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  • February 1999 (Revised July 2004)
  • Case

Life as a Minor League CEO Frank Burke and The Chattanooga Lookouts

By: Stephen A. Greyser and Kirk A. Goldman
A "slice of life" depiction of the range of issues and activities experienced by Frank Burke (HBS MBA 1987), the president of a minor league baseball team (the Chattanooga Lookouts). Raises questions of the applicability of MBA skills in this role and the "quotient of... View Details
Keywords: Happiness; Managerial Roles; Entrepreneurship; Business or Company Management; Marketing; Cost Management; Cost vs Benefits; Operations; Sports; Business Education; Sports Industry; Tennessee
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Greyser, Stephen A., and Kirk A. Goldman. "Life as a Minor League CEO Frank Burke and The Chattanooga Lookouts." Harvard Business School Case 599-029, February 1999. (Revised July 2004.)
  • October 1996 (Revised April 1997)
  • Case

Team New Zealand (A)

By: Marco Iansiti and Alan D. MacCormack
The case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes extensive use of simulation and physical prototyping to improve the initial design concept. As they approach... View Details
Keywords: Product Design; Design; Product Development; Sports; Ship Transportation; Research and Development; Situation or Environment; Decisions; Sports Industry; New Zealand
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Iansiti, Marco, and Alan D. MacCormack. "Team New Zealand (A)." Harvard Business School Case 697-040, October 1996. (Revised April 1997.)
  • April 2021 (Revised April 2021)
  • Case

Project Restart: Deciding the Future of English Football

By: Nour Kteily and Deepak Malhotra
In March 2020, the English Premier League football (soccer) season was suspended partway through due to the COVID-19 pandemic. Two months later the season remained in limbo, with a looming deadline to decide whether to attempt to complete the season or curtail it—and... View Details
Keywords: COVID-19 Pandemic; Sports; Health Pandemics; Decision Making; Fairness; Values and Beliefs; Business and Stakeholder Relations; Motivation and Incentives; Outcome or Result; Perception; Negotiation; Sports Industry; United Kingdom
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Kteily, Nour, and Deepak Malhotra. "Project Restart: Deciding the Future of English Football." Harvard Business School Case 921-050, April 2021. (Revised April 2021.)
  • 01 Jun 1996
  • News

Keepers of the Flame

It's an international celebration of sport and goodwill whose humble beginnings date back two millennia. Today, with the vastly expanded modern Games, putting on the Olympics has become as much of a test of management skill as athletic... View Details
Keywords: Garry Emmons
  • February 1999 (Revised August 2004)
  • Case

I Lost My Volvo in New Haven: Tennis Event Sponsorship

By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit
Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of... View Details
Keywords: Marketing Communications; Decision Choices and Conditions; Management; Product Positioning; Television Entertainment; Sports; Partners and Partnerships; Sports Industry
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Greyser, Stephen A., Brian R. Harris, and Mitchell Truwit. "I Lost My Volvo in New Haven: Tennis Event Sponsorship." Harvard Business School Case 599-037, February 1999. (Revised August 2004.)
  • 01 Mar 2023
  • News

Action Plan: Casting Call

in our 90s understand, a few aches and pains are a small price to pay for being with family and friends,” he observes. And no doubt the ongoing challenge of fly-fishing keeps him young: “It’s the best sport of all,” Berkley asserts,... View Details
Keywords: Julia Hanna; hobbies; balance; meaning; longevity; aging; Paper Manufacturing; Manufacturing
  • 22 Feb 2022
  • News

The Well-Healed Athlete

Illustration by Robert Neubecker Sports injuries are a business concern for Clara Wu Tsai (MBA 1993). She and her husband, Joe Tsai, are owners of the NBA’s Brooklyn Nets; the WNBA’s New York Liberty; and the men’s lacrosse team, the San... View Details
Keywords: April White; Health and Personal Care Stores; Retail Trade
  • 01 Jun 2002
  • News

Up to the Challenge: Ken Baumgartner - Sticking with It

played a pivotal role in the negotiations between his hockey peers and the league's owners during a grueling, 104-day lockout. In 1999, he moved seamlessly from player to assistant coach with the Bruins and began to look for ways to transfer the leadership abilities he... View Details
Keywords: Amy Burton; hockey; education; family; career paths; personal priorities; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Mining
  • 01 Feb 2016
  • Research & Ideas

CEOs and Coaches: How Important is Organizational 'Fit?'

match. Consider the case of Chip Kelly and the Philadelphia Eagles. At the start of the 2015 season, team owner Jeffrey Lurie praised Kelly; according to a December 31 article by Philadelphia Daily News sports reporter Les Bowen, Lurie... View Details
Keywords: by Boris Groysberg & Abhijit Naik; Sports
  • 01 Mar 2005
  • News

