Publications

14 Feb 2023
Research & Ideas

When a Vacation Isn’t Enough, a Sabbatical Can Recharge Your Life—and Your Career

people access to finance, live up to their potential, and help their families,” he says. DiDonna spent years living out of a suitcase while jetting around the world to talk to bankers and meet inspiring... View Details

Keywords: by Michael Blanding

February 2025
Teaching Note

Barbie: Reviving a Cultural Icon at Mattel

By: Elie Ofek and Sarah Mehta

Brand Management; Culture and Marketing; Marketing Strategy; Entertainment Marketing; Intellectual Property; Consumer Preferences; Societal Marketing; Brand Purpose; Diversity and Inclusion; Driving Growth; Turnaround Strategies; Toy Industry View Details

22 Dec 2014
Video

Fereshteh Zeineddin

December 2017 (Revised January 2018)
Case

NatureSweet

By: Jose Alvarez, Forest Reinhardt and Natalie Kindred

This case describes the business model and workplace philosophy of NatureSweet, a privately owned, vertically integrated greenhouse grower and marketer of fresh tomatoes with sales across the United States and $329 million in 2016 revenues. CEO Bryant Ambelang treated... View Details

April 2018
Case

Happy UAE

By: Joshua Schwartzstein, Brian J. Hall, Tiffany Y. Chang, Karim Sameh and Alpana Thapar

This case centers on the United Arab Emirates' (UAE) national goal of raising the happiness of its residents and visitors through ambitious government initiatives. They combined this bold national goal with an accountability structure (incentive plan) built on Key... View Details

Keywords: Happiness; Welfare; Governance; Motivation and Incentives; United Arab Emirates

Teaching

Overview

By: John T. Gourville

John studies consumer behavior, broadly defined. He specializes in pricing, product assortment, the marketing of innovation, and new product adoption. View Details

October 1997 (Revised March 1998)
Case

Daewoo's Globalization: Uz-Daewoo Auto Project

By: John A. Quelch

The top management at Daewoo is reviewing its close relationship with the Uzbekistan government, focusing especially on the performance of Uz-Daewoo Auto, a strategic alliance to manufacture and market passenger cars. View Details

Keywords: Globalized Economies and Regions; Alliances; Developing Countries and Economies; Manufacturing Industry; Auto Industry; Uzbekistan; South Korea

26 Mar 2020
News

Record Jobless Claims with Porcelli

October 2006 (Revised August 2007)
Case

RKS Guitars

By: Elie Ofek, Thomas J. Steenburgh, Michael I. Norton and Kerry Herman

RKS has designed a revolutionary electric guitar and needs to decide how to best market their innovation. The iconic status of existing electric guitars, and the lack of any recent radical innovations in the category, pose challenges in securing consumer adoption. If... View Details

Keywords: Innovation and Invention; Marketing Strategy; Product Launch; Consumer Behavior; Product Design; Adoption

05 Dec 2023
Research & Ideas

Are Virtual Tours Still Worth It in Real Estate? Evidence from 75,000 Home Sales

can mean listings linger on the market longer, the authors note. “Maybe it doesn’t really get you to say, ‘Oh, now I really like that house,’ but it’s going to help you to be like, ‘Oh, I don’t like this one, so I won’t bother to go View Details

Keywords: by Rachel Layne; Real Estate

14 Feb 2017
News

The Value of a Facebook Fan: Does “Liking” Influence Consumer Behavior?

29 Apr 2014
News

Donald Sterling’s alleged racist remarks threaten Clippers’ bottom line

15 Feb 2022
Video

Johnson - Healthcare & Technology

February 2021 (Revised March 2022)
Case

Marvin: A Personalized Telehealth Approach to Mental Health

By: Regina E. Herzlinger, Eshani Sharma, Andrew Nguyen, Thomas Arsenault, Carin-Isabel Knoop and Julia Kelley

More than one third of Americans were said to suffer some type of behavioral health ailment at some point in their lifetime, with many people requiring chronic therapy or intervention. Despite significant clinical needs, access to reliable treatment has been difficult... View Details

Keywords: Mental Health; Applications; Startup Management; Telehealth; Health Care Entrepreneurship; Health ＆ Wellness; Health Care; Health Care and Treatment; Customization and Personalization; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Applications and Software

06 Apr 2009
Research & Ideas

Cheers to the American Consumer

problem-solving entrepreneurs and successful entrepreneurs such as Bill Gates and Michael Dell become well-respected role models for younger people. Marketing, a distinctly American expertise, has of course... View Details

Keywords: by John Quelch

03 Aug 2010
News

Analysis: Rare diseases lure Sanofi, other big drugmakers

2011
Teaching Note

China Merchants Bank in Transition (TN)

By: F. Warren McFarlan, Guoqing Chen and Ziqian Zhao

This case depicts China Merchants Bank's second strategic transformation. In the 90's, China Merchants Bank creatively introduced an all-in-one-card and an all-in-one-net based on IT systems and network, enabling itself to expand nationwide. By successfully entering... View Details

Keywords: Commercial Banks; Credit Cards; Strategy; Transformations; China; Banking; Information Technology; Banking Industry; China

28 May 2014
News

Building Histories of Emerging Economies One Interview at a Time

April 2001
Case

Technology Legend in China, A

Describes the sources of Legend's surge to dominance of the Chinese computer market and the subsequent split of distribution and manufacturing into Digital China and Legend Computing. View Details

Keywords: Organizational Change and Adaptation; Production; Distribution; Competitive Strategy; Computer Industry; China