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  • 28 May 2013
  • Research & Ideas

Can LEGO Snap Together a Future in Asia?

unique opportunity to study strategy in the making when she headed to the company's Denmark headquarters last year. The case study The LEGO Group: Envisioning Risks in Asia, coauthored with HBS research associate Dominique Hamel, vividly... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • 01 Mar 2010
  • News

Study: Companies, Employees Benefit Directly From ISO 9001

    James L. Heskett

    James L. Heskett is UPS Foundation Professor Emeritus at the Harvard Business School and author of his latest book, With From Within: Build Organizational Culture for Competitive... View Details

    • 28 Nov 2007
    • Research & Ideas

    B2B Branding: Does it Work?

    Interbrand's 10 most valuable global brands, we find Microsoft, Intel, IBM, and GE. All generate far more B2B revenues than sales to end consumers. An HBS research team recently conducted a study of top B2B global brands. These brands... View Details
    Keywords: by John Quelch; Consumer Products
    • January 2024
    • Case

    Sprouts Farmers Market

    By: Rajiv Lal, Forest L. Reinhardt and Natalie Kindred
    Sprouts Farmers Markets (Sprouts) is a Phoenix, Arizona-based chain of 400-plus natural foods stores in 23 U.S. states and $6.4 billion in sales as of 2022. In its product assortment, brand image, and store environment, Sprouts emphasizes freshness, health, innovation,... View Details
    Keywords: Business Model; Growth and Development Strategy; Brands and Branding; Strategic Planning; Sales; Business Strategy; Expansion; Product Positioning; Marketing Strategy; Competition; Retail Industry; United States; Arizona
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    • September 1999 (Revised April 2000)
    • Case

    Novell: World's Largest Network Software Company

    By: Richard L. Nolan
    After phenomenal growth and market leadership in networking, founder and CEO Ray Noorda made a frontal assault on Microsoft's core strengths. In 1994, Noorda spend over $1.5 billion acquiring companies such as WordPerfect to combat Microsoft Word, products such as... View Details
    Keywords: Information Infrastructure; Applications and Software; Competition; Internet and the Web; Strategic Planning; Corporate Strategy; Information Technology Industry
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    • September 1999
    • Case

    Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)

    By: Stefan H. Thomke and Andrew Robertson
    Focuses on the ongoing competitive battles in the global home video game market that is estimated to exceed $15 billion by 1999 in the United States and Japan alone. Describes how Sega Enterprises has redesigned its development processes to create a revolutionary... View Details
    Keywords: Games, Gaming, and Gambling; Competitive Strategy; Technological Innovation; Growth and Development Strategy; Partners and Partnerships; Product Development; Business Growth and Maturation; Market Entry and Exit; Sales; Entertainment and Recreation Industry; Computer Industry
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    • 22 Aug 2017
    • First Look

    First Look at New Research and Ideas, August 23

    patterns. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53100 June 12, 2017 Harvard Business Review Your Sales Training Is Probably Lackluster. Here's How to Fix It By: Cespedes, Frank V., and Yuchun Lee Abstract— U.S.... View Details
    Keywords: Sean Silverthorne
    • April 1995
    • Case

    Montague Corporation (A)

    By: Norman A. Berg and James Weber
    The Montague Corp. is a small company started in 1987 and owned by David Montague, age 31, and his father. The company designs, manufactures in Taiwan, and sells through distributors worldwide a high-quality "bicycle that folds." The company offices are located in... View Details
    Keywords: Business Strategy; Financial Strategy; Financial Management; Job Cuts and Outsourcing; Globalized Firms and Management; Family Business; Bicycle Industry; Taiwan; Cambridge
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    • June 2003 (Revised March 2006)
    • Case

    Modi-Revlon

    By: Rohit Deshpande and Seth Schulman
    The head of the Indian subsidiary of cosmetics firm Revlon faces a crucial turnaround situation for the company. After a high-profile product launch, sales were very disappointing and Revlon was trying to decide whether it should pull out of India. The Indian majority... View Details
    Keywords: Business Subsidiaries; Marketing Strategy; Product Launch; Product Design; Value Creation; India
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    • 30 Nov 2009
    • Research & Ideas

    Tracks of My Tears: Reconstructing Digital Music

    simply refuse to offer their goods in an unbundled form online by avoiding retailers like iTunes that, with few exceptions, require that songs be made available separately. The band AC/DC has followed that strategy for years, and some... View Details
    Keywords: by Sean Silverthorne; Music
    • December 2014
    • Article

