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Show Results For
-
All HBS Web
(18,491)
- People (25)
- News (3,321)
- Research (12,328)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,276)
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- 06 Apr 2007
- What Do You Think?
Will Market Forces Stop Global Warming?
Summing Up Debate on this month's questions occurred on at least three levels. Is global warming occurring? Do humans (primarily through CO2 emissions) have much to do with it? Should we rely on market forces to provide appropriate responses, or will this require...
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- 2003
- Class Lecture
Renewing Markets for Better Governance
Palepu, Krishna G. "Renewing Markets for Better Governance." Boston: Harvard Business School Publishing Class Lecture, 2003. Electronic. (Faculty Lecture: HBSP Product Number 4465C.)
- spring 1988
- Article
Product Market Competition and Managerial Slack
Scharfstein, David S. "Product Market Competition and Managerial Slack." RAND Journal of Economics 19, no. 1 (spring 1988): 147–155.
- November 1998
- Article
Modeling Large Data Sets in Marketing
By: Sridhar Balasubramanian, Sunil Gupta, Wagner Kamakura and Michel Wedel
Balasubramanian, Sridhar, Sunil Gupta, Wagner Kamakura, and Michel Wedel. "Modeling Large Data Sets in Marketing." Special Issue on Large Data Sets in Business Economics. Statistica Neerlandica 52, no. 3 (November 1998).
- July 1979
- Article
Spectral Analysis of Stock Market Prices
By: Marc L Bertoneche
Bertoneche, Marc L. "Spectral Analysis of Stock Market Prices." Journal of Banking & Finance 3, no. 2 (July 1979).
- August 2011 (Revised September 2011)
- Supplement
The Dannon Company: Marketing and Corporate Social Responsibility (B)
By: Christopher Marquis and Bobbi Thomason
Details Dannon's decision to initiate a cause marketing program focused on breast cancer to directly compete with Yoplait.
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Marquis, Christopher, and Bobbi Thomason. "The Dannon Company: Marketing and Corporate Social Responsibility (B)." Harvard Business School Supplement 412-047, August 2011. (Revised September 2011.)
- 2008
- Book
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a...
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Keywords:
Advertising Campaigns;
Nonverbal Communication;
Customer Satisfaction;
Books;
Marketing Strategy;
Product Launch;
Consumer Behavior;
Failure;
Nonprofit Organizations;
Behavior;
Emotions
Zaltman, Gerald, and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business School Press, 2008.
- 1985
- Chapter
Institutional Aspects of European Equity Markets
By: Marc L Bertoneche
- March – April 2009
- Article
Market Research and Innovation Strategy in a Duopoly
By: Dominique Lauga and Elie Ofek
We model a duopoly in which ex-ante identical firms must decide where to direct their innovation efforts. The firms face market uncertainty about consumers' preferences for innovation on two product attributes and technology uncertainty about the success of their R&D...
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Keywords:
Profit;
Innovation and Management;
Demand and Consumers;
Duopoly and Oligopoly;
Research and Development;
Competitive Strategy
Lauga, Dominique, and Elie Ofek. "Market Research and Innovation Strategy in a Duopoly." Marketing Science 28, no. 2 (March–April 2009): 373–396.
- 13 Oct 2008 - 14 Oct 2008
- Conference Presentation
Future of Market Capitalism: Global Growth
By: Joseph L. Bower
- October 2005 (Revised February 2006)
- Case
ICEX: Making a Market in Iceland
Examines the impact of increased performance on the international visibility and positioning of the Icelandic Stock Exchange. Allows consideration of various options for stock exchange growth that are created by Iceland's strong economic performance in recent years....
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Miller, Gregory S., and Brian DeLacey. "ICEX: Making a Market in Iceland." Harvard Business School Case 106-038, October 2005. (Revised February 2006.)
- Article
An Evaluation of Money Market Fund Reform Proposals
U.S. money market mutual funds (MMFs) are an important source of dollar funding for global financial institutions, particularly those headquartered outside the U.S. MMFs proved to be a source of considerable instability during the financial crisis of 2007–2009,...
