Publications
Publications
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(118,337)
- Faculty Publications (742)
- June 1983 (Revised April 1991)
- Case
Dominion Engineering Works
Dominion Engineering Works faces important strategic decisions about whether to continue its focused strategy of selling newsprint machines to the Canadian paper industry or whether recent changes in industry conditions and the emergence of three global competitors... View Details
- December 1982 (Revised September 2015)
- Case
Halloran Metals
By: Roy Shapiro
Two competitors in the Northeast steel service center industry have made very different choices with regards to logistics and operating strategy. One distributes from a large central location; the other operates seven widely scattered warehouses. Students can diagnose... View Details
- October 1982 (Revised May 1992)
- Case
Johnson & Johnson: The Tylenol Tragedy
In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior,... View Details
- September 1982 (Revised August 1985)
- Case
Owens-Corning Fiberglas Corp.: Commercial Roofing Division (A)
By: Michael E. Porter and John R. Wells
- June 1982 (Revised May 1995)
- Case
Ellis Manufacturing Co.
By: Roy D. Shapiro
Ellis finds itself in a weakening competitive position largely due to the lack of rationalization in its plants. Driven by a strong traditionally decentralized sales organization, Ellis finds that all plants want control over all product lines. As a result, overall... View Details
- April 1982 (Revised June 1993)
- Case
Hart Schaffner & Marx: The Market for Separately Ticketed Suits
Calls for a decision on whether Hart Schaffner & Marx, the nation's leading manufacturer of high quality, branded suits, should expand its product line by marketing suits that are separately ticketed (i.e., the coat, vest, and slacks are sold from individual hangers... View Details
- April 1979 (Revised October 1983)
- Case
U.S. Securities Industry in 1979
- April 1979 (Revised July 1985)
- Case
Receiving Tube Industry in 1967-78
- April 1979 (Revised June 1988)
- Case
Receiving Tube Industry in 1966
- February 1979 (Revised July 1985)
- Case
Fiber-Optics Industry (A): Products, Technology, and Markets--1978
- April 1978 (Revised October 1994)
- Case
Cumberland Metal Industries (A): Model Year 1978 Negotiations with Beta Motors
Provides the background on Cumberland Metal Industries' entry into the automotive components market as a supplier of emission control equipment parts. Cumberland Metal must decide what bid to quote on Beta Motor's 1978 model year business. The company previously had a... View Details
- January 1978 (Revised February 1983)
- Case
Polaroid-Kodak (B1)
Describes additional events in battle between Polaroid and Kodak outlined in Polaroid-Kodak. Includes the competitive actions taken by the companies such as the introduction of customer rebates and bonus plans with dealers. Details the new products of each company and... View Details
- February 1977 (Revised May 1980)
- Case
Hospital Affiliates International, Inc. (A)
- Teaching Interest
MBA Elective Curriculum-- Competing Through Business Models
The words “business model” are inescapable in our daily fare of business news. These two ubiquitous words seemed to effortlessly rise up to prominence during the dot-com boom of the late 1990s. When businesspeople, journalists, academics, and other... View Details
- Teaching Interest
MBA Required Curriculum-- Strategy Course
The objective of this course is to help students develop the skills for formulating strategy. It provides an understanding of:
- A firm's operative environment and how to sustain competitive advantage.
- How to generate superior value for customers... View Details
- Teaching Interest
Overview
By: Benjamin C. Esty
I created and teach a course called Strategies for Value Creation (SVC). It is designed to be a capstone course in the Elective Curriculum (EC or second year of the MBA program) that integrates and further develops concepts developed in several Required Curriculum (RC... View Details
- Teaching Interest
Overview
Professor Casadesus-Masanell teaches the MBA Required Curriculum Strategy Course, as well as an MBA Elective Curriculum course called, "Competing Through Business Models." View Details