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      • January 2001 (Revised January 2004)
      • Case

      Ninth House: e-Learning Software

      By: Amy C. Edmondson, Frances X. Frei and Corey B. Hajim
      Jeff Snipes, CEO of the Ninth House Network, a San Francisco-based E-Learning company, considers a strategy shift to address a recent slump in sales and to attract more customers. The revised strategy would require creating shorter, more directed content that could be... View Details
      Keywords: Internet and the Web; Service Operations; Organizational Structure; Groups and Teams; Corporate Strategy; Organizational Culture; Learning; Sales; Service Delivery; Entrepreneurship; Information Technology Industry; Service Industry; Education Industry; San Francisco
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      Edmondson, Amy C., Frances X. Frei, and Corey B. Hajim. "Ninth House: e-Learning Software." Harvard Business School Case 601-047, January 2001. (Revised January 2004.)
      • January 2001 (Revised May 2001)
      • Case

      Return Logic, Inc. (A)

      By: Richard G. Hamermesh and Michele Lutz
      Follows three graduating HBS students as they build a business-to-business Internet venture and highlights the challenges they confront in structuring financing terms with venture capitalists. Requires students to carefully read a six-page term sheet to identify which... View Details
      Keywords: Venture Capital; Investment Funds; Private Equity; Internet and the Web; Negotiation Deal; Entrepreneurship
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      Hamermesh, Richard G., and Michele Lutz. "Return Logic, Inc. (A)." Harvard Business School Case 801-167, January 2001. (Revised May 2001.)
      • January 2001 (Revised May 2001)
      • Case

      Return Logic, Inc. (B)

      By: Richard G. Hamermesh and Michele Lutz
      Highlights how multiple rounds of financing work in practice and illustrates how terms agreed to in early-stage financing deals have an impact in later financing rounds. Also illustrates ethical issues that entrepreneurs confront as they build "dot-com" ventures. View Details
      Keywords: Venture Capital; Investment Funds; Private Equity; Internet and the Web; Negotiation Deal; Entrepreneurship; Ethics
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      Hamermesh, Richard G., and Michele Lutz. "Return Logic, Inc. (B)." Harvard Business School Case 801-168, January 2001. (Revised May 2001.)
      • January 2001
      • Teaching Note

      ZEFER: Building and Positioning an e-Business Consulting Company TN

      By: Richard L. Nolan and George Francis Westerman III
      Keywords: Product Positioning; Internet and the Web; Business Ventures; Consulting Industry
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      Nolan, Richard L., and George Francis Westerman III. "ZEFER: Building and Positioning an e-Business Consulting Company TN." Harvard Business School Teaching Note 301-090, January 2001.
      • January 2001 (Revised April 2001)
      • Teaching Note

      Lawyers & Leases TN

      By: Richard G. Hamermesh and Michele Lutz
      Teaching Note for (9-801-166). View Details
      Keywords: Contracts; Negotiation; Entrepreneurship; Internet and the Web; Education; Education Industry
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      Hamermesh, Richard G., and Michele Lutz. "Lawyers & Leases TN." Harvard Business School Teaching Note 801-353, January 2001. (Revised April 2001.)
      • January 2001
      • Background Note

      Online Brokers

      By: Thomas R. Eisenmann and Alastair Brown
      Describes online brokers, companies that use the Internet to help clients identify prospective trading partners and sometimes help their clients complete transactions. First, summarizes the various ways that online brokers create value for their clients. Then analyzes... View Details
      Keywords: Business Model; Web Services Industry
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      Eisenmann, Thomas R., and Alastair Brown. "Online Brokers." Harvard Business School Background Note 801-307, January 2001.
      • 2001
      • Book

      Communications Policy in Transition: The Internet and Beyond

      By: Benjamin M. Compaine and Shane Greenstein
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      Compaine, Benjamin M., and Shane Greenstein. Communications Policy in Transition: The Internet and Beyond. MIT Press, 2001.
      • January 2001
      • Article

      Developing Products on Internet Time: The Anatomy of a Flexible Development Process

      By: A. D. MacCormack, R. Verganti and M. Iansiti
      Keywords: Research and Development; Product; Online Technology
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      MacCormack, A. D., R. Verganti, and M. Iansiti. "Developing Products on Internet Time: The Anatomy of a Flexible Development Process." Management Science 47, no. 1 (January 2001).
      • 2001
      • Article

      Online-Marketing-Controlling

      By: Alexander Kracklauer, D. Quinn Mills, Olaf Passenheim and Dirk Seifert
      Keywords: Internet and the Web; Marketing
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      Kracklauer, Alexander, D. Quinn Mills, Olaf Passenheim, and Dirk Seifert. "Online-Marketing-Controlling." Markt: Journal für Marketing 40, no. 4 (2001): 151–158.
      • winter 2001
      • Article

