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      • December 2004 (Revised April 2006)
      • Case

      Nestle and Alcon--The Value of a Listing

      By: Mihir A. Desai, Vincent Dessain and Anders Sjoman
      In response to a perceived undervaluation by the capital markets, Nestle is considering divesting a part of its ophthalmology subsidiary, Alcon, and must decide on a listing location. In the process, students are challenged to wrestle with the valuation of a... View Details
      Keywords: Business Conglomerates; International Finance; Corporate Entrepreneurship; Markets; Taxation; Business Subsidiaries; Valuation; Food and Beverage Industry; Food and Beverage Industry; Europe; United States
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      Desai, Mihir A., Vincent Dessain, and Anders Sjoman. "Nestle and Alcon--The Value of a Listing." Harvard Business School Case 205-056, December 2004. (Revised April 2006.)
      • December 2004 (Revised February 2005)
      • Case

      Exporting Spanish Olive Oil to the U.S. Market

      By: Ray A. Goldberg, Hal Hogan and Miguel Angel Llano Irusta
      Spain is the largest olive oil producer, yet it sells much of its product to Italy, where it is repackaged as Italian olive oil. The decision maker in the case wants to develop Spain as the olive oil leader not just in production but in quality and value added. He... View Details
      Keywords: Plant-Based Agribusiness; Trade; Goods and Commodities; Demand and Consumers; Supply and Industry; Brands and Branding; Decisions; Customization and Personalization; Product Design; Product Development; Marketing Strategy; Product Marketing; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Spain; United States; Italy
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      Goldberg, Ray A., Hal Hogan, and Miguel Angel Llano Irusta. "Exporting Spanish Olive Oil to the U.S. Market." Harvard Business School Case 905-408, December 2004. (Revised February 2005.)
      • November 2004
      • Case

      Innocent Drinks

      By: William A. Sahlman and Dan Heath
      The three founders of a London-based, start-up smoothie company must decide between three growth options: expansion of the existing product line into Europe, extension of the brand into other product categories, or continued organic growth within the United Kingdom. View Details
      Keywords: Growth Management; Expansion; Business Growth and Maturation; Industry Growth; Corporate Entrepreneurship; Corporate Finance; Brands and Branding; Food and Beverage Industry; United Kingdom; Europe
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      Sahlman, William A., and Dan Heath. "Innocent Drinks." Harvard Business School Case 805-031, November 2004.
      • November 2004
      • Case

      The Electronic Product Code: Future Impact on the Global Food System

      By: Ray A. Goldberg and James Weber
      The Electronic Product Code (EPC) is a successor to the Uniform Product Code and will improve the efficiency and traceability of the global food system. This case focuses on how best to implement this new system and respect the privacy of the ultimate consumer, and the... View Details
      Keywords: Information; Rights; Ethics; Consumer Behavior; Management Systems; Technology Adoption; Innovation and Invention; Food and Beverage Industry
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      Goldberg, Ray A., and James Weber. "The Electronic Product Code: Future Impact on the Global Food System." Harvard Business School Case 905-409, November 2004.
      • October 2004 (Revised March 2005)
      • Case

      Bright Dairy & Food Co., Ltd

      By: David E. Bell and Hal Hogan
      Bright Dairy has been growing rapidly since becoming a public company. The Chinese market for milk products is still wide open. What should it be doing to make sure it captures a significant share of the potential market? View Details
      Keywords: Distribution; Marketing Strategy; Growth and Development; Public Ownership; Emerging Markets; Business Strategy; Food and Beverage Industry; China
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      Bell, David E., and Hal Hogan. "Bright Dairy & Food Co., Ltd." Harvard Business School Case 905-404, October 2004. (Revised March 2005.)
      • October 2004
      • Case

      DNA Traceability at Maple Leaf Foods

      By: Ray A. Goldberg, Joan McRobbie and Matthew L. Reisman
      Maple Leaf Foods is concerned about the bovine spongiform encephalopathy (Mad Cow Disease) issue in Canada and the reputation of Canadian meat products in the domestic and global markets. DNA can now trace products from sow and piglets to consumer pork products.... View Details
      Keywords: Food; Globalization; Nutrition; Performance Efficiency; Performance Improvement; Safety; Technology Adoption; Food and Beverage Industry; Canada
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      Goldberg, Ray A., Joan McRobbie, and Matthew L. Reisman. "DNA Traceability at Maple Leaf Foods." Harvard Business School Case 905-407, October 2004.
      • May 2004 (Revised July 2004)
      • Case

