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Industry Information - Alumni

verifies print and digital circulation, mobile apps, website analytics, social media, technology platforms and audience information for newspapers, magazines and digital media companies in the US and Canada.... View Details

18 May 2023
News

India's New Money Managers

became clear—through social media channels and focus groups—that women needed more support. So LXME 2.0 launched in 2021 with education at its core. This shift included community-sourced discussions,... View Details

Keywords: Maureen Harmon

01 Dec 2023
News

Alumni and Faculty Books and Podcasts

Media Publishing In The Startup Lottery, veteran entrepreneur and Inc. 500 CEO Gus Bessalel provides an insider’s view of venture-capital-backed companies. You will learn how to navigate your startup career through stories, examples, and... View Details

Keywords: podcasts

01 Jun 2023
News

Cultivating Prosperity in Afghanistan

Spice’s website and social media presence at night, while Jung went to Afghanistan so she and Alaniz could learn more about how they might set up a supply chain to import the slightly sweet and floral... View Details

Keywords: Jennifer Gillespie

29 Jan 2021
Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

medical professionals can serve as micro-influencers to other segments by posting pictures on social media of their vaccination cards or themselves actually getting the shot. These influencers should... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

again a magnet for companies. With its targeting capabilities, relatively low cost, and vast reach, social media has become an essential marketing channel, especially for those trying to reach young... View Details

Keywords: by Danielle Kost; Tourism

March 2014
Teaching Note

The Weather Company

By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone

New CEO David Kenny transformed The Weather Company in less than two years from a primary identity as a cable television channel to a multi-platform digital company innovating in the uses of weather data. He assesses progress and considers strategic choices and... View Details

Keywords: Leadership; Strategic Change; Technology; Digital; Weather; Organizational Change and Adaptation; Digital Platforms; Change Management; Leading Change; Growth and Development Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry

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21 Jul 2022
Research & Ideas

Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?

speculation. How to follow the ‘stimmy’ money There’s no direct way to track how stimulus funds went from American pockets into the market, so researchers looked at a wide range of signals, including surveys, US Census and Treasury data, View Details

Keywords: by Rachel Layne; Financial Services

24 Jan 2018
Research & Ideas

How to Get People Addicted to a Good Habit

School of Public Health. The handwashing experiment In partnership with engineers at the MIT Media Lab, the researchers designed a simple wall-mounted soap dispenser with a time-stamped sensor hidden inside. The sensor allowed the team to... View Details

Keywords: by Carmen Nobel

04 Mar 2019
What Do You Think?

What’s the Antidote to Surveillance Capitalism?

actions. Some of the media (Facebook, Apple, Amazon, Netflix, and Google) they employ, however, represent a threat of monopoly that should be addressed by the very governments that, ironically, could turn big data against us. So say... View Details

Keywords: by James Heskett; Advertising; Consumer Products

March 2022 (Revised July 2022)
Teaching Note

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery

Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details

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23 Oct 2018
First Look

New Research and Ideas, October 23, 2018

Raising Quality in a Healthcare Company Using digital and social media tools and lessons learned from prior change campaigns as a middle manager in a large biotech company, Sandra Brown continued in a new... View Details

Keywords: Dina Gerdeman

30 Apr 2020
Book

Fighting Climate Change Requires a New Capitalism

Rebecca Henderson spent her young adult years living two lives. At work, she preached the risks of resisting change to MBA students at the Massachusetts Institute of Technology, drawing on lessons she learned while watching factories close as a management consultant.... View Details

Keywords: by Danielle Kost; Energy

09 Dec 2019
Research & Ideas

Identify Great Customers from Their First Purchase

on the first transaction, so they can extract even more information than what we are currently doing.” About the Author Kristen Senz is a writer and social media creator for Harvard Business School Working... View Details

Keywords: by Kristen Senz; Retail; Service

Web

The Gift of Global Talent

influence of a handful of global cities continues to grow, the three core approaches taken by corporations so far offer a playbook for companies that find themselves outside the action in today’s concentrated innovation geography. Media... View Details

01 May 2023
News

Yahoo Acquires Alumni Startup Wagr

fans that have connected over fantasy sports for decades," Malavé said in the announcement. "The unique combination of Yahoo's scale and engagement creates opportunities for virtuous product loops between sports media and gaming. Joining... View Details

04 Sep 2019
Blog Post

A Guided Experience into the World of Entrepreneurship

start-up culture Although Stan had no commitments to any particular industry, he saw his internship as a gateway to entrepreneurship. “Microsoft was immense,” he says. “I wanted to work at a smaller company.” While following the social... View Details

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

their value. At the same time, our go-go workplaces are emphasizing and rewarding 24x7 productivity. To study this idea, the researchers set up six experiments to gauge our attitudes about luxury and busyness. As a preliminary test, the researchers combed through View Details

Keywords: by Michael Blanding

30 Oct 2012
First Look

First Look: October 30

analysis and framework in this paper can help broaden the understanding of accounting's globalization. Read the paper: http://ssrn.com/abstract=1875682 The Preference for Potential Authors:Zakary L. Tormala, Jayson Jia, and Michael I. Norton Publication:Journal of... View Details

Keywords: Sean Silverthorne

26 Sep 2017
First Look

First Look at New Research and Ideas, September 26, 2017

Umit Gurun, and Scott Duke Kominers Abstract—The patent system is commonly justified as a way to promote social welfare and, more specifically, technological progress. For years, however, there has been concern that patent litigation is... View Details