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(20,967)
- Faculty Publications (7,847)
- April 1982 (Revised June 1993)
- Case
Hart Schaffner & Marx: The Market for Separately Ticketed Suits
Calls for a decision on whether Hart Schaffner & Marx, the nation's leading manufacturer of high quality, branded suits, should expand its product line by marketing suits that are separately ticketed (i.e., the coat, vest, and slacks are sold from individual hangers... View Details
- March 1982 (Revised August 1985)
- Background Note
Marketing Planning, Programming, and Budgeting
- March 1982 (Revised September 1985)
- Case
Sealed Air Corporation
By: Robert J. Dolan
Market leadership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products which are less effective than Sealed Air's but similar in appearance and cheaper.... View Details
- February 1982 (Revised August 1987)
- Case
Hoover: Multinational Product Planning
By: Robert D. Buzzell and Benson P. Shapiro
- February 1982 (Revised August 1984)
- Case
Jordan Marsh Co.: Merchandising Men's Tailored Clothing
- February 1982 (Revised June 1990)
- Case
Massey-Ferguson Ltd.—1980
By: Carliss Y. Baldwin and Scott P. Mason
Massey Ferguson began fiscal year 1981 in default on $2.5 billion of outstanding debt. The company's future depends on the ability of lenders, the governments of Canada and Ontario, and management, to agree on a refinancing plan. The case reviews Massey's performance... View Details
- December 1981 (Revised September 1986)
- Background Note
Research Methods in Marketing: Survey Research
By: Robert J. Dolan
Presents basic issues in survey research, covering both measurement and sampling error. The intention is to consider each element of the survey process: problem statement, questionnaire design, sampling, and data analysis. View Details
- December 1981 (Revised July 1991)
- Case
Ocean Drilling, Inc.
By: Thomas R. Piper
Management must choose between two mutually exclusive bids to build two drilling rigs. Both bids involve attractive export credit financing denominated in foreign currencies. View Details
- 1981
- Chapter
Consumer Satisfaction and Dissatisfaction in the Elderly Market
By: S. Ash, J. Quelch and D. Gardiner
- 1981
- Chapter
Explanation and Social Interaction: Some Dialogues on Dialogue
By: R. F. Kidd and T. M. Amabile
- September 1981 (Revised August 1987)
- Case
CIBA-GEIGY Agricultural Division
By: Benson P. Shapiro and Roy H. Schoeman
In 1979 Leo Bontempo, marketing vice president of Ciba-Geigy Agricultural Division was deciding whether to purchase an $840,000 program for TeleSession. This was a marketing service designed to accelerate the adoption of new products among large innovative growers by... View Details
- 01 Aug 1981
- Conference Presentation
The Development and Transmission of New Workplace Structures: Organizational and Market Characteristics of Innovating Corporations
By: R. M. Kanter
- July 1981 (Revised October 1992)
- Case
Chipman-Union, Inc.: Odor-Eaters Socks
By: John A. Quelch
The company is considering whether or not to introduce a branded line of men's athletic socks. Considers a preliminary marketing program, including supermarket and drug store distribution. View Details
- July 1981 (Revised June 1987)
- Case
Hartmann Luggage Co.: Price Promotion Policy
By: John A. Quelch
The president and the marketing vice president are reviewing past Hartmann price promotions in order to decide whether to run one or more promotions in 1981-82. View Details
- Article
Nonstore Marketing: Fast Track or Slow?
By: John A. Quelch and Hirotaka Takeuchi
Keywords: Marketing