      Clarence Saunders: The Comeback King

      By: Nitin Nohria and Bridget Gurtler
      Follows the rise and fall of the founder of the modern supermarket, Clarence Saunders. Prior to 1915, all staple shopping took place in the market or general store, where a clerk behind a counter pulled items from shelves for customers , measured them from a barrel, or... View Details
      Keywords: Inflation and Deflation; Mission and Purpose; Business Processes; Leadership; Consumer Behavior; Leadership Style; Advertising; Customer Relationship Management; Customer Value and Value Chain; Order Taking and Fulfillment
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      Nohria, Nitin, and Bridget Gurtler. "Clarence Saunders: The Comeback King." Harvard Business School Case 404-070, May 2004. (Revised July 2004.)
      • April 2004 (Revised June 2004)
      • Teaching Note

      Starbucks: Delivering Customer Service (TN)

      By: Youngme E. Moon and John A. Quelch
      Teaching Note to (9-504-016). View Details
      Keywords: Customer Relationship Management; Food and Beverage Industry
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      Moon, Youngme E., and John A. Quelch. "Starbucks: Delivering Customer Service (TN)." Harvard Business School Teaching Note 504-089, April 2004. (Revised June 2004.)
      • April 2004
      • Teaching Note

      Gary Rodkin at Pepsi-Cola North America (TN) (A), (B), and (B) (Abridged)

      By: David A. Thomas and Ayesha Kanji
      Teaching Note to (9-403-080), (9-403-108), and (9-403-109). View Details
      Keywords: Food and Beverage Industry; North America
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      Thomas, David A., and Ayesha Kanji. "Gary Rodkin at Pepsi-Cola North America (TN) (A), (B), and (B) (Abridged)." Harvard Business School Teaching Note 404-127, April 2004.
      • March 2004
      • Teaching Note

      Starbucks and Conservation International

      By: James E. Austin, Jane Wei-Skillern and Alexis Lefort
      Teaching Note to (9-303-055). View Details
      Keywords: Food and Beverage Industry; Mexico
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      Austin, James E., Jane Wei-Skillern, and Alexis Lefort. "Starbucks and Conservation International." Harvard Business School Teaching Note 304-100, March 2004.
      • March 2004 (Revised August 2004)
      • Case

      Restricting Foods of Minimal Nutritional Value in Texas Public Schools

      By: Ray A. Goldberg and Hal Hogan
      The Commission of Agriculture in Texas wants to improve the nutritional quality of the school lunch program to help fight obesity in students. It needs the cooperation of the soft drink industry to change their products and the manner in which they provide financial... View Details
      Keywords: Government and Politics; Business and Government Relations; Nutrition; Food; Quality; Education; Education Industry
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      Goldberg, Ray A., and Hal Hogan. "Restricting Foods of Minimal Nutritional Value in Texas Public Schools." Harvard Business School Case 904-420, March 2004. (Revised August 2004.)
      • March 2004
      • Supplement

      C&S Wholesale Grocers: The Challenge of Self-Managed Teams

      By: Thomas J. DeLong
      Keywords: Management Teams; Food and Beverage Industry
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      DeLong, Thomas J. "C&S Wholesale Grocers: The Challenge of Self-Managed Teams." Harvard Business School Video Supplement 404-802, March 2004.
      • February 2004
      • Teaching Note

      Juice Guys (A) & (B) (TN)

      By: Joseph B. Lassiter III
      Teaching Note to (800-122) and (800-123). View Details
      Keywords: Food and Beverage Industry
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      Lassiter, Joseph B., III. "Juice Guys (A) & (B) (TN)." Harvard Business School Teaching Note 804-155, February 2004.
      • January 2004 (Revised March 2005)
      • Case

      Valuation Ratios in the Restaurant Industry

      By: Paul M. Healy and Krishna G. Palepu
      Examines factors underlying differences in valuation multiples (price-earnings and price-to-book) across four firms in the restaurant industry. View Details
      Keywords: Business Earnings; Valuation; Mathematical Methods; Food and Beverage Industry
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      Healy, Paul M., and Krishna G. Palepu. "Valuation Ratios in the Restaurant Industry." Harvard Business School Case 104-066, January 2004. (Revised March 2005.)
      • December 2003 (Revised January 2004)
      • Case

      7-Eleven, Inc.

