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January 2015 (Revised October 2018)
Case

Nasty Gals Do It Better

By: David Collis, Diane Chang, Matthew Shaffer and Ashley Hartman

In 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers—typically the slightly edgy 18–24 year old.... View Details

Keywords: Business Growth; Brand Management; Online Retail; Clothing; Apparel; Expansion; Growth and Development Strategy; Brands and Branding; Management; Marketing Strategy; Strategic Planning; Social Media; E-commerce; Digital Marketing; Retail Industry; Retail Industry; United States

October 2005
Case

Kinko's

Over the decades, Kinko's had forged a deep emotional bond with consumers by easing their anxiety and helping them solve pressing document processing problems. By 2003, however, consumer research revealed that a confusing retail experience had eroded some of this good... View Details

Keywords: Marketing Strategy; Customer Satisfaction; Service Industry

01 Mar 2013
News

Can't Knock the Hustle

POSEUR: A "living statue" mysteriously materialized A guerrilla-marketing campaign designed to promote a book about rapper and entertainment mogul Jay-Z became the subject of a recent EC case by HBS professor Anita Elberse. The centerpiece of the Jay-Z View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

05 Apr 2016
First Look

April 5, 2016

politicians in the years after its publication. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50916 Creativity Under Fire: The Effects of Competition on Creative Production By: Gross, Daniel P. Abstract—Though fundamental to innovation and... View Details

Keywords: Sean Silverthlorne

October 1989 (Revised December 1989)
Case

Deregulation of the Australian Wheat Board: A Commodity System in Flux

By: Ray A. Goldberg

Keywords: Governing Rules, Regulations, and Reforms; Business and Government Relations; Goods and Commodities; Markets; Agriculture and Agribusiness Industry; Australia

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January 2011
Supplement

Interview with John Smith, CEO, BBC Worldwide

By: John A. Quelch

In an interview conducted by Professor John Quelch, Harvard Business School, October, 2007, BBC Worldwide CEO, John Smith, discusses formation of BBC Worldwide's Global Strategy Plans. View Details

Keywords: Brands and Branding; Global Strategy; Media and Broadcasting Industry

January 1996 (Revised January 1996)
Teaching Note

Colonial Broadcasting Co. TN

By: Arthur Schleifer Jr. and George Wu

Teaching Note for (9-894-011). View Details

Keywords: Contracts; Advertising; Television Entertainment; Entertainment and Recreation Industry; United States

11 Dec 2007
First Look

First Look: December 11, 2007

Working PapersThe Seer of Wellesley Hills: Roger Babson and the Babson Statistical Organization Author:Walter A. Friedman Abstract Roger Babson was a pioneer of the business-forecasting industry in the United States in the early... View Details

Keywords: Martha Lagace

April 1999 (Revised September 2000)
Case

Interep National Radio Sales, Inc.

By: Benson P. Shapiro, Stephen X. Doyle and Wade Myers

Interep must mobilize sales information technology, organizational structures, and sales management processes to protect and enhance its strong position as a radio advertising sales firm. Opportunities and risks are high in this complex, rapidly changing sales agency... View Details

Keywords: Management Practices and Processes; Sales; Strategy; Information Technology; Advertising; Risk and Uncertainty; Opportunities; Fluctuation; Media and Broadcasting Industry; Media and Broadcasting Industry; New York (state, US)

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April 2011 (Revised January 2015)
Case

The Eleganzia Group

By: Elie Ofek, Elena Corsi, Bharat Sajnani, Sorina Casian-Botez and Francesco Tronci

Eleganzia Group management faces tough decisions heading into the summer of 2010. With tourism on the decline due to the global economic recession, General Manager Giannuzzi must decide how to set prices at the Forte Village Resort, the Group's most well-known... View Details

Keywords: Pricing; Pricing Strategy; Customer Management; Branding; Customer Relationship Management; Price; Luxury; Business Strategy; Brands and Branding; Accommodations Industry; Accommodations Industry; Italy

August 1998
Teaching Note

Hewlett-Packard Co.: European Remarketing Operation TN

By: Das Narayandas

Keywords: Marketing; Computer Industry; Europe

28 Jun 2016
First Look

June 28, 2016

resource endowment explanation. The paper argues that the ecotourism industry was a co-creation of the public, private, and tertiary sectors. While the role of the government and conservation NGOs is acknowledged in the existing... View Details

Keywords: Sean Silverthorne

01 Sep 2015
News

The Business of Love

thinking,” Kang said to laughter. “It’s another online dating site.” But VC firms have shown a great deal of interest—almost $150 million worth since early 2010—in the revitalized online dating sector, which market research company... View Details

Keywords: April White

14 Jun 2004
Research & Ideas

The Big Money for Big Projects

U.K., have adopted a hybrid approach known as the Private Finance Initiative (PFI), also known as "public-private partnerships" (PPP). Under this approach, private firms build and operate the infrastructure while the host government bears many of the residual... View Details

Keywords: by Ann Cullen; Financial Services

01 Mar 2017
News

Alumni and Faculty Books for March 2017

Alumni Books Out of the Desert: My Journey from Nomadic Bedouin to the Heart of Global Oil by Ali Al-Naimi (AMP 82, 1979) (Penguin UK) Until May 7, 2016, Ali Al-Naimi was the Saudi oil minister (and an OPEC kingpin), a position he held for 20 years. As global oil’s... View Details

01 Dec 1999
News

Covering the Issues

Bulletin coverage of technology centered on areas such as aviation, energy, and automation. A 1928 article on radio, for example, noted that "with the exception of aviation, no other industry has so swiftly passed from the stage of... View Details

Keywords: Susan Young, Deborah Blagg, and Garry Emmons

February 2022 (Revised October 2022)
Case

P.T. Barnum: Changing the World

By: Robert Simons and Shirley Sun

This case describes the life of P.T. Barnum, widely considered to the be the father of modern advertising and marketing. Barnum showed his genius for business early, selling lottery tickets and confections from his father’s store. He went on to found a famous museum of... View Details

Keywords: Entertainment; Entrepreneurship; Personal Characteristics; Marketing; Success; Values and Beliefs; Mission and Purpose; Entertainment and Recreation Industry; United States; Europe

April 1995
Teaching Note

Freemark Abbey Winery TN

By: David E. Bell

Teaching Note for (9-181-027). View Details

Keywords: Decision Choices and Conditions; Consumer Behavior; Value; Risk and Uncertainty; Plant-Based Agribusiness; Agriculture and Agribusiness Industry