Publications

March 2021 (Revised August 2022)
Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal

In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details

Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States

Max H. Bazerman is Jesse Isidor Straus Professor of Business Administration at the Harvard Business School. His recent books... View Details

Keywords: accounting industry; accounting industry; accounting industry

June 2023
Case

Dan McCrum - Unmasking Wirecard

By: Jonas Heese, Charles C.Y. Wang, Tonia Labruyere and Carlota Moniz

Dan McCrum, an investigative journalist for the Financial Times, had spent the past six years fighting to expose German payment processing firm Wirecard. The company had enjoyed years of exponential growth and was viewed by several investors as the poster child of... View Details

Keywords: Crime and Corruption; Accounting; Financial Services Industry; Financial Services Industry; Europe; United Kingdom; Germany

19 Jan 2021
Blog Post

2+2 Where Are They Now Spotlight: Marc Duranteau (MBA 2019)

the US. Did 2+2 change your path or alter your post-undergraduate plans? No, I stuck to my original plans. However, the 2+2 program gave me the self-confidence to take more risks on my first assignment as a project manager. The French manufacturing View Details

Web

Lifelong Learning - Alumni

industry Re: Lorin Gresser (MBA 1998); By: Jen McFarland Flint 01 Mar 2024 HBS Alumni Bulletin Research Brief: The Real Cost of Countering China Re: Laura Alfaro (Warren Alpert Professor of Business Administration); By: Jennifer Myers 01... View Details

22 Feb 2008
Working Paper Summaries

Consumer Demand for Prize-Linked Savings: A Preliminary Analysis

Keywords: by Peter Tufano, Nick Maynard & Jan-Emmanuel De Neve; Financial Services

Web

Help - Alumni

Help Account Information 6ms Frequently Asked Questions HBS Account & Login HarvardKey Login HBS Email Two-step verification (Duo) Spam Email & Phishing Profile Updates & Subscriptions LinkedIn Alumni... View Details

29 Aug 2011
Research & Ideas

Decoding Insider Information and Other Secrets of Old School Chums

spent several years unlocking the power of school ties, studying how these social connections affect important decisions and, ultimately, help shape the economy. Their research shows that it's possible to make better stock picks simply by knowing whether two View Details

Keywords: by Carmen Nobel; Financial Services

September 2012 (Revised December 2013)
Case

Roxbury Technology Corporation

By: Richard S. Ruback and Royce Yudkoff

Roxbury Technology is a Boston-based re-manufacturer of ink and toner cartridges. In early 2012 RTC was re-evaluating its approach to the company's two most important goals: reducing customer concentration and increasing profitability. RTC's largest customer accounted... View Details

Keywords: Social Enterprise; Social Entrepreneurship; Financial Management; Customers; Diversification; Green Technology Industry; Green Technology Industry; Boston

30 Nov 2016
Blog Post

Why I Didn’t Think I’d Get in to HBS

application to the world’s best business school – one that prides itself on ethnic, geographic, and industry diversity – felt pretty daunting. Indeed, whatever inkling of hope I might have harbored after looking in the mirror on the... View Details

30 Apr 2024
Book

When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

decisions that were so clearly disastrous not only for workers and others exposed to asbestos but for the company itself. Shortly thereafter, in 1982, with its asbestos-related liabilities projected to exceed its assets, Johns-Manville shocked the business world by... View Details

Keywords: by Dina Gerdeman

2016
Working Paper

Foreign Competition and Domestic Innovation: Evidence from U.S. Patents

By: David Autor, David Dorn, Gordon H. Hanson, Pian Shu and Gary Pisano

Manufacturing is the locus of U.S. innovation, accounting for more than three quarters of U.S. corporate patents. The rise of import competition from China has represented a major competitive shock to the sector, which in theory could benefit or stifle innovation. In... View Details

Keywords: Patents; Competition; System Shocks; Trade; Innovation and Invention; Manufacturing Industry; China; United States

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2024
Working Paper

Economic Budgeting for Endowment-Dependent Universities

By: John Y. Campbell, Jeremy C. Stein and Alex A. Wu

To understand their financial position, universities need to understand the long-term implications of their operating revenues and costs in relation to the financial assets they have available. Standard budgeting procedures that focus on one or two years at a time and... View Details

Keywords: Budgets and Budgeting; Cash Flow; Cost; Revenue; Education Industry

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2012
Chapter

The Confederacy of Heterogeneous Software Organizations and Heterogeneous Developers: Field Experimental Evidence on Sorting and Worker Effort

By: Kevin J. Boudreau and Karim R. Lakhani

Software development occurs in a patchwork or "confederacy" of different types of institutions (universities, small start-ups, multinational enterprises, government agencies, etc.) utilizing varied work approaches. Here we speculate on one possible explanation for this... View Details

Keywords: Innovation and Invention; Applications and Software; Product Development; Organizations; Employees; Behavior; Competition; Cooperation; Creativity; Information Technology Industry

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17 Aug 2023
Research & Ideas

‘Not a Bunch of Weirdos’: Why Mainstream Investors Buy Crypto

equity market, but a growing force to be reckoned with, according to the research. "Crypto is seeing large-scale adoption," Di Maggio says. At the same time, the industry finds itself in the spotlight of regulators who are exploring ways... View Details

Keywords: by Ben Rand

June 1986
Case

Premier Furniture Co.

By: Thomas R. Piper

A credit analyst for a furniture manufacturer is confronted with two customers who have exceeded their credit limits. The financial performance of each has been weak, and one of the customers has a highly leveraged balance sheet. Industry conditions are weak; the... View Details

Keywords: Cost vs Benefits; Financial Statements; Credit; Sales; Manufacturing Industry

05 Jan 2010
First Look

First Look: January 5

pairwise industry and establishment level and measure agglomeration in a global and continuous metric space. These indices exhibit distinct advantages compared to traditional measures of agglomeration including the independence on the... View Details

Keywords: Martha Lagace

Web

Degrees, Certifications & Alumni Status | About

learn, through flexible programs where you complete coursework on your own time while meeting regular deadlines. Executive Education Grants : Certificate of Completion for all programs Alumni Status : For select programs only Whether it’s improving leadership skills,... View Details

February 2003 (Revised May 2004)
Case

ENSR International

What is the best way to "sell" consulting services? Should the firm focus on key accounts? Should it have dedicated salespeople? How should the firm account for "selling" activities in its compensation plan? ENSR is an environmental consulting firm located in Westford,... View Details

Keywords: Sales; Consulting Industry; Massachusetts