Publications

2005
Chapter

The Entrepreneurial M-Form: A Case Study of Strategic Integration in a Global Media Company

By: Thomas R. Eisenmann and Joseph L. Bower

Keywords: Corporate Entrepreneurship; Integration; Globalized Firms and Management; Media; Media and Broadcasting Industry

2003
Working Paper

Internet Companies' Growth Strategies: Determinants of Investment Intensity and Long Term Performance

By: Thomas R. Eisenmann

Keywords: Internet and the Web; Growth and Development Strategy

09 Sep 2008
First Look

First Look: September 9, 2008

Customer Management Strategy in Business Markets Harvard Business School Note 503-060 Describes in detail customer management strategies in... View Details

Keywords: Sean Silverthorne

February 2024 (Revised July 2024)
Case

Taffi: Entrepreneurship in Saudi Arabia

By: Paul A. Gompers and Fares Khrais

Taffi was a tech-enabled fashion styling startup founded by Shahad Geoffrey in Saudi Arabia in 2020. Within three years of operating, Geoffrey had pivoted the business multiple times. In 2023, Geoffrey was attempting the business’s most ambitious pivot yet, shifting... View Details

Keywords: Business Startups; Disruption; Entrepreneurship; Venture Capital; Investment; Growth and Development Strategy; Business Strategy; AI and Machine Learning; Fashion Industry; Technology Industry; Saudi Arabia; Arabian Peninsula

April 2010
Teaching Note

New Balance Athletic Shoe, Inc. (TN)

By: Robert S. Huckman

Teaching Note for [606094]. View Details

Keywords: Mergers and Acquisitions; Production; Strategy; Performance Improvement; Brands and Branding; Networks; Management; Consolidation; Competition; Opportunities; Apparel and Accessories Industry

Article

How Direct-to-Consumer Brands Can Continue to Grow

By: V. Kasturi Rangan, Daniel Corsten, Matt Higgins and Leonard A. Schlesinger

Direct-to-consumer (DTC) brands such as Allbirds, Casper, Peloton, and Warby Parker have creatively found a weakness in the marketing citadel of incumbent brands. By using data gleaned from daily interactions with customers, these brands have been able to adapt how... View Details

Keywords: Direct-to-consumer; Customer Journey; Business Model; Customer Relationship Management; Growth and Development Strategy

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November 1995
Teaching Note

Rattling SABRE: New Ways to Compete on Information TN

By: Lynda M. Applegate

Teaching Note for Harvard Business Review article (90307). View Details

Keywords: Information Technology; Management Analysis, Tools, and Techniques; Competitive Advantage; Technological Innovation

June 2010
Teaching Note

Cincinnati Children's Hospital Medical Center (TN)

By: Anita L. Tucker

Teaching Note for 609109. View Details

Keywords: Quality; Performance Improvement; Management Practices and Processes; Strategy; Business Units; Science; Health Industry

September 2001 (Revised October 2001)
Case

Priceline.com v. Microsoft (A)

Describes Priceline's patent of its "reverse auction" pricing mechanism, its discussions with Microsoft regarding Microsoft's license of the patent for its Expedia service, Microsoft's subsequent use of the technology without a license, and Priceline's decision whether... View Details

Keywords: Entrepreneurship; Technological Innovation; Patents; Rights; Business or Company Management; Strategy; Software; Information Technology Industry

August 2000
Case

AMVESCAP in 1999

By: Stephen P. Bradley and Kathleen E. E Danoher

Deals with the problems faced by a major mutual fund company as it attempts to respond to the threats and opportunities posed by the explosion of the Internet and the changing landscape of retail financial services. View Details

Keywords: Trends; Investment Funds; Management Analysis, Tools, and Techniques; Problems and Challenges; Alignment; Internet; Financial Services Industry

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January 2025
Article

Overcoming Barriers to Employee Ownership: Insights From Small and Medium-Sized Businesses

By: John Guzek and Ashley Whillans

This research investigates the limited adoption of employee stock ownership plans (ESOPs) among small-to-medium sized businesses (SMBs) in the U.S. Through interviews with 30 SMB owners across various industries, we identify the key barriers to ESOP adoption as lack of... View Details

Keywords: Profit Sharing; Employee Ownership; Management Practices and Processes; Compensation and Benefits; Small Business; Adoption; Employees

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February 2010
Supplement

Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery

This Excel worksheet contains sample problems, prebuilt Excel models to run market sizing and market share analyses, and charts and graphs which help visualize the results. It is designed to accompany Marketing Analysis Tookit: Market Size and Market Share Analysis.... View Details

Keywords: Mathematical Methods; Marketing Strategy; Decisions; Strategic Planning; Market Participation; Sales; Forecasting and Prediction; Management Analysis, Tools, and Techniques

November 2004
Case

Innocent Drinks

By: William A. Sahlman and Dan Heath

The three founders of a London-based, start-up smoothie company must decide between three growth options: expansion of the existing product line into Europe, extension of the brand into other product categories, or continued organic growth within the United Kingdom. View Details

Keywords: Growth Management; Expansion; Business Growth and Maturation; Industry Growth; Corporate Entrepreneurship; Corporate Finance; Brands and Branding; Food and Beverage Industry; United Kingdom; Europe

October 2008 (Revised March 2010)
Case

PlanetTran

By: Lauren H. Cohen and Christopher J. Malloy

PlanetTran is an environmentally-friendly car service that utilizes a fleet of hybrid cars in providing livery service to corporations and individuals. The founder, Seth Riney, is evaluating outside funding options in order to expand the company, and has met several... View Details

Keywords: Business Growth and Maturation; Venture Capital; Investment; Management Analysis, Tools, and Techniques; Expansion; Value