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12 PM – 1 PM EDT, 30 Sep 2014
Webinars: Trending@HBS

Building a Global Brand: Why You Aren't Buying Venezuelan Chocolate

Building a Global Brand: Why you arent buying Venezuelan chocolate The next wave of global challengers will be firms from emergent market countries like Brazil, China, and India. Who are these companies and what are the barriers they are trying to overcome? View Details

August 2013 (Revised November 2015)
Case

Prudential Financial - General Motors Pension Risk Transfer: Back to the Future?

By: Luis M. Viceira and Emily A. Chien

In November 2012, Prudential Financial and General Motors closed on a $25.1B pension risk transfer (PRT) transaction, the largest of its kind to date by an order of magnitude both in the U.S. market and globally. In exchange for an in-kind transfer of $25.1B in... View Details

Keywords: Risk Management; Asset Management; Insurance; Retirement; Financial Services Industry; Insurance Industry

September 2017 (Revised March 2023)
Case

Careem: Raising a Unicorn

By: Shikhar Ghosh and Alpana Thapar

This case follows two ex-McKinsey consultants, Magnus Olsson and Mudassir Sheikha, who in search of their true purpose decide to found Careem, a Dubai-based ride-hailing service. Following its launch in July 2012, Careem experiences rapid growth of 30% per month in the... View Details

Keywords: Entrepreneurship; Business Startups; Information Technology; Organizational Culture; Decision Making; Growth Management; Organizational Change and Adaptation; Transportation Industry; Technology Industry; Middle East; North Africa; United Arab Emirates

October 2022
Exercise

Shanty Real Estate: Updated Confidential Information for iBuyer

By: Michael Luca, Jesse M. Shapiro and Nathan Sun

Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough.... View Details

Keywords: Algorithm; Decision Choices and Conditions; Measurement and Metrics; Market Timing; Decision Making

June 2019
Case

The Shale Revolution: America's Energy Independence?

By: Richard H.K. Vietor and Howaida Kamel

The shale revolution has upended oil and gas markets for nearly a decade and has positioned the U.S. to become a net energy exporter by 2020. Technological improvements pushed productivity forward which has had positive overall positive affects for the U.S. economy.... View Details

Keywords: Shale Oil; Shale Gas; LNG; Energy Policy; Drilling Technology; Energy; Trade; Economics; Macroeconomics; Policy; Energy Industry; Manufacturing Industry; United States; Middle East

May–June 2025
Article

Why Should Organizational Scholars Study Migration?

By: Exequiel Hernandez, Prithwiraj Choudhury, Elena Kulchina, Dan Wang, J. Miles Shaver, Mary Zellmer-Bruhn and Tarun Khanna

Migration is one of the most significant forces shaping economies and societies, yet it remains largely understudied in organizational research. At the same time, scholars in other fields with long traditions of studying migration tend to overlook the essential role of... View Details

Keywords: Research; Immigration; Organizations

January 2002 (Revised September 2002)
Case

Corporate Renewal in America

By: Bruce R. Scott and Thomas S. Mondschean

Discusses various macroeconomic, regulatory, technological, and financial forces that led to increased corporate restructuring in the United States beginning in the mid-1980s. The U.S. financial system is often viewed as the most developed in the world and a model for... View Details

Keywords: Performance Evaluation; Corporate Governance; Macroeconomics; Economic Systems; Restructuring; Markets; Private Sector; Corporate Finance; Germany; Japan; United States

July 2024
Supplement

Fail Safe Testing, Inc. (A)

By: Richard S. Ruback and Royce Yudkoff

Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
Abstract: Fail Safe Testing, Inc., founded in 1988, was the leading provider of fire hose pressure testing, ground ladder and pump... View Details

Keywords: Customers; Acquisition; Business Plan; Marketing Strategy

February 2000 (Revised April 2001)
Case

CNET 2000

By: Thomas R. Eisenmann and Pauline M Fischer

CNET's managers explain the strategic analysis that led to their decision to increase their annual marketing budget from $1 million to $100 million. CNET is an online information intermediary that helps consumers make purchase decisions about PC hardware and software,... View Details

Keywords: Entrepreneurship; Corporate Strategy; Budgets and Budgeting; Financial Strategy; Decisions; Growth and Development; Customer Focus and Relationships; Business Divisions; Marketing Strategy; Distribution Channels; Consumer Behavior; Online Technology; Information Technology Industry

