frank V. Cespedes

Keywords: Change Management; Marketing; Global Range; Aerospace Industry

Find at Harvard

May 2008
Supplement

Kenny Kahn at Muzak (B)

By: Linda A. Hill and Emily Stecker

Supplemental Material for 408-057 View Details

Keywords: Organizations; Geographic Location; Innovation and Invention; Employees; Management Teams; Brands and Branding; Organizational Change and Adaptation; Organizational Culture; Design; Music Industry

Find at Harvard

March 2006
Background Note

Influencing Customer Behavior in Service Operations

By: Frances X. Frei and Amy C. Edmondson

Explores ways in which service firms can influence the behavior of their customers. Drawing from research on employee motivation and applying it to customer motivation, the note describes two levels of managerial control: instrumental control, which shapes behavior... View Details

Keywords: Customers; Governance Controls; Consumer Behavior; Service Operations; Emotions; Motivation and Incentives; Power and Influence; Service Industry

05 Mar 2007
Research & Ideas

Risky Business? Protecting Foreign Investments

so that it would act in the national interest. Exporting began to be seen as a route to development, and foreign firms offered both the technology and access to markets that might make exports possible. Many state-owned firms—some of... View Details

Keywords: by Sean Silverthorne; Energy; Utilities

June 2024
Case

Tremblant Capital: Launching an Active ETF

By: Robin Greenwood, Luis M. Viceira and Robert Ialenti

The case highlights deliberations led by Brett Barakett, CEO and chief investment officer of Tremblant Capital, just months prior to launching an actively managed ETF, Tremblant Global (TOGA). However, his team continued to have reservations around the launch. On the... View Details

Keywords: Asset Management; Investment Funds; Product Launch; Risk and Uncertainty; Financial Services Industry

March 2016
Teaching Plan

Emaar: The Center of Tomorrow, Today

By: Sid Yog, Esel Cekin and Marc Homsy

Starting in 1997, Mohammad Alabbar, Chairman of Emaar, has been largely associated with Dubai's most renowned real estate projects: the world's tallest building, largest mall and biggest fountain show. Emaar's pioneering success attracted a large number of private... View Details

Keywords: Middle East; United Arab Emirates; Egypt; Dubai; Real Estate; Finance; Emaar; Public Real Estate Company; Market Entry and Exit; Competitive Strategy; Financial Condition; Entrepreneurship; Global Strategy; Real Estate Industry; Dubai

01 Mar 2023
News

The Latest Model

was booming: The price of bitcoin had surged to nearly $20,000; governments were beginning to recognize the cryptocurrency as legal tender; and industries from fintech to pharma were launching blockchain-related projects. (Though best... View Details

Keywords: Alexander Gelfand; blockchain; cryptocurrency; economic models; innovation; consulting; Management, Scientific, and Technical Consulting Services; Professional Services

01 Dec 2019
News

The Race Against Resistance

with the rise of antibiotic-resistant superbugs. “We are approaching a cliff,” says Anna Diaz Triola (MBA 2000), vice president of marketing at Summit Therapeutics in Cambridge, Massachusetts, which is part of a cohort of small pharma... View Details

Keywords: Lisa Scanlon Mogolov

01 Dec 2019
News

Capitalizing the Corner Shop

engineering consulting company, and his mother started four businesses, ranging from a video game store to a bakery—Kehinde was exposed early on to the pains of capital constraints. “I grew up seeing how difficult it is,” he says. Working in an emerging View Details

Keywords: Dan Morrell

01 Jun 2005
News

New Magazine Makes Its Mark

Phillips and Nelson: Book reviews are their business. Courtesy Allison Nelson and Jon Phillips Three years after launching Bookmarks magazine, a bimonthly guide to new books, Allison Nelson and Jon Phillips (both MBA ’95) are still refining their View Details

Keywords: Roger Thompson; Bookmarks; Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet)

January 2017 (Revised February 2018)
Case

Godiva Japan: Think Local, Scale Global

By: Rohit Deshpandé, Esel Cekin and Akiko Kanno

This case tracks Jerome Chouchan’s strategies and execution for a successful turnaround of Godiva Japan’s operations, which were experiencing a decline in sales when he became the managing director of the company in 2010. Through various initiatives and innovations,... View Details

23 Jan 2006
Research & Ideas

Financial Reporting Goes Global

to write about globalization, accounting standards and, in particular, Indian accounting standards? Gregory Miller: Globalization is the major issue in determining the future of financial reporting. As financial and product markets become... View Details

Keywords: by Cynthia Churchwell; Accounting; Financial Services

May 2005 (Revised February 2007)
Case

HNA Group: "A Miracle in Civil Aviation"

By: Cynthia A. Montgomery and Carole Winkler

Chen Feng and three others started Hainan Airlines in China during a historic transformation and privatization of the civil aviation industry. From a small loan from the local province in 1992, Chairman Chen built the company into a conglomerate that, by 2003, owned... View Details

Keywords: Growth Management; Air Transportation; Business Growth and Maturation; Competitive Advantage; Emerging Markets; Business Startups; Air Transportation Industry; China

February 2001 (Revised April 2001)
Case

Merrill Lynch: Integrated Choice (Abridged)

By: F. Warren McFarlan and James Weber

Merrill Lynch, a full-service brokerage firm with $1.5 trillion in client assets, is under attack from both discount and electronic brokerage firms. It responds with Integrated Choice, a suite of products designed to capture clients, from the do-it-yourself investor... View Details

Keywords: Investment Banking; Marketing Strategy; Distribution Channels; Organizational Change and Adaptation; Risk and Uncertainty; Financial Services Industry