      By: David E. Bell and Hal Hogan
      Can 7-Eleven United States replicate the successful experience of 7-Eleven Japan in selling fresh foods through convenience stores? Describes the Japanese system and shows the steps the company is taking to try to achieve the same success in the United States. View Details
      Keywords: Distribution; Adoption; Success; Sales; Food; Food and Beverage Industry; Food and Beverage Industry; Japan; United States
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      Bell, David E., and Hal Hogan. "7-Eleven, Inc." Harvard Business School Case 504-057, December 2003. (Revised January 2004.)
      • December 2003 (Revised April 2004)
      • Case

      Dragon's Teeth Vineyards

      By: Alan D. MacCormack, Marius Leibold, Sven Voelpel and Kerry Herman
      Dragon's Teeth Vineyards (DTV) is a South African wine producer that is considering whether to use genetically modified organisms (GMOs) in its wine-making process. GMOs promise to lower the costs of wine production significantly through increased yields and reduced... View Details
      Keywords: Technological Innovation; Growth and Development Strategy; Genetics; Transition; Brands and Branding; Product Development; Product Design; Organizational Change and Adaptation; Technology Adoption; Food and Beverage Industry; Food and Beverage Industry; South Africa
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      MacCormack, Alan D., Marius Leibold, Sven Voelpel, and Kerry Herman. "Dragon's Teeth Vineyards." Harvard Business School Case 604-069, December 2003. (Revised April 2004.)
      • November 2003 (Revised January 2004)
      • Case

      XS, Inc.

      By: Ray A. Goldberg and Joan McRobbie
      XS, Inc. created a seller and buyer Internet for the $200 billion farm supply industry. How can this start-up remain the nonpartisan hub of this network, and how will it aid in the traceability of the U.S. food system? View Details
      Keywords: Internet and the Web; Food; System; Business Startups; Agribusiness; United States
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      Goldberg, Ray A., and Joan McRobbie. "XS, Inc." Harvard Business School Case 904-417, November 2003. (Revised January 2004.)
      • October 2003 (Revised January 2004)
      • Case

      BSE in Canada

      By: Ray A. Goldberg and Kevin Allison
      A cow was determined to have Bovine Spongiform Encephalopathy in Canada, which closed its beef exports to the United States and 39 other countries. What future action should be taken, and how will country of origin specification and traceability take place in the... View Details
      Keywords: Animal-Based Agribusiness; Trade; Food; Globalized Markets and Industries; Health; Food and Beverage Industry; Food and Beverage Industry; Canada
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      Goldberg, Ray A., and Kevin Allison. "BSE in Canada." Harvard Business School Case 904-413, October 2003. (Revised January 2004.)
      • October 2003 (Revised February 2004)
      • Case

      Launching the European Food Safety Authority

      By: Ray A. Goldberg and Hal Hogan
      The first food safety commission is established for the European Union. How does it handle food safety, scientific evaluations, and people's attitudes toward scientific changes in food growing and processing--for example, genetically modified organisms? View Details
      Keywords: Food; Safety; Nutrition; Policy; Food and Beverage Industry; European Union
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      Goldberg, Ray A., and Hal Hogan. "Launching the European Food Safety Authority." Harvard Business School Case 904-414, October 2003. (Revised February 2004.)
      • October 2003 (Revised January 2004)
      • Case

      Global Farmer and the Future of Soybean Production, The

      By: Ray A. Goldberg and Kevin M. Allison
      Three farmers from three different countries are looking at the global soybean system and how to position themselves in the future. View Details
      Keywords: Animal-Based Agribusiness; Trade; Globalized Markets and Industries; Food; Strategic Planning; Forecasting and Prediction; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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      Goldberg, Ray A., and Kevin M. Allison. "Global Farmer and the Future of Soybean Production, The." Harvard Business School Case 904-402, October 2003. (Revised January 2004.)
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