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  • March 2023 (Revised May 2025)
  • Case

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader
Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Switzerland; Germany; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, and Sascha Mader. "On (A)." Harvard Business School Case 723-430, March 2023. (Revised May 2025.)
  • 27 May 2015
  • News

A Playbook for Making America More Entrepreneurial

  • 11 Mar 2024
  • Blog Post

ClimateCAP and the Bonus of Climate Educator Collaboration

insight to my role leading the Business and Environment Initiative at HBS. We’re a group labeled as “Educators” at the Summit – center directors, initiative leaders, faculty – who are there not only to learn from our students and the... View Details
  • Web

Future Positive - Managing the Future of Work

uncertainty due to many forces of change as they attempt to prepare the workforce of the future. To navigate the headwinds, employers must be more discerning in their strategic choices. As they fight the... View Details
  • 01 Jun 1996
  • News

HBS Alumni Association Board of Directors: President's Report

conferences!), the local alumni business network has succeeded in attracting business leaders and experts who are right in the thick of the issues at hand; and, as one might... View Details
Keywords: Cathy Connett
  • 22 Feb 2016
  • Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

As Harvard Business School professor Laura Phillips Sawyer sifted through historical documents to trace the history of competition policy in the United States, an interesting figure emerged: Edna Gleason,... View Details
Keywords: by Dina Gerdeman; Retail; Health; Legal Services
  • June 2012
  • Article

Reality versus Propaganda in the Formation of Beliefs about Privatization

By: Rafael Di Tella, Sebastian Galiani and Ernesto Schargrodsky
Argentina privatized most public utilities during the 1990s but re-nationalized the main water company in 2006. We study beliefs about the benefits of the privatization of water services amongst low- and middle-income groups immediately after the 2006 nationalization.... View Details
Keywords: Privatization; Business and Community Relations; Household; Government and Politics; Business and Government Relations; Public Ownership; Utilities Industry; Argentina
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Di Tella, Rafael, Sebastian Galiani, and Ernesto Schargrodsky. "Reality versus Propaganda in the Formation of Beliefs about Privatization." Journal of Public Economics 96, nos. 5-6 (June 2012): 553–567.
  • 01 Feb 1997
  • News

HBS Alumni Association Board of Directors: President's Report

programs feature outstanding HBS faculty teaching the latest in business strategy and management - I encourage all of you to participate. For a listing of upcoming programs and... View Details
  • 21 Feb 2023

HBS Information Session at University of Illinois Urbana-Champaign

Do you know where an MBA can take you? Open your mind to the breadth of career opportunities available in business and feel the flexibility of the MBA degree. Come learn more... View Details
  • 30 Nov 2018

HBS Information Session at the University of Iowa

Join us to learn more about Harvard Business School and the 2+2 admissions process to the MBA at HBS. The event will include a presentation about our college programs and an opportunity to ask questions with a member View Details
  • 11 Oct 2018

HBS Information Session at the University of Michigan

Join us to learn more about Harvard Business School and the 2+2 admissions process to the MBA at HBS. The event will include a presentation about our college programs and an opportunity to ask questions with a member View Details
  • 28 Feb 2018

HBS Information Session at the University of Cincinnati

Join us to learn more about Harvard Business School and the 2+2 admissions process to the MBA at HBS. The event will include a presentation about our college programs and an opportunity to ask questions with a member View Details
  • 07 Nov 2017

HBS Information Session at the University of Michigan

Join us to learn more about Harvard Business School and the 2+2 admissions process to the MBA at HBS. The event will include a presentation about our college programs and an opportunity to ask questions with a member View Details
  • 01 Nov 2017

HBS Information Session at the University of Kansas

Join us to learn more about Harvard Business School and the 2+2 admissions process to the MBA at HBS. The event will include a presentation about our college programs and an opportunity to ask questions with a member View Details
  • 01 Feb 1999
  • News

Q&A: Camille Tang Yeh of the Asia-Pacific Research Office

include whether high-performance Asian companies can provide a business model for success in the region, the role of accounting infrastructure in transitional economies, restructuring diversified View Details
Keywords: Educational Support Services; Educational Services
  • 31 Jul 2019
  • News

Skydeck Live: The Rise of the FOMO Sapiens

scrolling through Instagram and that, "Oh, must be nice to be in Havana right now," or all these sorts of things. But talk about its applications to business decisions, to being an investor. How does that... View Details
  • 20 Sep 2024
  • Video

Meroë Morse at Polaroid: Fostering a Culture of Business, Science, Art, and Innovation

  • 29 Aug 2013
  • News

A Tale Of Two Netflix: Has The Streaming Giant Bounced Back After Qwikster?

  • 14 Dec 2015
  • News

Another Year Has Passed, but the List of Massive Global Problems Has Stayed the Same

  • Web

Speeding Up the Trade: Clippers and Steamships - A Chronicle of the China Trade

of the China Trade Introduction Doing Business with China Augustine Heard & Co. The Canton Trade Commodities & Currencies Treaty Ports & Compradors Clippers & Steamships Exploring Trade Links Chinese... View Details
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