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  • All HBS Web  (864)
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    • News  (214)
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Show Results For

  • All HBS Web  (864)
    • People  (1)
    • News  (214)
    • Research  (456)
    • Events  (5)
    • Multimedia  (7)
  • Faculty Publications  (195)
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  • Web

Marketing - HBS Online

Certificate Courses (3) Multiple Formats Digital Marketing Strategy Professor Sunil Gupta Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic online environment. 7 weeks, 6-7 hrs/week Pay View Details
  • 13 Apr 2023
  • Blog Post

Building a Village: Learning and Living at HBS

Josie McNally is a co-president of the Crimson Parents club. The Crimson Parents club helps families make the transition to HBS by addressing the unique needs of the student parent, their partner, and their children through... View Details
  • 01 Dec 1997
  • News

The World's Banker

One day in July 1995, shortly after his appointment to head the World Bank, Jim Wolfensohn took time out from a project visit in the African bush for an impromptu chat with a village official. For those present, it was a memorable sight:... View Details
  • 25 Aug 2022
  • News

Action Plan: Fired Up

indie-music enthusiasts whose lifestyles were in sync with the company’s small, young workforce, he notes, “We didn’t have to wonder what our consumers would like; we shared their passions.” When he accepted the job at the then-Oregon-based Traeger in 2014, Andrus was... View Details
Keywords: Deborah Blagg; company culture; barbecue; entertaining; food; marketing; brand
  • 01 Mar 2012
  • News

Speak English, Please!

Image by Chuan Khoo / Getty Images Learning to Speak the Language of Business In March 2010, CEO Hiroshi Mikitani (MBA 1993) stood in front of his employees at online retail giant Rakuten’s Tokyo headquarters and made a stunning... View Details
Keywords: Kim Girard; Miscellaneous Store Retailers; Retail Trade
  • 01 Mar 2010
  • News

Slum for Sale

slum as defined by the United Nations: inadequate access to safe water and sanitation, poorly built housing, overcrowding, and insecure residential status (i.e., most people hold no legal title to their property). Despite these difficult... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Administration of Housing Programs, Urban Planning, and Community Development; Government
  • 01 Mar 2015
  • News

Providing an Environment for Ideas to Grow

brand shouldn’t be about erecting barriers to keep consumers out; indeed, growth requires the welcoming of new faces,” concludes HBS marketing professor Anat Keinan in a July 2014 Harvard Business Review article, “How ‘Brand Tourists’ Can... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • Student-Profile

Rohan Kekre

reasoning and quantitative tools to a set of public policy questions having first-order importance in the real world. After graduation I took a job as a management consultant at McKinsey in their New York office. I started in July 2008,... View Details
  • 01 Feb 1998
  • News

Kicking Off a Startup: Jennifer Rottenberg (MBA '96)

- a strategy, marketing, and athlete representation firm she founded - has been selected by the league's seed investors to create and manage the new league. The league's marketing strategy is "a hybrid of the ABL and WNBA women's... View Details
Keywords: Nancy O. Perry
  • Web

Arab American Heritage Month | Baker Library

"Diversity Spotlight" feature, where you can filter for U.S. start-ups founded and led by individuals of Middle Eastern/North African descent, which includes Arab Americans. Use GuideStar Pro to locate nonprofit organizations who list... View Details
  • 18 Apr 2019
  • Blog Post

Evolution in Entertainment: A Recap of the 2019 Entertainment & Media Conference

a featured panel focused on content creation. We were inspired (and very much entertained by their banters) by Chris Brancato (Creator of Narcos), Chris Moore (Executive Producer of Manchester View Details
Keywords: Entertainment / Media / Sports
  • Web

Online Transforming Customer Experiences Course | HBS Online

starts July 30th Enroll Now Gain a systematic approach for delivering standout services and experiences that provide a competitive edge and build customer loyalty. 4 weeks 5-6 hours per week 4 modules Self-Paced This course earns you a... View Details
  • 01 Dec 2019
  • News

Capitalizing the Corner Shop

photo by Getty Images photo by Getty Images When Samuel Ejeh decides to open a new location for his Lagos-based supermarket chain Grocery Bazaar, he likes to move quickly. But expansion is capital-intensive,... View Details
Keywords: Dan Morrell
  • 02 Aug 2011
  • News

A Fearless Force for Change

Jennifer Goodman Linn (MBA '99) left a legacy of hope to patients who battle rare cancers. Jennifer Goodman Linn (MBA '99) left a legacy of hope, love, and laughter to those who knew her and to the thousands who have been and will continue to be touched View Details
  • 01 Jun 2000
  • News

Q & A: Gustavo Herrero

gratifying: We will be helping HBS to collaborate with academics from the region. The first step in that direction is the Colloquium on Participant-Centered Learning, which will take place at HBS July 16-28. We will convene sixty Latin... View Details
Keywords: Garry Emmons
  • 25 Jun 2018
  • News

An Unfinished Story

the pledge of allegiance at their naturalization ceremony. Fifteen years after the couple had fled a dictatorship in Brazil, they achieved their dream of becoming United States citizens. Those are just a few of the more than 70 stories collected View Details
Keywords: April White
  • 25 Mar 2015
  • News

The Greening of Houston

through or new to Houston, this can be surprising. You’ll find high rises on the edge of the nicest neighborhoods or strip malls in the middle of other parts of the city that are somewhat incongruous with strip malls.” But the city has plenty of vibrant green spaces,... View Details
Keywords: Constantine von Hoffman; Administration of Housing Programs, Urban Planning, and Community Development; Government; Administration of Environmental Quality Programs; Government; Special Design Services; Professional Services; Petroleum and Coal Products Manufacturing; Manufacturing
  • 13 May 2013
  • Blog Post

The Art of Naming a Start-up

for the company name, since it was related to sound and invoked an aspirational feel (or maybe not, in retrospect). But I couldn’t help but associate it with the image of a white-walled IKEA-furnished lounge, so it failed. Finally, in early View Details
Keywords: Entrepreneurship
  • 01 Feb 1998
  • News

Not Your Typical Business Conference

because you've been there? What will be the most important thing you've done in your life? After a luncheon talk by Ann Fudge (see sidebar), who was honored with the HBSNWA 1997 Alumna Achievement Award, participants convened for the... View Details
  • 01 Oct 1998
  • News

Tech Trekker

have similarly discovered over the past 25 years. By supporting Lang's creativity and unconventional thinking, high-tech startups and established computer firms alike have found their assets turning to gold under her fingers. "I've always... View Details
Keywords: Marguerite Rigoglioso
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