Publications

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27 Apr 2016
Research & Ideas

How the FBI Reinvented Itself After 9/11

Investigation," co-written by HBS colleagues Ranjay Gulati, the Jaime and Josefina Chua Tiampo Professor of Business Administration and head of the Organizational Behavior unit; Ryan L. Raffaelli, an assistant professor in the... View Details

Keywords: by Carmen Nobel

22 Jan 2014
Working Paper Summaries

Separating Homophily and Peer Influence with Latent Space

Keywords: by Joseph P. Davin, Sunil Gupta & Mikołaj Jan Piskorski

Web

Business & Environment - Faculty & Research

Change ; Risk and Uncertainty ; Insurance ; Personal Finance ; Consumer Behavior ; Mortgages Citation Read Now Related Sastry, Parinitha, Tess Scharlemann, Ishita Sen, and Ana-Maria Tenekedjieva. "The Limits... View Details

February 2025
Case

Managing Complexity at mymuesli

By: Thomas Graeber and Stacy Straaberg

In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details

Keywords: Customer Satisfaction; Decisions; Food; Product Marketing; Product Positioning; Product Launch; Problems and Challenges; Behavior; Competitive Advantage; Customization and Personalization; Segmentation; Internet and the Web; Food and Beverage Industry; Europe; Germany

26 Mar 2019
First Look

New Research and Ideas, March 26, 2019

March 2019 Organizational Behavior and Human Decision Processes Thin Slices of Workgroups By: Satterstrom, Patricia, Jeffrey T. Polzer, Lisa Kwan, Oliver P. Hauser, Wannawiruch Wiruchnipawan, and Marina Burke Abstract—In this paper, we... View Details

Keywords: Dina Gerdeman

26 Jan 2016
First Look

January 26, 2016

employees, since some of them may naturally engage in behaviors to offset the negative effects of longer commutes. Drawing on psychological research on self-control, we theorize how engaging in future-oriented thinking about the tasks to... View Details

Keywords: Sean Silverthorne

September 2010 (Revised February 2011)
Case

Red Lobster

By: David E. Bell and Jason Riis

Red Lobster, a 40-year-old chain of seafood restaurants, has just completed some market research revealing an opportunity to shift its target customer segment. The chain is in the final stages of a 10-year plan of rejuvenation under CEO Kim Lopdrup. When he took over... View Details

Keywords: Advertising; Customer Satisfaction; Marketing Strategy; Consumer Behavior; Research; Segmentation; Food and Beverage Industry

March 2022
Case

BTS & ARMY

By: Doug J. Chung and Kay R. Koo

The South Korean K-pop band, BTS, is shattering linguistic boundaries and reshaping the global music industry. BTS became the first band in Billboard history to simultaneously top the Billboard Artist 100, Billboard Hot 100, and Billboard 200; and the sixth act to have... View Details

Keywords: Entertainment; Music Entertainment; Marketing; Brands and Branding; Social and Collaborative Networks; Social Enterprise; Consumer Behavior; Music Industry; Entertainment and Recreation Industry

August 2022
Background Note

Retail Media Networks

By: Eva Ascarza, Ayelet Israeli and Celine Chammas

In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets for advertising. Retailers set up an advertising business by allowing marketers to buy advertising space across their... View Details

19 Mar 2019
First Look

New Research and Ideas, March 19, 2019

innovations might impact—and be impacted by—workers, consumers, organizations, and society. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55845 March 2019 Organizational Behavior and Human Decision Processes Choice... View Details

Keywords: Dina Gerdeman

06 Jan 2014
Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

Behavior unit at Harvard Business School. "Successful companies may be able to reposition a 'dying' technology by redefining its identity and value for the customer." Raffaelli details his research in the paper Technology... View Details

Keywords: by Carmen Nobel; Consumer Products; Consumer Products; Consumer Products

September 2011
Article

The Labor Illusion: How Operational Transparency Increases Perceived Value

By: Ryan W. Buell and Michael I. Norton

A ubiquitous feature of even the fastest self-service technology transactions is the wait. Conventional wisdom and operations theory suggests that the longer people wait, the less satisfied they become; we demonstrate that due to what we term the labor illusion, when... View Details

Keywords: Internet and the Web; Perception; Valuation; Service Delivery; Consumer Behavior; Performance Effectiveness; Customer Satisfaction; Service Industry

19 May 2015
First Look

First Look: May 19

wealth of data it provides about agents' behavior and about the Bitcoin system itself. This article presents the platform's design principles and properties for a non-technical audience; reviews its past, present, and future uses; and... View Details

Keywords: Sean Silverthorne

25 Jan 2011
First Look

First Look: Jan. 25

PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept... View Details

Keywords: Sean Silverthorne

January 2010 (Revised August 2011)
Case

United Breaks Guitars

By: John A. Deighton and Leora Kornfeld

When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details

Keywords: Communication Technology; Customer Satisfaction; Marketing Communications; Marketing Strategy; Consumer Behavior; Network Effects; Service Delivery; Social and Collaborative Networks; Internet; Air Transportation Industry

2017
Working Paper

Salience through Information Technology: The Effect of Balance Availability on the Smoothing of SNAP Benefits

By: Andrew Hillis

Recipients of the Supplemental Nutrition Assistance Program (SNAP) run out of most benefits before halfway through a benefit deposit cycle. I study the introduction of a mobile software application, Fresh EBT, that enables beneficiaries to check their available balance... View Details

Keywords: Mobile Technology; Welfare or Wellbeing; Technology Adoption; Behavior

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26 Jul 2016
First Look

July 26, 2016

June 2016 PLoS ONE Social and Spatial Clustering of People at Humanity's Largest Gathering By: Barnett, Ian, Tarun Khanna, and Jukka-Pekka Onnela Abstract—Macroscopic behavior of scientific and societal systems results from the... View Details

Keywords: Sean Silverthorne

September 2022 (Revised May 2024)
Case

Navya: Steering toward a Driverless Future

By: Julian De Freitas, Elie Ofek, Shaun Ingledew and Tonia Labruyere

In 2022, Sophie Desormière arrived at French roboshuttle producer Navya, tasked with charting a new course in a challenging sector. The company, which had recently listed on the Paris Stock Exchange, was burning through cash reserves and needed to transform the promise... View Details

Keywords: Autonomous Vehicles; Market Entry and Exit; Opportunities; Governing Rules, Regulations, and Reforms; Consumer Behavior; Business Model; Auto Industry; Transportation Industry; France; United States