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  • All HBS Web  (5,803)
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  • March 1996
  • Case

New Product Development at Canon: The Contact Sensor Project

By: Joseph L. Bower and Michael Partington
Canon is one of the leading innovators in the world. This case describes the processes by which Canon manages the flow of ideas from basic science to new products, and how it harnesses product innovation to a strategy of diversification. View Details
Keywords: Innovation and Management; Strategic Planning; Innovation and Invention; Innovation Strategy; Management Practices and Processes; Diversification; Success; Consumer Products Industry
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Bower, Joseph L., and Michael Partington. "New Product Development at Canon: The Contact Sensor Project." Harvard Business School Case 396-247, March 1996.
  • 13 Dec 2023
  • Video

MS/MBA Virtual Chat with Current Students and Alumni

  • 31 Mar 2023
  • Video

Dorivac: Satchu-Burgstone Runner-Up Prize Winner, Student Business Track, 2023 New Venture Competition

    The Show Must Go On. But How?

    In an interview with Harvard's Graduate School of Arts and Sciences (GSAS), Derrick discusses his research on the live event industry, tbeing a first-generation college and graduate student, and how his advisor, Amy Edmondson, has guided him through the PhD process.View Details

      Christina M. Wallace

      A self-described “human Venn diagram” Christina Wallace has crafted a career at the intersection of business, technology, and the arts. She is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business... View Details

      Keywords: arts; venture capital industry; consumer products; service industry; internet

        Jacob M. Cook

        Jacob Cook is a Lecturer in the Marketing Unit at Harvard Business School, where he teaches the EC course Digital Marketing & AI Workshop. His work focuses on how companies design and scale customer acquisition and retention strategies using digital marketing,... View Details

          Hise O. Gibson

          Hise Gibson graduated from West Point, where he was a member of the Division-1A Army football team. Following graduation, he commissioned in the US Army as an Aviation Officer in the UH60 Blackhawk Helicopter. He served with distinction in various command and staff... View Details

          • 20 Jun 2013
          • News

          What Makes Rituals Special? Join Us For A Google+ Conversation

          • 14 Apr 2019
          • Video

          Instagram Takeover - Arts Society Trek in NYC

            Emily Truelove

            Emily Truelove is an Assistant Professor of Business Administration in the Organizational Behavior Unit at Harvard Business School. She teaches LEAD in the MBA program. She also teaches in executive education programs, including Leadership for Senior Executives,... View Details

            • April 2023
            • Article

            The Subjective Expected Utility Approach and a Framework for Defining Project Risk in Terms of Novelty and Feasibility—A Response to Franzoni and Stephan (2023), ‘Uncertainty and Risk-Taking in Science’

            By: Jacqueline N. Lane
            In their Discussion Paper, Franzoni and Stephan (F&S, 2023) discuss the shortcomings of existing peer review models in shaping the funding of risky science. Their discussion offers a conceptual framework for incorporating risk into peer review models of research... View Details
            Keywords: Risk and Uncertainty; Research; Resource Allocation; Perception
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            Lane, Jacqueline N. "The Subjective Expected Utility Approach and a Framework for Defining Project Risk in Terms of Novelty and Feasibility—A Response to Franzoni and Stephan (2023), ‘Uncertainty and Risk-Taking in Science’." Art. 104707. Research Policy 52, no. 3 (April 2023).
            • 15 Oct 2013
            • First Look

            First Look: October 15

            science to consumers. It found it increasingly necessary to direct more of its resources towards marketing, including a major investment in Jennifer Aniston as its celebrity spokesperson. Were they becoming less of a biotech company and... View Details
            Keywords: Sean Silverthorne
            • 07 Aug 2017
            • News

            New Harvard Business Analytics Program

            • 14 Aug 2024
            • Video

            Unlocking the CHIPS Act: Expert guidance for businesses on opportunity and risk management

              Charles C.Y. Wang

              Charles C.Y. Wang is the Tandon Family Professor of Business Administration at Harvard Business School. He is a research member of the European Corporate Governance Institute (ECGI) and an associate editor of Management Science and Journal of Accounting Research,... View Details

                Rebecca A. Karp

                Rebecca Karp is an Assistant Professor in the Strategy Unit at Harvard Business School. She teaches Strategy in the MBA required curriculum. Professor Karp is a field researcher and ethnographer. Her research examines how companies formulate and... View Details

                • 15 May 2020
                • News

                Il faut démocratiser l’entreprise pour dépolluer la planète

                • 05 Dec 2024
                • HBS Seminar

                Amanda Sharkey, Mendoza College of Business

                • 02 Nov 2021
                • News

                Harvard Business School Announces 2021-2022 Kaplan Fellows

                • June 2025
                • Exercise

                Full-Funnel Advertising on TikTok: An Experiment (Solution)

                By: Jeremy Yang and Ayelet Israeli
                TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
                Citation
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                Yang, Jeremy, and Ayelet Israeli. "Full-Funnel Advertising on TikTok: An Experiment (Solution)." Harvard Business School Exercise 525-067, June 2025.
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