Publications

May 2004
Article

Brands as Beacons: A New Source of Loyalty to Multiproduct Firms

By: Bharat Anand and Ron Shachar

Keywords: Brands and Branding; Customer Satisfaction; Product; Business Ventures

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01 Jun 2002
News

Up to the Challenge: Ken Baumgartner - Sticking with It

Photography by Robert Schoen As a boy growing up in Flin Flon, a small mining town four hundred miles north of Winnipeg, Manitoba, Ken Baumgartner did what many Canadian boys do to pass the long winters: He played hockey. But unlike many... View Details

Keywords: Amy Burton; hockey; education; family; career paths; personal priorities; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Mining

2018
Article

Cracking the Organizational Challenge of Pursuing Joint Social and Financial Goals: Social Enterprise as a Laboratory to Understand Hybrid Organizing

By: Julie Battilana

While in recent decades the social and business sectors have evolved on fairly separate tracks, today companies are increasingly expected to generate social value in addition to profit. As a result, they also increasingly face the distinct challenge of pursuing social... View Details

Keywords: Hybrid Organizations; Hybrid Organizing; Multiple Goals; Social Enterprise; Goals and Objectives; Organizational Design; Organizational Culture

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03 Sep 2024
Research & Ideas

Is It Even Possible to Dam the Flow of Misleading Content Online?

simply not a good way to counter information that creates false beliefs,” says Scott Duke Kominers, the Sarofim-Rock Professor of Business Administration at Harvard Business... View Details

Keywords: by Jay Fitzgerald; Information Technology; Technology

14 Jan 2022
Interview

Why We Need to Think of the Office as a Tool, with Very Specific Uses, Interview with Adi Ignatius

By: Tsedal Neeley and Adi Ignatius

HBR professor Tsedal Neeley has focused for years on a pair of essential business imperatives: how to go global, and how to become truly digital. More recently she has established herself as an expert in the nitty gritty aspects of the new workplace – how to hire and... View Details

Keywords: Technology Adoption; Buildings and Facilities; Organizational Change and Adaptation

11 Jan 2000
Research & Ideas

Calling All Managers: How to Build a Better Call Center

of an organization," they continue. "How well a business is able to manage and implement the service delivery process has a direct effect on retention of existing clients, and can have a... View Details

Keywords: by Martha Lagace; Service; Financial Services

27 Jul 2012
News

How to Be Effective in the Global Economy and the Boardroom: CFOs Offer Lessons Learned on the Journey

September 2015 (Revised June 2017)
Case

Futbol Club Barcelona

By: Anita Elberse

In June 2015, FC Barcelona president Josep Bartomeu sees his team lift the UEFA Champions League trophy, completing an impressive trophy haul in the 2014-2015 season. Unique for a club of its caliber, five of the starting eleven are products of FC Barcelona's youth... View Details

Keywords: Superstar; Talent; Talent Development And Retention; Talent Management; Marketing; Strategy; General Management; Nonprofit; Marketing Strategy; Talent and Talent Management; Entertainment; Media; Competitive Advantage; Sports; Sports Industry; Entertainment and Recreation Industry; Barcelona

August 2008 (Revised September 2009)
Case

Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS

By: Tarun Khanna, Sonali R. Bloom and David E. Bloom

This case explores the role that MTV, with its heavy diet of music and general youth-oriented media content, plays in spreading public-service messaging to contain the scourge of HIV/AIDS worldwide. There is a focus especially on its efforts in several emerging... View Details

Keywords: For-Profit Firms; Developing Countries and Economies; Multinational Firms and Management; Health Care and Treatment; Emerging Markets; Corporate Social Responsibility and Impact; Corporate Strategy; Health Industry; Africa

10 Oct 2005
Research & Ideas

Corporate Responsibility and the Environment: What is the Right Thing To Do?

School. We asked Vietor to discuss some of the findings in this e-mail interview. Manda Salls: What inspired you and your colleagues to write this book? Richard Vietor: Rob had some financial support for... View Details

Keywords: by Manda Salls

spring 1999
Article

The Corporate Venture Champion: A Resource-based Approach to Role and Process

By: M. M. Hart, P. G. Greene and C. G. Brush

Keywords: Business Ventures

12 PM – 1 PM EST, 29 Nov 2018
Webinars: Career

The Shiny Penny: How to Maximize the M&A Value of your Company

Angel investor Steve Kirschner explains how to maximize the M&A valuation of your company heading into a private sale.

View Details

04 Aug 2021
Research & Ideas

Worried About the Great Resignation? Be a Good Company to Come From

firms and created its own incubator. This includes a monthly competition where employees can submit business proposals and the winner receives funding and other company resources. The company also hosts an annual competition View Details

Keywords: by Sandra J. Sucher and Shalene Gupta

June 2013 (Revised January 2024)
Case

Governance and Sustainability at Nike (A)

By: Lynn S. Paine, Nien-hê Hsieh and Lara Adamsons

Two members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social... View Details

Keywords: Nike; Hannah Jones; Mark Parker; Phil Knight; Philip Knight; Eric Sprunk; Jill Ker Conway; Phyllis Wise; Don Blair; Sustainable Business And Innovation; SB＆I; Flyknit; DyeCoo; Footwear; Athletic Footwear; Apparel; Athletic Apparel; Sustainability; Greenpeace; Detox Campaign; Dirty Laundry; Water; Water Use; Water Pollution; Water Resources; Corporate Responsibility Committee; Judgment; Board Of Directors; Board Committees; Environmental And Social Sustainability; Footwear Industry; Decision Choices and Conditions; Decisions; Ethics; Fairness; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Governance; Corporate Accountability; Corporate Governance; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Goals and Objectives; Management Practices and Processes; Corporate Social Responsibility and Impact; Performance; Alignment; Supply Chain; Organizational Change and Adaptation; Judgments; Apparel and Accessories Industry; Asia; China; United States; Oregon; Portland

25 Apr 2014
News

MBAs go down the road less traveled to work with entrepreneurs

Amaris Singer (MBA 2014) believes American business is at a crossroads: "The future of America lies in the hands of those who think big, act boldly, and work together to create jobs and hope in our... View Details

17 Jun 2019
Blog Post

Why I Would Have Applied to the MS/MBA Biotechnology: Life Sciences Program

and drug development. These qualities straddle the science and business fields – for example, to instill a science-focused culture within an organization, or to craft a drug... View Details

June 1995
Case

Northern Telecom and Tong Guang Electronics (A1): Getting to Know Each Other

By: Rosabeth M. Kanter and Pamela A. Yatsko

In its second year of operation, the joint venture between Northern Telecom (Nortel) of Canada and Tong Guang Electronics of China to manufacture telecommunications equipment in China has hit a crisis. The Chinese partner has asked Northern Telecom to replace its... View Details

Keywords: Mobile and Wireless Technology; Joint Ventures; Change Management; Organizational Culture; Crisis Management; Financial Crisis; Job Cuts and Outsourcing; Leadership; Telecommunications Industry; Manufacturing Industry; Canada; China