interviews - Publications - Faculty & Research

28 Aug 2017
News

Business in a Common Tongue

26 Apr 2017
News

How this 37-year-old powerlifter became one of Harvard Business School’s best teachers

27 Mar 2017
News

Lauren Cohen: Harvard’s Powerlifting Finance Prof

May 1986
Supplement

Gillette Co.: Dry Idea Advertising (B), Video

Presents an audiovisual account of the bake-off competition between Batten, Barton, Durstine & Osborne (BBDO) and a second advertising agency: Ames. The videotape is divided into two parts: 1) interviews with bake-off participants from Gillette and BBDO, and 2)... View Details

Keywords: Advertising; Consumer Products Industry

Citation

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18 Mar 2014
News

Which Women Are Rising to the Top?

10 Dec 2012
News

Apple Mac To Be Made In USA

04 Feb 2019
News

Tom Eisenmann - Professor at Harvard Business School

2017
Interviews

Tina Opie

24 Jun 2012
News

Suggested Safeguards Irk Fund Industry

17 Aug 2010
News

Out of the Classroom and Into the Street

12 Feb 2020
News

How Indie Bookstores Beat Amazon At The Bookselling Game: Lessons Here For Every Retailer

04 Sep 2021
News

Companies Need More Workers. Why Do They Reject Millions of Résumés?

16 Oct 2024
Video

A fireside chat with Sam Altman, OpenAI CEO at Harvard University

2018
Interviews

Zachary Green and Diane Forbes Berthoud reflect on crossgenerational movement-building at the 2018 Gender & Work Symposium

2008
Book

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

By: Gerald Zaltman and Lindsay Zaltman

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details

Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions

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Admissions - MBA

with Harvard Kennedy School. Get all your program and admissions questions answered! 12:30 PM Virtual Direct From the Director Round 1 Interview Invitations By: Rupal Gadhia, Managing Director, Admissions and Financial Aid 26 SEP 2024 MBA... View Details

Research Summary

Building Career Foundations

Building Career Foundations is a multi-dimensional longitudinal project that focuses on the career development of MBAs from HBS, the Class of 1996. Employing a relational approach to career development, Higgins... View Details

21 Aug 2013
News

How 'Power Poses' Can Help Your Career

November–December 2024
Article

How Robust Is Your Climate Governance?

By: Lynn S. Paine and Suraj Srinivasan

During the past few years, as evidence of climate change and its effects has mounted, many corporate boards have added climate governance to their agendas. But the maturity of boards’ climate-oversight processes and activities varies widely.
To better... View Details

Keywords: Corporate Governance; Climate Change; Corporate Social Responsibility and Impact; Governing and Advisory Boards

Publications