Publications

07 Jul 2015
News

Misty Copeland: A Role Model For Girls Everywhere Who Want To Find Their Power

December 2018 (Revised August 2019)
Case

Super Bowl Storytelling

By: Shelle Santana and Jill Avery

The one day a year when consumers not only tolerate but actually eagerly anticipate ads is during the NFL's Super Bowl. In sharp contrast to their behavior on the other 364 days of the year, consumers watch an average of 89 commercials per Super Bowl game for an... View Details

Keywords: Television Advertising; Entertainment; Brand Management; Marketing; Marketing Strategy; Marketing Communications; Advertising; Television Entertainment; Brands and Branding; Media; Cost vs Benefits; Sports Industry; Sports Industry; Sports Industry; United States; North America

February 2016
Teaching Note

Advanced Leadership Pathways: David Weinstein and Write the World

By: Rosabeth Moss Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone

Following a successful career as a lawyer, Chief Administrative Officer of Fidelity Investments, and law school instructor, David Weinstein became a 2011 Advanced Leadership Fellow at Harvard University. During his Advanced Leadership Fellowship he conceived an idea to... View Details

Keywords: Student Evaluation; Feedback; Online; Leadership; Change Management; Social Enterprise; Entrepreneurship; Education; Leadership Development; Knowledge Sharing; Performance Evaluation; Secondary Education; Middle School Education

01 Jun 2023
News

Buy Big, Sell Small

connection. “But then COVID-19 hit,” she says, “and all of India stopped traveling.” The risks Shruti had considered in the abstract became real. “The 15 people on my team had devoted a year of their lives to the travel venture,” she... View Details

Keywords: Deborah Blagg; retail; supply chain management; entrepreneurship; leadership; innovation; Miscellaneous Store Retailers; Retail Trade

December 2006 (Revised November 2008)
Case

The New York Jets--A West Side Story

In 2005, Jay Cross, New York Jets president, must decide how to proceed with finding a new home for the football team he heads after New York's Public Authorities Control Board rejects a $1.4 billion plan to build the New York Sports and Convention Center (NYSCC) on... View Details

Keywords: Buildings and Facilities; Investment; Negotiation Deal; Negotiation Process; Partners and Partnerships; Urban Development; Sports; Sports Industry; Sports Industry

Article

Agility Hacks

By: Amy C. Edmondson and Ranjay Gulati

In the past 20 years, the agile approach to improving products, services, and processes has swept the business world. Rooted in software development, agile has spread to many other functions, and some companies have turned much of their organization, including the... View Details

Keywords: Agile Practices; Agile Project Management; Projects; Management Practices and Processes; Groups and Teams; Innovation Strategy

Find at Harvard

Register to Read

January 2019 (Revised February 2020)
Case

World Wrestling Entertainment, Inc.

By: Anita Elberse and Melissa Rodman

World Wrestling Entertainment, Inc. (WWE) develops and presents scripted hero-versus-villain storylines featuring its wrestlers at hundreds of live events—on several weekly television shows, on its own over-the-top streaming service, and on social media—to millions of... View Details

Keywords: Superstars; Talent; Talent Development; Labor Economics; General Management; Entertainment; Sports; Media; Talent and Talent Management; Contracts; Marketing; Strategy

26 Aug 2002
Research & Ideas

High-Stakes Decision Making: The Lessons of Mount Everest

anticipatory regret can lead to indecision and costly delays. 71 This anxiety can be particularly problematic for executives in fast-moving industries. Successful management teams in turbulent industries... View Details

Keywords: by Michael A. Roberto

04 Apr 2023
What Do You Think?

How Does Remote Work Affect Innovation?

team weren’t even on the ads team It was the culture that attracted . These five engineers . To the company in the first place. How would this story play out if Google had relied heavily on remote work at... View Details

Keywords: by James Heskett

04 Mar 2013
News

Manchester United 8 – Wharton 7

16 Jun 2011
News

Creator of Nike's famed Swoosh remembers its conception 40 years later

10 Mar 2021
News

Turning Point: Coming to Cambodia

Cambodian or otherwise, to teach the next generation the skills to revive the arts, to manage cultural organizations, or to lead the country. I made about 10 trips to Cambodia over 10 years. At the National Museum, I worked with a View Details

