Publications

March 2007 (Revised April 2007)
Case

Fujifilm: A Second Foundation

Fujifilm was the second largest manufacturer of photographic film in the world when digital imaging began to substitute for its core business. In contrast to some photography incumbents, such as Polaroid, Fuji had a relatively successful transition to digital imaging.... View Details

Keywords: Growth and Development Strategy; Transition; Mission and Purpose; Globalized Markets and Industries; Opportunities; Electronics Industry; Technology Industry

13 Oct 2006
Working Paper Summaries

Pricing Liquidity: The Quantity Structure of Immediacy Prices

Keywords: by George C. Chacko, Jakub W. Jurek & Erik Stafford

May 2014
Article

Right Up the Middle: How Israeli Firms Go Global

By: Jonathan Friedrich, Amit Noam and Elie Ofek

The article considers international business enterprises based in Israel and how they successfully expanded from their origins as small businesses. A common technique of those companies in which they focused on market entry in other countries whose markets were too... View Details

Keywords: Globalized Firms and Management; Israel

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Research Summary

When Does IT Foster Markets, When Does it Foster Hierarchies?

The 'Electronic Markets Hypothesis' is, at present, essentially taken for granted. It holds that greater use of IT leads to greater use of market mechanisms for coordinating activity, basically because of IT's ability to reduce the costs of coordination.

The... View Details

Caroline M. Elkins

Caroline Elkins is the Thomas Henry Carroll/Ford Foundation Professor of Business Administration in the Business, Government and International Economy unit at HBS. She is also Professor of History and of African and African American Studies at Harvard University, an... View Details

2010
Working Paper

Does Diversification Create Value in the Presence of External Financing Constraints? Evidence from the 2007-2009 Financial Crisis

We show that the value of corporate diversification increased during the 2007-2009 financial crisis. Diversification gave firms both financing and investment advantages. First, conglomerates became significantly more leveraged relative to comparable focused firms.... View Details

Keywords: Diversification; Financial Crisis; Resource Allocation; Investment; Financing and Loans; Business Conglomerates; Capital Markets

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24 Oct 2018
Video

Susana Balbo CEM Full Interview (Private Link)

15 May 2024
Research & Ideas

A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better

for marketers is to make such interventions short, memorable, and motivational—as when Metro Trains in Melbourne, Victoria, successfully launched a viral ad campaign on railway safety called “Dumb ways to... View Details

Keywords: by Rachel Layne; Transportation; Auto

January 1974 (Revised January 1987)
Case

Gillette Safety Razor Division: Blank Cassette Project

Gillette is trying to decide whether to enter the fast-growing blank recording cassette business. The vice president of new business development is charged with developing a marketing plan to be used as the basis for a go/no go decision. In part, the issue is whether... View Details

Keywords: Organizational Change and Adaptation; Marketing Strategy; Market Entry and Exit; Consumer Products Industry

2008
Working Paper

'Fair Marriages:' An Impossibility

By: Bettina-Elisabeth Klaus

For the classical marriage model (introduced in Gale and Shapley, 1962) efficiency and envy-freeness are not always compatible, i.e., fair matchings do not always exist. However, for many allocation of indivisible goods models (see Velez, 2008, and references therein),... View Details

Keywords: Marketplace Matching; Fairness

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26 Mar 2020
News

Record Jobless Claims with Porcelli

February 2024
Teaching Note

Fusion Industry Association: Igniting the Future of Clean Energy

By: Kyle Myers, Joshua Lev Krieger, Walter Frick and Jim Matheson

Teaching Note for HBS Case No. 624-064. This Teaching Note explores the Fusion Industry Association's efforts to advance commercial fusion energy, highlighting challenges in innovation, regulation, market structure, and financing within the emerging technology sector... View Details

Keywords: Financing and Loans; Governing Rules, Regulations, and Reforms; Technological Innovation; Industry Growth; Energy Industry

10 Oct 2018
Video

Pedro Tarak CEM Full Interview

February 1995
Case

Promus Companies, The: Harrah's Casinos

By: Stephen P. Bradley and Takia Mahmood

Provides an overview of the U.S. gambling industry and the rapid expansion of gambling beyond Nevada and New Jersey since 1988. Focuses on Harrah's, a traditional top-tier casino company, which was the first to aggressively expand into emerging gaming markets and that... View Details

Keywords: Emerging Markets; Competitive Advantage; Corporate Strategy; Expansion; Las Vegas; New Jersey

March 1999 (Revised December 2001)
Background Note

Analyzing Consumer Perceptions

By: Robert J. Dolan

Describes the perceptual mapping techniques in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making. View Details

Keywords: Industry Structures; Marketing Strategy; Consumer Behavior

September 2024 (Revised January 2025)
Exercise

Building an AI First Snack Company: A Hands-on Generative AI Exercise

By: Iavor I. Bojinov

Although the term 'Generative AI' (GenAI) is widely recognized, its practical application in daily workflows has yet to be understood. This exercise introduces students to GenAI tools, demonstrating how they can be seamlessly integrated into professional work practices... View Details

Keywords: AI and Machine Learning; Technology Adoption; Marketing Strategy; Product Launch; Brands and Branding

April 2013
Case

Sterling Household Products Company

By: William E. Fruhan and Craig Stephenson

Sterling Household Products manufactures and markets a broad line of consumer goods from laundry soap and cosmetics to cleaning, disinfecting, and sanitizing products. The company has many highly regarded brand names and consistently reports impressive sales and... View Details

August 1998 (Revised October 1998)
Case

Disney's "The Lion King" (B): The Synergy Group

By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis

In the late 1980s, Disney CEO Michael Eisner introduced a synergy group to the company's organizational structure. The synergy group was responsible for keeping all of Disney's divisions informed and updated on company projects and marketing strategies. View Details

Keywords: Entertainment; Creativity; Value; Organizational Structure; Entertainment and Recreation Industry