Publications

Web

The Art of American Advertising: 1865 - 1910

“Posting” Brand Name Management A Marketing Revolution “Advertising is a distinct art, as much so as the art of coal mining or of engine building,” noted copywriter and author Nathaniel C. Fowler wrote in... View Details

May 2022 (Revised April 2024)
Case

Third Point in 2020: Growth Is Where the Value Is?

By: Robin Greenwood, James Williams and Denise Han

In early May 2020, Daniel Loeb’s team at Third Point was evaluating a potential growth opportunity in the Walt Disney Company and whether investor activism might play a role. Battered by the effects of COVID-19, the company’s stock had initially tumbled to $86 and then... View Details

Keywords: Growth; Equity; Disney; Value; COVID-19 Pandemic; Economics; Strategy; Growth and Development; Investment Return; Opportunities; Business and Stakeholder Relations; North America

25 Jun 2014
Lessons from the Classroom

FIELD Trip: Conquering the Gap Between Knowing and Doing

third adopt a modified form of the recommendations. However, global partner surveys report that 99 percent of FIELD partners want to work with FIELD again. The reason: Their local management teams enjoy the collaborative process of... View Details

Keywords: by Michael Blanding; Education

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

the chain best positioned to create a process that benefits all. In this excerpt, Rangan discusses the promise of channel stewardship. (Look for an HBS Working Knowledge interview with Rangan next month.)Senior managers of most of the... View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

February 2021 (Revised July 2022)
Case

Sarah Breedlove: Changing the World

By: Robert Simons and Max Saffer

This case describes the rise of Sarah Breedlove, who later called herself Madam C.J. Walker, from the cotton fields of Louisiana to the head of a successful, nationwide beauty company providing opportunity and hair care products to Black women. The case describes how... View Details

Keywords: Brands; African-american Entrepreneurs; Entrepreneurship; Values and Beliefs; Personal Characteristics; Success; Work-Life Balance; Business Startups; Brands and Branding; Marketing; Personal Development and Career; Beauty and Cosmetics Industry; United States

17 Nov 2003
Research & Ideas

Lessons from a Nasty Trade Dispute

reshaping the international business environment. Finally, managers need to think creatively and analytically about different kinds of government support, both direct and indirect. Although many of us assume... View Details

Keywords: by Cynthia Churchwell

23 Feb 2016
First Look

February 23, 2016

cut to raise the minimum wage at his company to $70,000 annually. In the wake of a national discussion of wage equality, he was met with cheers and jeers. The company hoped that the unorthodox move would,... View Details

Keywords: Sean Silverthorne

11 Mar 2024
Blog Post

A Day in the Life: Ben Hsieh

active debate on whether companies have primary responsibility to their shareholders (as in the U.S.) or a multi-faceted responsibility to employees, customers, the broader community (as written into the law... View Details

12 Apr 2004
Research & Ideas

What Great American Leaders Teach Us

business encyclopedias, and other sources. In many cases, these individuals were cited for the advances that they made in American business—opening new markets, creating new industries, instituting modern View Details

Keywords: by Sean Silverthorne

November 2009
Case

The HLB Turnaround

By: Lynda M. Applegate, Bhaskar Chakravorti and Laura Winig

Ford Pearson has recently taken over as CEO of HLB, a Chicago-based product design and development firm (and once one of the largest in the business), to help turn it around after a series of crises that had seriously threatened its survival. Pearson has personally... View Details

Keywords: Business Organization; Business or Company Management; Private Equity; Restructuring; Product Design; Corporate Finance

11 Jul 2016
Blog Post

Career Resources to Consider Before You Arrive at HBS

As you consider embarking on an MBA Program at HBS or elsewhere, it is important to become familiar with the resources that will be beneficial to a successful job search. Even before you get access to the plethora of resources available... View Details

19 Nov 2021
Blog Post

Alumni Spotlight: Career Advice from Alums Working in Climate

corporations and governments alike need to focus on. Consequently, the career opportunities for MBAs are now unlimited- you can shape sustainability strategy at traditional companies and banks, drive products and operations at startups... View Details

December 2010 (Revised March 2013)
Case

Asian Agri and the Future of Palm Oil

By: David E. Bell and Natalie Kindred

For Asian Agri and other Indonesian palm oil producers, the future promised rising demand from fast-growing Asian populations, but also intensifying criticism from environmental groups. With the highest yield and lowest production cost of any edible oil, palm oil... View Details

Keywords: Plant-Based Agribusiness; Social Marketing; Corporate Social Responsibility and Impact; Business Strategy; Supply Chain Management; Natural Environment; Marketing Strategy; Environmental Sustainability; Agriculture and Agribusiness Industry; Indonesia; Malaysia