      Product-Development Practices That Work: How Internet Companies Build Software

      By: A. D. MacCormack
      Keywords: Product; Research and Development; Internet and the Web; Applications and Software
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      MacCormack, A. D. "Product-Development Practices That Work: How Internet Companies Build Software." MIT Sloan Management Review 42, no. 2 (winter 2001): 75–84.
      • Article

      Technological Mediation and Commercial Development in the Early Internet Access Market

      By: Shane Greenstein
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      Greenstein, Shane. "Technological Mediation and Commercial Development in the Early Internet Access Market." California Management Review 43, no. 2 (Winter 2001): 75–94.
      • 2001
      • Chapter

      The Commercialization of Internet Access: Lessons from Recent Experience

      By: Shane Greenstein
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      Greenstein, Shane. "The Commercialization of Internet Access: Lessons from Recent Experience." Chap. 10 in Innovation Policy in the Knowledge-based Economy, edited by Maryann Feldman and Albert N. Link, 213–230. Kluwer Academic Publishers, 2001.
      • December 2000
      • Background Note

      Online Market Makers

      By: Thomas R. Eisenmann and Chris Hackett
      Describes the business model for online market makers, firms that use the Internet to organize a marketplace, providing participants with a virtual "place" to trade, rules to govern their exchanges, and infrastructure to support trading. First it proposes a definition... View Details
      Keywords: Business Model; Web Services Industry
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      Eisenmann, Thomas R., and Chris Hackett. "Online Market Makers." Harvard Business School Background Note 801-308, December 2000.
      • December 2000
      • Background Note

      Online Portals

      By: Thomas R. Eisenmann and Sanjay Pothen
      Describes the online portal business model. Analyzes the model, focusing on the tactics used to acquire new users, turn new users into repeat visitors, and monetize user traffic. Explains portals' revenue and cost drivers and their implications for pursuing aggressive... View Details
      Keywords: Business Model; Web Services Industry
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      Eisenmann, Thomas R., and Sanjay Pothen. "Online Portals." Harvard Business School Background Note 801-305, December 2000.
      • December 2000 (Revised March 2001)
      • Case

      DoubleTwist, Inc.

      By: Joseph L. Bower and Christina L. Darwall
      John Couch, CEO of DoubleTwist, has transformed a software products company into an Internet application service provider, racing to provide databases and tools for those working to explore the human genome. Crafting strategy and building organizational capability are... View Details
      Keywords: Growth Management; Product Development; Organizational Change and Adaptation; Corporate Strategy; Customization and Personalization; Information Technology Industry
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      Bower, Joseph L., and Christina L. Darwall. "DoubleTwist, Inc." Harvard Business School Case 301-023, December 2000. (Revised March 2001.)
      • December 2000
      • Background Note

      Online Retailers

      By: Thomas R. Eisenmann and Alastair Brown
      Describes online retailers, companies that use the Internet to sell physical goods. Defines online retailers and describes different ways to categorize them. Explores their economic model and value proposition for consumers in comparison with offline retailers. Next,... View Details
      Keywords: Business Model; Internet; Retail Industry
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      Eisenmann, Thomas R., and Alastair Brown. "Online Retailers." Harvard Business School Background Note 801-306, December 2000.
      • December 2000
      • Background Note

      Internet Access Providers

      By: Thomas R. Eisenmann and Daniel Green
      Describes the Internet access provider business model. First, it defines the model and presents different ways to categorize access providers. Second, it offers a summary of the various ways that Internet access providers create value for their customers. Next, it... View Details
      Keywords: Business Model; Internet; Web Services Industry
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      Eisenmann, Thomas R., and Daniel Green. "Internet Access Providers." Harvard Business School Background Note 801-304, December 2000.
      • December 2000
      • Case

      SupplierMarket.com (A)

      By: William A. Sahlman and Jared Stone
      Describes a decision confronting the cofounders of a B2B Internet firm that focuses on the purchasing process for manufactured direct materials. The company has raised one round of capital from two prominent venture capital firms and must decide if it makes sense to... View Details
      Keywords: Leveraged Buyouts; Customers; Decisions; Venture Capital; Internet
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      Sahlman, William A., and Jared Stone. "SupplierMarket.com (A)." Harvard Business School Case 801-228, December 2000.
      • Article

      Building and Developing the Virtual World: Commercializing Services for Internet Access

      By: Shane Greenstein
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      Greenstein, Shane. "Building and Developing the Virtual World: Commercializing Services for Internet Access." Journal of Industrial Economics 48, no. 4 (December 2000): 391–411.
      • 2000
      • Chapter

      E-Business Models: Making Sense of the Internet Business Landscape

      By: L. M. Applegate
      Keywords: Business Model; Internet and the Web; Business Ventures; Internet and the Web
      Citation
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      Applegate, L. M., ed., "E-Business Models: Making Sense of the Internet Business Landscape." In Information Technology and the New Enterprise: Future Models for Managers, edited by L. M. Applegate, Gary W. Dickson, and Gerardine DeSanctis. Upper Saddle River, NJ: Prentice Hall, 2000.
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