Business To Business Marketing - Publications - Faculty & Research

June 1995
Case

Northern Telecom and Tong Guang Electronics (A1): Getting to Know Each Other

By: Rosabeth M. Kanter and Pamela A. Yatsko

In its second year of operation, the joint venture between Northern Telecom (Nortel) of Canada and Tong Guang Electronics of China to manufacture telecommunications equipment in China has hit a crisis. The Chinese partner has asked Northern Telecom to replace its... View Details

Keywords: Mobile and Wireless Technology; Joint Ventures; Change Management; Organizational Culture; Crisis Management; Financial Crisis; Job Cuts and Outsourcing; Leadership; Telecommunications Industry; Manufacturing Industry; Canada; China

Citation

Find at Harvard

17 Jun 2009
Working Paper Summaries

Innovation Communication in Multicultural Networks: Deficits in Inter-cultural Capability and Affect-based Trust as Barriers to New Idea Sharing in Inter-Cultural Relationships

Keywords: by Roy Y.J. Chua & Michael W. Morris

27 Jul 2012
News

How to Be Effective in the Global Economy and the Boardroom: CFOs Offer Lessons Learned on the Journey

September 2004
Article

Rethinking Mergers and Acquisitions: How to Involve R&D in Company Growth

By: Arthur A. Daemmrich

Keywords: Mergers and Acquisitions; Research and Development; Growth and Development; Business Ventures

Citation

10 Feb 2003
Research & Ideas

Commodity Busters: Be a Price Maker, Not a Price Taker

with beating Microsoft. His battle was futile. He left the company as Novell began a long downward slide. The fighter pilot mentality of several U.S. airlines led to a price war in which billions of dollars were lost. Even in small... View Details

Keywords: by Benson P. Shapiro

18 Jul 2024
Research & Ideas

New Hires Lose Psychological Safety After Year One. How to Fix It.

welcome. In fact, new hires often enter fresh roles feeling optimistic and confident their organizations are eager to hear from them, but over time, employees increasingly feel less “psychologically safe” to... View Details

Keywords: by Michael Blanding; Health

17 Jun 2019
Blog Post

Why I Would Have Applied to the MS/MBA Biotechnology: Life Sciences Program

and drug development. These qualities straddle the science and business fields – for example, to instill a science-focused culture within an organization, or to craft a drug... View Details

July 2017 (Revised November 2017)
Case

Propel

By: Mitchell Weiss and Sarah McAra

In 2014, Jimmy Chen, a former product manager at Facebook, founded the start-up Propel to build software for low-income Americans. After conducting in-depth behavioral research, Chen and his small team in New York City began to develop technology to address the... View Details

Citation

Educators

Purchase

March 2015
Teaching Note

McKinsey & Co.—Protecting its Reputation (A) and (B)

By: Jay Lorsch and Emily McTague

McKinsey & Co—Protecting its Reputation (A&B) is a field case written from the perspective of the Firm's Managing Director Dominic Barton. The two cases describe the actions McKinsey & Co took to protect the firm's reputation after the Rajat Gupta matter.
The... View Details

Keywords: Consulting Firms; Leadership & Corporate Accountability; Leadership And Change Management; Leadership And Managing People; Leading A Global Business; Corporate Culture; Professional Service Firms; Professional Service Firm; Leadership; Corporate Accountability; Corporate Governance; Organizational Culture; Organizational Change and Adaptation; Consulting Industry; United States

Citation

Purchase

09 Jan 2019
Research & Ideas

The UK Needs a Bold Strategy Around Competition to Survive Brexit

reason that the UK has been able to attract top Japanese and German company investment is that it is both a relatively efficient place to do business and one with access View Details

Keywords: by Michael Blanding

01 Sep 2020
News

How to Launch a New Biosciences Product: Start Small or Dive in?

24 Apr 2014
News

Creating a mathematical method to understand consumer behavior in a digital world

homophily—the “birds-of-a-feather” tendencies of like-minded people? Only by understanding the relative impacts of these factors can companies develop effective marketing strategies. Studying the adoption of a mobile app in Japan, Gupta... View Details

23 Apr 2014
News

Timing plus smart ideas are the keys to being an entrepreneur

Victoria Ransom (MBA 2008) launched Wildfire Interactive, now a Google company, to connect companies and customers through social media. (Published April 2014) View Details

January–February 1998
Article

Beyond Strategic Planning to Organization Learning: Lifeblood of the Individualized Corporation

By: C. A. Bartlett and S. Ghoshal

Keywords: Strategy; Planning; Learning; Organizations; Business Ventures

Citation

Find at Harvard

10 Oct 2022
News

How Do I Transition from a Corporate Leadership Role to Entrepreneurship?

11 Jan 2017
Research & Ideas

The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes

Storie-Johnson “Today, we tend to view color as an ingredient,” says Ai Hisano, the Harvard-Newcomen Fellow in Business History at Harvard Business School. Hisano is author of... View Details

Keywords: by Carmen Nobel

05 Feb 2024
News

What it Takes to Lead a Successful Turnaround in Health Care

February 2000 (Revised April 2004)
Case

Butler Capital Partners and Autodistribution: Putting Private Equity to Work in France

Describes a proposed buyout transaction of Autodistribution, an entrepreneurial firm that is the leading car-parts distributor in France. The deal became feasible because of a failed takeover battle for Autodistribution's parent company. Private equity investor Butler... View Details

Keywords: Private Equity; Leveraged Buyouts; Valuation; Executive Compensation; Entrepreneurship; Distribution Industry; Auto Industry; France

Citation

Educators

Purchase