    When to Sell Your Idea: Theory and Evidence from the Movie Industry

    By: Hong Luo
    I study a model of investment and sale of ideas and test its empirical implications using a novel data set from the market for original movie ideas. Consistent with the theoretical results, I find that buyers are reluctant to meet unproven sellers for early-stage... View Details
    Keywords: Market For Ideas; Information Asymmetry; Expropriation Risk; Intermediary; Intellectual Property Protection; Strategy; Intellectual Property; Film Entertainment; Sales; Entertainment and Recreation Industry
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    • January 2023
    • Case

    Natura: Weathering the Pandemic at Brazil's Cosmetic Giant

    By: Brian Trelstad, Pedro Levindo and Carla Larangeira
    Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts... View Details
    Keywords: COVID-19 Pandemic; ESG Reporting; Acquisition; Customer Focus and Relationships; Decision Making; Social Entrepreneurship; Environmental Sustainability; Environmental Management; Climate Change; Ethics; Moral Sensibility; Values and Beliefs; Global Strategy; Corporate Governance; Health Pandemics; Human Resources; Human Capital; Crisis Management; Growth and Development Strategy; Marketing; Distribution Channels; Supply Chain; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Customer Ownership; Relationships; Business and Community Relations; Business and Stakeholder Relations; Networks; Partners and Partnerships; Science-Based Business; Reputation; Human Needs; Social Issues; Strategy; Equality and Inequality; Beauty and Cosmetics Industry; Brazil; Latin America
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    • 27 Jul 2009
    • Research & Ideas

    Social Network Marketing: What Works?

    content). Q: Were you able to quantify social influence in terms of how it increased or decreased the percentage in sales revenue? A: The impact of the low-status group on revenue is negligible. Social influence increases revenue from the... View Details
    Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail
    • September 2005 (Revised November 2006)
    • Case

    AmorePacific: From Local to Global Beauty

    By: Pankaj Ghemawat, Carin-Isabel Knoop and David Kiron
    Suh Kyung-Bae, the President and CEO of AmorePacific, a South Korean cosmetics company, was an ardent globalizer. In its home market, AmorePacific had held off major multinational players such as L'Oreal and Estee Lauder and had engaged them in markets around the... View Details
    Keywords: Globalized Firms and Management; Local Range; Global Range; Global Strategy; Beauty and Cosmetics Industry; South Korea
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    • April 1994 (Revised October 2001)
    • Case

    Mrs. Fields, Inc. (1977 - 1987)

    By: Lynda M. Applegate and Keri O. Pearlson
    Describes a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage of MIS... View Details
    Keywords: Information Technology; Organizations; Management Systems; Business Strategy; Food and Beverage Industry
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    • December 1998
    • Case

    Pioneer Hi-Bred: Turning Seeds Into Factories

    By: F. Warren McFarlan and Melissa Dailey
    The agricultural sector is among the preeminent information technology users in our economy," exclaimed an August 1998 Forbes ASAP survey of the U.S. economy's best and worst users of information technology (IT). The survey designated Pioneer Hi-Bred International,... View Details
    Keywords: Agribusiness; Multinational Firms and Management; Information Management; Infrastructure; Business Strategy; Information Technology; Agriculture and Agribusiness Industry; Iowa
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    • February 2011 (Revised December 2022)
    • Supplement

    Houghton Mifflin Harcourt

    By: Stuart C. Gilson and Sarah Abbott
    One of the leading publishers of textbooks and other educational materials for the U.S. K-12 educational instruction market has suffered a dramatic decline in sales and profits in the wake of the 2008-2009 financial market crisis and economic recession, and it now... View Details
    Keywords: Restructuring; Decisions; Economic Slowdown and Stagnation; Borrowing and Debt; Insolvency and Bankruptcy; Profit; Crisis Management; Goals and Objectives; Sales; Competition; Publishing Industry; United States
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    • July 2020 (Revised January 2021)
    • Case

    Pattern Brands

    By: Sunil Gupta, Elie Ofek and Julia Kelley
    In March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies—such as inability to scale and... View Details
    Keywords: Direct-to-consumer; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Business Model; Business Startups; Growth and Development Strategy; Demand and Consumers; Business Strategy; Diversification; Competitive Advantage; Consumer Products Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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    • March 2018 (Revised September 2019)
    • Case

    Chewy.com (A)

    By: Jeffrey F. Rayport and Matthew G. Preble
    In late 2013, Ryan Cohen, cofounder and CEO of online pet products retailer Chewy.com, faces a “bet the company decision”—whether to stay with a third-party logistics provider (3PL) for all of its e-commerce fulfillment or to take the function in house. Cohen worries... View Details
    Keywords: Pet Food; Pet Products; Retail; Growth and Development Strategy; Service Operations; Decision Choices and Conditions; E-commerce; Retail Industry; Service Industry; Florida; United States
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