Publications

Publications

Filter Results: (4,514) Arrow Down
Filter Results: (4,514) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 37 of 4,514 Results →

    Charlotte L. Robertson

    Charlotte Robertson is an Assistant Professor in the Business, Government, and the International Economy Unit at Harvard Business School. She teaches BGIE in the MBA required curriculum.

    Professor Robertson conducts research on the history of financial... View Details

    • May 1980
    • Case

    Kendall-Vetmat

    Discusses the role of market research in a product manager's decision process. Traces the development of market research information for the introduction of a new product, and presents a manager's dilemma of receiving market data that are inconsistent with expectations... View Details
    Keywords: Decision Making; Product Launch; Product Development
    Related
    • July 2003 (Revised October 2018)
    • Case

    Starbucks: Delivering Customer Service

    By: Youngme Moon and John Quelch
    Starbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is not meeting customer expectations in terms of service. To increase customer satisfaction, the company is debating a plan that would... View Details
    Keywords: Customer Focus and Relationships; Customer Satisfaction; Profit; Recruitment; Marketing Strategy; Service Operations; Performance Improvement; Planning; Food and Beverage Industry
    Related

      Jingpeng Hong

      Jingpeng is a Ph.D. student in Marketing at Harvard Business School. Previously, he received a B.A. in Economics from the National School of Development, Peking University and a M.A. in Social Sciences, Economics from the University of Chicago. His research interests... View Details

        Renata Gaineddenova

        Renata Gaineddenova is an Assistant Professor in the Strategy Unit at Harvard Business School. Her research focuses on industrial organization and the market design of digital platforms. Prior to joining HBS, Professor Gaineddenova was a Postdoctoral Associate at... View Details
        • 23 Apr 2012
        • Research & Ideas

        How to Brand a Next-Generation Product

        notice a new name.” Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. Product upgrades make up the majority of corporate research and development activity.... View Details
        Keywords: by Carmen Nobel
        • August 1998 (Revised July 2002)
        • Case

        Innovation at 3M Corporation (A)

        By: Stefan H. Thomke and Ashok Nimgade
        Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical... View Details
        Keywords: Innovation and Management; Innovation Strategy; Managerial Roles; Marketing Strategy; Demand and Consumers; Market Timing; Product Development; Problems and Challenges; Business Strategy; Medical Devices and Supplies Industry
        Related
        • November 2011 (Revised August 2012)
        • Background Note

        Customer Discovery and Validation for Entrepreneurs

        By: Frank V. Cespedes, Thomas Eisenmann and Steven G. Blank
        Provides practical guidelines for conducting market research to explore and validate demand for entrepreneurial offering. Explains how the research objectives of entrepreneurs might differ from those relevant to managers evaluating product or service offerings to... View Details
        Keywords: Customer Value and Value Chain; Entrepreneurship
        Related

          Joseph Pacelli

          Joseph Pacelli is the Gerald Schuster Associate Professor of Business Administration in the Accounting and Management Unit. He currently teaches Business Analysis and Valuation (BAV) in the MBA elective curriculum.

          Professor Pacelli’s research covers topics... View Details

            Mark L. Egan

            Mark Egan is a Professor of Business Administration in the Finance Unit, teaching Finance 2 to MBA students.

            Professor Egan’s research concentrates on the intersection of corporate finance and industrial organization. His current research agenda explores how... View Details

              Thomas W. Graeber

              Thomas Graeber is an Assistant Professor of Business Administration in the Negotiation, Organizations & Markets Unit at Harvard Business School. He teaches Negotiations in the MBA elective curriculum.

              As an empirical behavioral and experimental... View Details

              • March 1994 (Revised March 1995)
              • Case

              Astra/Merck Group

              By: Frank V. Cespedes and Marie Bell
              Astra/Merck (A/M), originally a joint venture of AB Astra and Merck & Co., is preparing to be an independent company in 1993. Since the company does not engage in basic research and development of drugs, it is essentially a distribution organization. Fundamental to... View Details
              Keywords: Cost vs Benefits; Marketing Strategy; Distribution; Performance Evaluation; Research and Development; Risk and Uncertainty; Sales; Competitive Strategy; Pharmaceutical Industry
              Related
              • February 2015 (Revised September 2016)
              • Teaching Note

              Making stickK Stick: The Business of Behavioral Economics

              By: Leslie K. John and Michael Norton
              Email mking@hbs.edu for a courtesy copy.

              This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
              Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States
              Related
              • September 2020
              • Case

              Drinkworks: Home Bar by Keurig

              By: Sunil Gupta, Jonathan Levav and Julia Kelley
              In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details
              Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
              Related
              • 2014
              • Discussion Paper

              The Promise of Microfinance and Women's Empowerment: What Does the Evidence Say?

              By: Dina D. Pomeranz
              The microfinance revolution has transformed access to financial services for low-income populations worldwide. As a result, it has become one of the most talked-about innovations in global development in recent decades. However, its expansion has not been without... View Details
              Keywords: Entrepreneurship In Emerging Markets; Entrepreneurship; Women's Empowerment; Entrepreneurs; Saving; Savings; Credit; Credit Supply; Insurance; Development Economics; Development Finance; Behavioral Economics; Gender; Microfinance; Social Entrepreneurship; Developing Countries and Economies; Banking Industry; Public Administration Industry; Financial Services Industry; Insurance Industry; Latin America; Kenya; Chile; India; Asia; Africa
              Related

                Ray Kluender

                Ray Kluender is an associate professor in the Entrepreneurial Management Unit and the Berol Corporation Fellow at Harvard Business School, a faculty research fellow at the National Bureau of Economic Research (NBER), an invited researcher at the Abdul Latif Jameel... View Details

                  Christian Kaps

                  Christian Kaps is an Assistant Professor of business administration in the Technology and Operations Management (TOM) Unit at Harvard Business School. Kaps' research focuses on emerging topics in renewable electricity generation and storage - notably how new... View Details

                    Das Narayandas

                    Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

                    Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry

                      Elizabeth Sheprow

                      Elizabeth Sheprow is a doctoral candidate at Harvard Business School. She uses a humanistic lens to research people's emotions, relationships, and narrative dynamics at work.... View Details

                        Marlous van Waijenburg

                        Marlous van Waijenburg is an Assistant Professor in the Business, Government, and International Economy Unit at Harvard Business School. She teaches in the MBA required curriculum.

                        Professor van Waijenburg’s main... View Details