In the Blood

Clay with 2004 Kentucky Derby champion Smarty Jones. To leave Lexington’s Bluegrass Airport, exit on Man O’ War Boulevard, named for one of history’s greatest Thoroughbred champions. It’s a little like taking the new Ted Williams Tunnel from Boston’s Logan Airport —... View Details
Keywords: Hanna, Julia; horse racing; Animal Production and Aquaculture; Agriculture; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Dec 2009
  • News

No Sweat

When he’s not researching empirical asset pricing, behavioral finance, and portfolio choice, Assistant Professor Lauren Cohen’s fondness for heavy lifting moves into the physical realm. Here he works out with an 800-pound tire while training for a powerlifting... View Details
Keywords: weightlifting
  • March 2025
  • Case

YouTube: Bidding for NFL Sunday Ticket

By: Anita Elberse and Crystal Yao
In December 2022, Erin Teague, a senior director and the global head of sports, movies and shows at YouTube, technology giant Alphabet Inc.’s video- sharing platform, received the news that Sundar Pichai, the chief executive officer of Alphabet and its subsidiary... View Details
Keywords: General Management; Entertainment; Media; Sports; Marketing; Management; Business Strategy; Bids and Bidding; Sports Industry; Sports Industry
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Elberse, Anita, and Crystal Yao. "YouTube: Bidding for NFL Sunday Ticket." Harvard Business School Case 525-045, March 2025.
  • 01 Nov 2012
  • News

First and Goal

pointed to the dangers of youth football, specifically the cumulative effect of blows to the head (even of subconcussive force) in still-growing children. The Downtown Giants board, at Swearengin’s direction, resolved that it would identify and then consult with the... View Details
Keywords: Funds, Trusts, and Other Financial Vehicles; Finance
  • 01 Dec 2016
  • News

Carving a Niche

1996) grew up skiing in the mountains of Idaho but switched to snowboarding in his 20s. Skiing was for moms and dads. Snowboarders did cool tricks and sported hip-hop-style pants and parkas with graffiti graphics. “It didn’t have to be... View Details
Keywords: Julia Hanna
  • July 2003 (Revised October 2003)
  • Case

Ottawa Voyageurs, The

By: Thomas J. DeLong, Scott Baldwin, Chris Strong, Andrew Feng, Eliza Moody and David Ager
Manuel Tertuliano, head coach of a professional soccer club, must make some difficult decisions about the compensation of six of his players. Specifically, he must decide how to allocate $850,000 among these six players in a way that will benefit his team, which has... View Details
Keywords: Decision Choices and Conditions; Compensation and Benefits; Performance; Motivation and Incentives; Sports; Groups and Teams; Sports Industry; Sports Industry; Canada
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DeLong, Thomas J., Scott Baldwin, Chris Strong, Andrew Feng, Eliza Moody, and David Ager. "Ottawa Voyageurs, The." Harvard Business School Case 404-023, July 2003. (Revised October 2003.)
  • 01 Dec 2016
  • News

Case Study: Sweat the Technique

Science Entrepreneurship at HBS, cites studies showing that even mild dehydration can compromise performance by as much as 29 percent. Nix has garnered interest from both endurance athletes—which include about 30 million dedicated runners in the United States alone—and... View Details
Keywords: Dan Morrell
  • 28 Apr 2014
  • Research & Ideas

Football Stars Debate ‘The Social Capital of the Savvy Athlete’

industry. The forum began with a discussion about the marketing power of social media, but quickly evolved into a conversation about race issues in the sports entertainment industry. 'unbelievable Platform' All acknowledged that Twitter... View Details
Keywords: by Carmen Nobel; Sports
  • 29 Sep 2008
  • Research & Ideas

How Economics May Lead to Better Football Games

from schoolchildren to attorneys—and even carries the potential to help sustain life itself. Sarah Jane Gilbert: What led you to research football teams? Are you a sports fan? Al Roth: I'm a matching fan. Q: What is matching, and why... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 01 Sep 2017
  • News

In My Humble Opinion: Career Peak

that was very much of interest to a lot of outdoor and sports companies.” On her first ultramarathon, in Madagascar: “I didn’t have proper running shoes, I had no equipment, and I definitely wasn’t trained. So the race was an adventure.... View Details
Keywords: April White
  • August 1988 (Revised November 1989)
  • Case

Reebok International Ltd.

By: John A. Quelch
Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details
Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Sports Industry; Sports Industry; Sports Industry
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Quelch, John A. "Reebok International Ltd." Harvard Business School Case 589-027, August 1988. (Revised November 1989.)
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