Keywords: mentorship; nonprofit management; retirement; leadership

2017
Book

Extreme Teaming: Lessons in Complex, Cross-Sector Leadership

By: Amy C. Edmondson and Jean-François Harvey

Today's global enterprises increasingly involve collaborative work by teams of experts operating across different professions, organizations, and industries. Extreme Teaming provides new insights into the world of complex, cross-industry projects and the ways... View Details

Keywords: Groups and Teams; Collaborative Innovation and Invention; Leadership; Complexity

Find at Harvard

November 2016 (Revised April 2018)
Case

reMarkable: e-Writing the Future

By: Elie Ofek and Curtis Hsu

Magnus Wanberg is the creator of reMarkable, a breakthrough e-writer device set apart from similar products on the market by having solved the frustrating “slow ink” problem typically experienced on pen-based electronic devices, thus providing a “pen and paper” like... View Details

Keywords: Entrepreneurial Marketing; Innovation Management; Go To Market Strategy; Marketing Plan; Target Market; Digital Devices; Consumer Electronics; Forecasting; Information Technology; Marketing Strategy; Innovation and Management; Marketing Channels; Entrepreneurship; Forecasting and Prediction; Product Marketing; Product Development; Electronics Industry

18 Apr 2011
Research & Ideas

It’s Not Nagging: Why Persistent, Redundant Communication Works

wheel” In a paper forthcoming in Organization Science, professor Tsedal B. Neeley and coauthors delve into why many managers tend to send the same message, over and over, via multiple media to team members.... View Details

Keywords: by Kim Girard

July 2013 (Revised June 2014)
Case

Collaborating for Growth: Duane Morris in a Turbulent Legal Sector

By: Heidi K. Gardner and Annelena Lobb

By the late 2000s, the law firm Duane Morris had transformed itself from a growing U.S. law firm to a significant global player. The firm's uniquely collaborative organizational culture, which featured a transparent, data-driven compensation system, practice-group... View Details

Keywords: Professional Service Firm; Collaboration; Performance Management; Risk and Uncertainty; Competition; Management Practices and Processes; Organizational Structure; Groups and Teams; Organizational Culture; Performance; Cooperation; Globalized Firms and Management; Compensation and Benefits; Volatility; Growth and Development Strategy; Legal Services Industry; United States

December 2007 (Revised October 2008)
Case

Real Madrid Club de Fútbol in 2007: Beyond the Galácticos

By: Anita Elberse and John A. Quelch

On June 17, 2007, Real Madrid sealed its first Spanish league championship under new president Ramon Calderon, ending an unprecedented title drought. Real Madrid had seen a significant growth in revenues and now was the world's biggest soccer club and among the largest... View Details

Keywords: Talent and Talent Management; Risk Management; Brands and Branding; Marketing Strategy; Sports; Sports Industry

January 2018 (Revised October 2021)
Case

Château Margaux: Launching the Third Wine (Abridged)

By: Elie Ofek

Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details

Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing Strategy; Distribution Channels; Product Launch; Brands and Branding; Agriculture and Agribusiness Industry; Food and Beverage Industry; France

Article

The Inpatient Discharge Lounge as a Potential Mechanism to Mitigate Emergency Department Boarding and Crowding

By: Brian Franklin, Sharif Vakili, Robert S. Huckman, Sarah Hosein, Nicholas Falk, Katherine Cheng, Maria Murray, Sheila Harris, Charles A. Morris and Eric Goralnick

Delayed access to inpatient beds for admitted patients contributes significantly to emergency department (ED) boarding and crowding, which have been associated with deleterious patient safety effects. To expedite inpatient bed availability, some hospitals have... View Details

Keywords: Health Care Delivery; Emergency Room; Operations Improvement; Operations Management; Health Care and Treatment; Service Delivery; Operations; Management; Performance Improvement; Service Operations