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Hanson, Samuel G., David S. Scharfstein, and Adi Sunderam. "An Evaluation of Money Market Fund Reform Proposals." IMF Economic Review 63, no. 4 (November 2015): 984–1023.
- 26 May 2003
- Research & Ideas
Corporate Transparency Improves For Foreign Firms in U.S. Markets
Are international firms that interact with U.S. capital, labor, and product markets more likely to be more transparent than companies without those interactions? In this e-mail interview, HBS Suraj Srinivasan delves into a recent working...
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Keywords:
by Cynthia Churchwell
- 03 Dec 2018
- Research & Ideas
How Companies Can Increase Market Rewards for Sustainability Efforts
that believe their sustainability efforts are not being fully rewarded by the market. In particular, the research shows companies with overall good performance in their Environmental, Social, and Governance (ESG) programs can increase their View Details
Keywords:
by Rachel Layne
- 2008
- Working Paper
Performance and Control across Multiple Markets
By: Tatiana Sandino, Dennis Campbell and Shelby Yu
Chain organizations typically operate units across different types of markets, with significantly diverging customer bases. Such market-type dispersion potentially influences performance through two channels: it makes performance a noisier indicator of store manager...
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Keywords:
Governance Controls;
Organizational Design;
Markets;
Franchise Ownership;
Performance;
Retail Industry
Sandino, Tatiana, Dennis Campbell, and Shelby Yu. "Performance and Control across Multiple Markets." American Accounting Association Financial Accounting and Reporting Section Paper, January 2008.
- May 2015 (Revised September 2015)
- Case
Philips Healthcare: Marketing the HealthSuite Digital Platform
By: John A. Quelch and Margaret L. Rodriguez
In June 2014, leading healthcare and consumer technology company, Royal Philips ("Philips"), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong equity in the healthcare...
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Keywords:
Health;
Healthcare;
Digital;
Platform;
Ecosystem;
Health Care and Treatment;
Technological Innovation;
Information Technology;
Product Development;
Applications and Software;
Digital Platforms;
Health Industry;
Medical Devices and Supplies Industry;
Netherlands;
United States
Quelch, John A., and Margaret L. Rodriguez. "Philips Healthcare: Marketing the HealthSuite Digital Platform." Harvard Business School Case 515-052, May 2015. (Revised September 2015.)
- Fall 2017
- Article
The Alternative Business History: Business in Emerging Markets
By: Gareth Austin, Carlos Davila and Geoffrey Jones
This article suggests that the business history of emerging markets should be seen as an alternative business history rather than merely adding new settings to explore established core debates. The discipline of business history evolved around the corporate strategies...
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Keywords:
Globalization;
History;
Philanthropy and Charitable Giving;
Developing Countries and Economies;
Business History;
Asia;
Latin America;
Africa
Austin, Gareth, Carlos Davila, and Geoffrey Jones. "The Alternative Business History: Business in Emerging Markets." Special Issue on Methodologies. Business History Review 91, no. 3 (Fall 2017): 537–569.
- Research Summary
Dynamic Demand Estimation in Platform and Two-Sided Markets
This
paper develops techniques to structurally estimate consumer demand
in general platform-intermediated and two-sided markets. By
estimating both sides of the market simultaneously, the methodology
presented here is able to (1) endogenize the utility of a platform
as...
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- March 2023
- Article
Learning to Successfully Hire in Online Labor Markets
By: Marios Kokkodis and Sam Ransbotham
Hiring in online labor markets involves considerable uncertainty: which hiring choices are more likely to yield successful outcomes and how do employers adjust their hiring behaviors to make such choices? We argue that employers will initially explore the value of...
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Kokkodis, Marios, and Sam Ransbotham. "Learning to Successfully Hire in Online Labor Markets." Management Science 69, no. 3 (March 2023): 1597–1614.