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November 2000 (Revised December 2001)
Case

iSteelAsia (A)

By: Rosabeth M. Kanter and Pamela A. Yatsko

The chairman of a Hong Kong-based steel distributor starts an online Asian steel trading portal and contemplates different paths to profitability and growth. Barriers include industrial culture, weakened markets in the spring of 2000, and vulnerability to takeover by... View Details

Keywords: Commercialization; Distribution Channels; Business Growth and Maturation; Horizontal Integration; Transformation; Corporate Strategy; Business Strategy; Mergers and Acquisitions; Steel Industry; Hong Kong

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November 2001 (Revised March 2011)
Case

Corona Beer

By: Rohit Deshpande, Gustavo Herrero and Kirsten O'Neil Massaro

In early June 1997, the CEO and vice chairman of Grupo Modelo were reviewing the performance of Corona beer in the U.S. market. Despite a much higher sales volume growth rate, Corona still trailed Heineken, the #1 imported beer brand in the U.S. market. Could Corona... View Details

Keywords: Brands and Branding; Marketing Strategy; Sales; Competitive Strategy; Food and Beverage Industry; Mexico; United States

October 1984
Case

NIKE (A1)

Presents a specific marketing policy decision on the servicing of large, important chain store customers versus giving priority to small specialty running equipment stores. View Details

Keywords: Decisions; Marketing Strategy; Distribution Channels; Apparel and Accessories Industry; Apparel and Accessories Industry

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February 2012 (Revised December 2013)
Case

Saks Incorporated

By: Carliss Baldwin and Stefon Burns

Saks Fifth Avenue, a luxury department store chain, has been hard hit by the 2008 financial crisis and stock market crash. Speculation about impending bankruptcy is rampant in the press. The CEO, Stephen Sadove, must decide how to respond. View Details

Keywords: Retail; Fashion; Insolvency and Bankruptcy; Financial Crisis; Fashion Industry; Retail Industry; United States

15 May 2024
Research & Ideas

A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better

for marketers is to make such interventions short, memorable, and motivational—as when Metro Trains in Melbourne, Victoria, successfully launched a viral ad campaign on railway safety called “Dumb ways to... View Details

Keywords: by Rachel Layne; Transportation; Auto

October 1981 (Revised June 1985)
Case

Vicks Health Care Division: Project Scorpio (B1)

To be handed out during class discussion of the (B) case. Reveals that Vicks developed a second name and advertising positioning. Presents results of copy testing, and further test market results. Students have to choose between the two names and positionings, as well... View Details

Keywords: Product Positioning; Health Care and Treatment; Product Launch; Health Industry

December 2008 (Revised June 2009)
Case

Ad Classification at Right Media

By: Benjamin Edelman

Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details

Keywords: Digital Marketing; Governing Rules, Regulations, and Reforms; Policy; Market Participation; Standards; Internet and the Web

22 Feb 2012
Working Paper Summaries

The Dynamic Effects of Bundling as a Product Strategy

Keywords: by Timothy Derdenger & Vineet Kumar; Video Game

2019
Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 9 Organizing to Rationalize

By: Carliss Y. Baldwin

The purpose of this chapter is to explain what the technologies of flow production with stochastic bottlenecks require and reward in organizations. I argue that organizations successfully implementing these technologies are likely to have unified governance and... View Details

Keywords: Information Technology; Organizational Design; Management Teams; Business History

July 8, 2013
Column

Greening Is Not Enough: 4 Steps to Corporate Leadership on Climate Change

By: Michael W. Toffel and Auden Schendler

Environmental sustainability usually means greening operations and products, but that's not nearly enough to stop climate change. Corporate leadership on climate change also requires urging action by governments, trade associations, and suppliers — and marketing these... View Details

Keywords: Leadership; Climate Change; Environmental Sustainability

20 Aug 2020
Blog Post

“Business as Usual, In a Different Way” – Creating an Impactful Remote Internship at Actis

For Nikki Mason, Rachael Henley, and their team at Actis, it was never a matter of if they should continue their Global Summer Associate Programme in 2020, but how they would do it well. The Actis Internship Program Actis is a global... View Details

Keywords: Venture Capital / Private Equity; Other Financial Services

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