tactics - Publications - Faculty & Research

10 Jun 2002
Research & Ideas

Disruption: The Art of Framing

within the organization warn of the impending change (and somebody nearly always does), their warnings are usually ignored. One tactic for forcing the organization to pay attention is to label the innovation as a threat to the company's... View Details

Keywords: by Clark Gilbert & Joseph L. Bower

Web

Online Personal Branding Course | HBS Online

a refreshing way to learn.” Bernardo Castro Student & Entrepreneur Queen Mary University of London Break through the noise of a crowded creator economy and successfully grow and sustain your brand. The course provided tangible and View Details

January 2021 (Revised March 2021)
Case

Juno (A): Leveraging Student Power

By: Joshua Schwartzstein, Kathleen L. McGinn and Amy Klopfenstein

In March 2020, Chris Abkarians and Nikhil Agarwal were in the midst of preparing the annual auction for their student loan assistance startup, Juno. Both current MBA students at Harvard Business School, the duo founded Juno in 2018 to leverage student bargaining power... View Details

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27 Feb 2018
First Look

First Look at New Research and Ideas, February 27, 2018

funding for their startups when responding to prevention-focused questions with promotion-focused answers. As we offer evidence regarding tactics that can be employed to diminish the gender disadvantage in funding outcomes, this study has... View Details

Keywords: Sean Silverthorne

22 Jul 2002
Research & Ideas

How Business Strategy Tamed the “Invisible Hand”

strategic and tactical planning. Many argued that the Army, Navy, Marines, and Air Force would be more efficient if they were unified into a single organization. As the debate raged, Philip Selznick, a sociologist, noted that the Navy... View Details

Keywords: by Pankaj Ghemawat

01 Jun 2020
News

Effective Communication in the Age of Zoom

dating apps now, maybe five or 10 dates a week. So you really have to be good at making a first impression and standing out. And that's the same in job interviews or pitching your company to investors. You have to really know how to make a great first impression. And... View Details

Keywords: Zoom

30 Sep 2014
First Look

First Look: September 30

involved marketing tactic (Experiment 4). Further experiments explore boundary conditions and suggest that the benefit of cost transparency weakens as firms increase price relative to costs and when markups are made salient (Experiments... View Details

Keywords: Sean Silverthorne

26 Feb 2019
Blog Post

Forget Cash. Here Are Better Ways to Motivate Employees

is often enough for employees to feel like their contributions are valued and will motivate them to try harder. To be most effective, the praise should be specific, highlighting the worker’s unique contributions. It’s a tactic that’s... View Details

Keywords: All Industries

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Leadership Execution and Action Planning (LEAP) - Course Catalog

the alignment of tactics required to drive performance across a range of business activities. Case Students will develop implementation approaches for existing business problems in each module. The course will illustrate how difficult... View Details

01 Mar 2004
News

New Horizons for Iraq

To reach, and return from, Iraq requires several mid-air refuelings. We use classic strike tactics to blind the enemy. Loaded with six thousand pounds of bombs, we take out their radar, communications, command headquarters, and missile... View Details

Keywords: Garry Emmons; James E. Aisner; Julia Hanna; National Security and International Affairs; Government

26 Jul 2006
Research & Ideas

The Strategic Way to Go to Market

about. Even if the existing channel were an opportunistic selection, over a period of time it is entirely possible to hone one's channels to keep up with industry changes. Q: You devote a fair amount of space in the book to considering the impact of the Internet on... View Details

Keywords: by Sean Silverthorne

03 Jun 2008
First Look

First Look: June 3, 2008

vulnerable are economic interventions to capture by politicians, how are captured resources used, and how costly are the resulting distortions? This paper answers these questions in the context of the credit market in India. Integrating theories of political budget... View Details

Keywords: Martha Lagace

01 Sep 2015
News

The Business of Love

part of the Match Group that also owns Match.com. The app uses geolocation—a tactic popularized by the all-male dating app Grindr, which launched in 2009—to present potential dates who are nearby. And, most influentially, Tinder... View Details

Keywords: April White

01 Aug 2005
Research & Ideas

How to Choose the Best Deal

presents special strategic and tactical challenges. (See the sidebar "Linked Negotiations" for descriptions of three categories of such talks.) This article focuses on "birds in the bush"—situations in which, like Jim,... View Details

Keywords: by Michael Wheeler

Web

Crafting Your Life: The First 10 Years Post MBA - Course Catalog

inevitably face after graduating from HBS. Throughout the course, you will define what a life well-lived means to you, and discover and implement tactics and practices to enable you to live consistently with what matters most to you. In... View Details

01 Oct 2000
News

The Entrepreneurial Venture

Today's frenzied world of dot-com mania might have been hard to predict 25 years ago, but the Class of 1975 has always had an eye for opportunity. For its time, the class had a sizable number of military officers familiar with strategic View Details

26 Feb 2019
First Look

New Research and Ideas, February 26, 2019

organizational mechanisms can help: guardrails that protect the weaker of the two goals, dynamic decision-making that treats high-level goals as sacrosanct but tactical decisions as provisional, and leaders dedicated to “both/and”... View Details

Keywords: Dina Gerdeman

20 Feb 2006
HBS Case

Oprah: A Case Study Comes Alive

[Harpo Productions] has a sense of that.—Nancy Koehn "For example, no one starts a meeting at Harpo without stating, 'Here is my intention.' It operates this way at high levels in the company as well as on day-to-day tactical... View Details

Keywords: by Martha Lagace; Media & Broadcasting; Consumer Products; Entertainment & Recreation

01 Dec 2017
News

Alumni and Faculty Books for December 2017

We studied his writings and those of many others who have analyzed these episodes. This has provided this book with valuable answers to several questions: How did he do these deals? What strategies and tactics worked and what failed? Why... View Details

15 Aug 2019
Blog Post

The Social Enterprise Initiative at HBS

on to some of the reflection tactics and essays we had in school. You want to learn from all the risks you’re taking. After business school, I decided to double down on impact investing and took on an HBS Leadership Fellow role working... View Details

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