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      • 2011
      • Book

      The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work

      By: Teresa M. Amabile and Steve J. Kramer
      The most effective managers have the ability to build a cadre of employees who have great inner work lives-consistently positive emotions; strong motivation; and favorable perceptions of the organization, their work, and their colleagues. The worst managers undermine... View Details
      Keywords: Creativity; Interpersonal Communication; Employee Relationship Management; Leadership; Performance Effectiveness; Emotions; Motivation and Incentives; Groups and Teams; Collaborative Innovation and Invention; Innovation Leadership; Working Conditions; Management Practices and Processes; Management Skills; Mission and Purpose; Organizational Culture; Performance Productivity; Attitudes; Behavior; Happiness; Perception; Trust; Time Management; Resource Allocation; Business or Company Management; Goals and Objectives; Managerial Roles
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      Amabile, Teresa M., and Steve J. Kramer. The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work. Harvard Business Review Press, 2011.
      • 2011
      • Working Paper

      Managing Political Risk in Global Business: Beiersdorf 1914-1990

      By: Geoffrey Jones and Christina Lubinski
      This working paper examines corporate strategies of political risk management during the twentieth century. It focuses especially on Beiersdorf, a German-based pharmaceutical and skin care company. During World War I the expropriation of its brands and trademarks... View Details
      Keywords: History; Risk Management; Business History; Multinational Firms and Management; Corporate Strategy; Intellectual Property; Cooperation; Business and Government Relations; Germany
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      Jones, Geoffrey, and Christina Lubinski. "Managing Political Risk in Global Business: Beiersdorf 1914-1990." Harvard Business School Working Paper, No. 12-003, July 2011.
      • June 2011 (Revised November 2014)
      • Case

      Vehbi Koç and the Making of Turkey's Largest Business Group

      By: Asli M. Colpan and Geoffrey Jones
      The case describes the creation of Turkey's largest business group by Vehbi Koç. The foundation of this group in the interwar years, and its subsequent diversification into many industries, including automobiles, household goods, and services, is analysed. The case... View Details
      Keywords: Emerging Markets; Entrepreneurship; Globalization; Organizational Structure; Diversification; Manufacturing Industry; Turkey
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      Colpan, Asli M., and Geoffrey Jones. "Vehbi Koç and the Making of Turkey's Largest Business Group." Harvard Business School Case 811-081, June 2011. (Revised November 2014.)
      • May 2011 (Revised January 2013)
      • Case

      Nike Football: World Cup 2010 South Africa

      By: Elie Ofek and Ryan Johnson
      Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1... View Details
      Keywords: Digital Marketing; Business Divisions; Communication; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Launch; Planning; Competition; Apparel and Accessories Industry; South Africa
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      Ofek, Elie, and Ryan Johnson. "Nike Football: World Cup 2010 South Africa." Harvard Business School Case 511-060, May 2011. (Revised January 2013.)
      • May–June 2011
      • Article

      The Uninvited Brand

      By: Susan Fournier and Jill Avery
      Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted... View Details
      Keywords: Marketing; Brands; Brand Building; Brand Management; Digital Marketing; Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Internet and the Web; Social Media; Advertising Industry; Consumer Products Industry
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      Fournier, Susan, and Jill Avery. "The Uninvited Brand." Business Horizons 54, no. 3 (May–June 2011): 193–207.
      • April 2011 (Revised January 2015)
      • Case

      The Eleganzia Group

      By: Elie Ofek, Elena Corsi, Bharat Sajnani, Sorina Casian-Botez and Francesco Tronci
      Eleganzia Group management faces tough decisions heading into the summer of 2010. With tourism on the decline due to the global economic recession, General Manager Giannuzzi must decide how to set prices at the Forte Village Resort, the Group's most well-known... View Details
      Keywords: Pricing; Pricing Strategy; Customer Management; Branding; Customer Relationship Management; Price; Luxury; Business Strategy; Brands and Branding; Accommodations Industry; Travel Industry; Italy
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      Ofek, Elie, Elena Corsi, Bharat Sajnani, Sorina Casian-Botez, and Francesco Tronci. "The Eleganzia Group." Harvard Business School Case 511-115, April 2011. (Revised January 2015.)
      • April 2011 (Revised April 2011)
      • Module Note

      Investor Demand

      By: Robin Greenwood
      This conceptual note describes a series of cases on the investor demand approach to investment strategy and management. The cases demonstrate how and why securities market dislocations are driven by non-fundamental demand. I use the cases to progressively build a... View Details
      Keywords: Investment
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      Greenwood, Robin. "Investor Demand." Harvard Business School Module Note 211-101, April 2011. (Revised April 2011.)
      • April 2011
      • Article

      The Origins of Japanese Technological Modernization

      By: Tom Nicholas
      Explanations of Japanese technological modernization from the late nineteenth to the mid-twentieth century have increasingly focused on domestic capabilities as opposed to the traditional emphasis on knowledge transfers from the West. Yet, the literature is mostly... View Details
      Keywords: Knowledge Sharing; Body of Literature; Innovation and Invention; Technological Innovation; Patents; Measurement and Metrics; Expansion; Growth and Development Strategy; Economic Growth; Developing Countries and Economies; Information Technology; Technology Industry; Japan; Germany; Great Britain; United States
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      Nicholas, Tom. "The Origins of Japanese Technological Modernization." Explorations in Economic History 48, no. 2 (April 2011): 272–291.
      • March 2011 (Revised September 2011)
      • Background Note

      Everyone and Everything is Online

      By: Stephen P. Bradley and Nancy Bartlett
      The twenty-first century digital world enabled mobile, empowered, content-hungry individuals to capture the value of enabling technologies and applications to manage, create, share, and influence content across the creation and delivery spectrum. Users were online in... View Details
      Keywords: Communication Technology; Learning; Entertainment; Power and Influence; Internet and the Web; Value; Web Services Industry
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      Bradley, Stephen P., and Nancy Bartlett. "Everyone and Everything is Online." Harvard Business School Background Note 711-494, March 2011. (Revised September 2011.)
      • March 2011 (Revised April 2018)
      • Case

      1366 Technologies: Scaling the Venture

      By: Joseph B. Lassiter III, Ramana Nanda, David Kiron and Evan Richardson
      For some time, 1366's co-founders, Frank van Mierlo and Ely Sachs, had faced a choice, which was now made all the more stark: 1366 could expand to produce silicon wafers itself, raising the required capital from "friendly" investors and building shipment volume slowly,... View Details
      Keywords: Information Technology; Innovation Strategy; Corporate Strategy; Intellectual Property; Management Teams; Renewable Energy; Financial Strategy; Growth and Development Strategy; Corporate Finance; Energy Industry; Technology Industry; United States
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      Lassiter, Joseph B., III, Ramana Nanda, David Kiron, and Evan Richardson. "1366 Technologies: Scaling the Venture." Harvard Business School Case 811-076, March 2011. (Revised April 2018.)
      • March 2011
      • Case

      Insight Communications

      By: Rajiv Lal and Natalie Kindred
      After undertaking a multi-year, metrics-driven operational and cultural overhaul, in April 2010 Insight Communications was planning the next phase of its development. Insight was a New York-based provider of cable, landline phone, and high-speed Internet service to... View Details
      Keywords: Organizational Culture; Competitive Strategy; Management Practices and Processes; Performance Improvement; Growth Management; Management Systems; Business Processes; Measurement and Metrics; Employees; Telecommunications Industry; New York (state, US)
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      Lal, Rajiv, and Natalie Kindred. "Insight Communications." Harvard Business School Case 511-005, March 2011.
      • March 2011
      • Supplement

      H Partners and Six Flags (B)

      By: Robin Greenwood and Michael Gorzynski
      Rehan Jaffer, the founder of hedge fund H Partners, is considering what to do with his investment in Six Flags. H Partners had invested a significant amount of the firm's capital in the senior bonds of U.S.-based Six Flags, following that company's bankruptcy filing. View Details
      Keywords: Equity; Insolvency and Bankruptcy; Business and Shareholder Relations; Price; Acquisition; Decisions; Borrowing and Debt; Investment Funds; Opportunities; Bonds; Investment Activism; Financial Services Industry; United States
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      Greenwood, Robin, and Michael Gorzynski. "H Partners and Six Flags (B)." Harvard Business School Supplement 211-096, March 2011.
      • March 2011
      • Article

      Cheaper Patents

      By: Tom Nicholas
      The 1883 Patents Act in Britain provides perspective for modern patent policy reforms because it radically changed incentives for inventors by reducing filing fees by 84 percent. Patents increased 2.5 fold after the reform, which was evenly distributed across the... View Details
      Keywords: Patents; Global Range; Distribution; Demand and Consumers; Organizational Structure; Business Processes; Innovation and Invention; Innovation and Management; Policy; Governing Rules, Regulations, and Reforms; Fluctuation; Motivation and Incentives; Distribution Industry; United States; Great Britain
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      Nicholas, Tom. "Cheaper Patents." Research Policy 40, no. 2 (March 2011).
      • 2011
      • Casebook

      Transnational Management: Text Cases and Readings in Cross Border Management

      By: Christopher A. Bartlett and Paul W. Beamish
      Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the... View Details
      Keywords: Experience and Expertise; Economy; Framework; Cross-Cultural and Cross-Border Issues; Global Strategy; Management; Problems and Challenges; Situation or Environment; Strategy; Competition
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      Bartlett, Christopher A., and Paul W. Beamish. Transnational Management: Text Cases and Readings in Cross Border Management. 6th ed. Burr Ridge, IL: McGraw-Hill/Irwin, 2011.
      • February 2011 (Revised December 2012)
      • Case

      The Ford Fiesta

      By: John Deighton and Leora Kornfeld
      Executives at Ford wondered if social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand image... View Details
      Keywords: Advertising Campaigns; Digital Marketing; Leadership; Goals and Objectives; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Standards; Auto Industry
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      Deighton, John, and Leora Kornfeld. "The Ford Fiesta." Harvard Business School Case 511-117, February 2011. (Revised December 2012.) (request a courtesy copy.)
      • January 2011
      • Case

      AIC Netbooks: Optimizing Product Assembly

      By: Steven C. Wheelwright and Sunru Yong
      AIC Systems, located in Taichung, Taiwan, is a manufacturer of printed circuit boards, primarily for motherboards and video cards for personal computers. The firm is considered an original design manufacturer (ODM) and takes an active role in innovating and designing... View Details
      Keywords: Performance Management; Quantitative Analysis; Manufacturing; Production Planning; Production Management; Diversification; Production; Performance Efficiency; Product Design; Performance Improvement; Mobile Technology; Manufacturing Industry; Electronics Industry; Taiwan
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      Wheelwright, Steven C., and Sunru Yong. "AIC Netbooks: Optimizing Product Assembly." Harvard Business School Brief Case 114-245, January 2011.
      • January – February 2011
      • Article

      Benchmarks as Limits to Arbitrage: Understanding the Low-Volatility Anomaly

      By: Malcolm Baker, Brendan Bradley and Jeffrey Wurgler
      Contrary to basic finance principles, high-beta and high-volatility stocks have long underperformed low-beta and low-volatility stocks. This anomaly may be partly explained by the fact that the typical institutional investor's mandate to beat a fixed benchmark... View Details
      Keywords: Volatility; Stocks; Investment Return; Investment Portfolio; Risk Management; Performance Expectations
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      Baker, Malcolm, Brendan Bradley, and Jeffrey Wurgler. "Benchmarks as Limits to Arbitrage: Understanding the Low-Volatility Anomaly." Financial Analysts Journal 67, no. 1 (January–February 2011).
      • January 2011
      • Article

      Does Intellectual Property Rights Reform Spur Industrial Development?

      By: Lee G. Branstetter, Ray Fisman, C. Fritz Foley and Kamal Saggi
      An extensive theoretical literature generates ambiguous predictions concerning the effects of intellectual property rights (IPR) reform on industrial development. The impact depends on whether multinational enterprises (MNEs) expand production in reforming countries... View Details
      Keywords: Development Economics; Foreign Direct Investment; Multinational Firms and Management; Governing Rules, Regulations, and Reforms; Intellectual Property; Rights; Production; Expansion; United States
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      Branstetter, Lee G., Ray Fisman, C. Fritz Foley, and Kamal Saggi. "Does Intellectual Property Rights Reform Spur Industrial Development?" Journal of International Economics 83, no. 1 (January 2011): 27–36.
      • 2011
      • Chapter

      Regional Trade Integration and Multinational Firm Strategies

      By: Pol Antras and C. Fritz Foley
      This paper analyzes the effects of the formation of a regional trade agreement on the level and nature of multinational firm activity. We examine aggregate data that captures the response of U.S. multinational firms to the formation of the ASEAN free trade agreement.... View Details
      Keywords: Forecasting and Prediction; Trade; Foreign Direct Investment; Multinational Firms and Management; Globalized Markets and Industries; Analytics and Data Science; Agreements and Arrangements; United States
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      Antras, Pol, and C. Fritz Foley. "Regional Trade Integration and Multinational Firm Strategies." In Costs and Benefits of Regional Economic Integration in Asia, edited by Robert J. Barro and Jong-Wha Lee. Oxford University Press, 2011.
      • January – February 2011
      • Article

      Stop Holding Yourself Back

      By: Anne Morriss, Robin J. Ely and Frances X. Frei
      After working with hundreds of leaders in a wide variety of organizations and in countries all over the globe, the authors found one very clear pattern: when it comes to meeting their leadership potential, many people unintentionally get in their own way. Five barriers... View Details
      Keywords: Transformation; Decision Choices and Conditions; Leadership; Personal Development and Career; Personal Characteristics
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      Morriss, Anne, Robin J. Ely, and Frances X. Frei. "Stop Holding Yourself Back." Harvard Business Review 89, nos. 1-2 (January–February 2011).
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