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Show Results For
- All HBS Web
(1,506)
- News (220)
- Research (1,233)
- Multimedia (1)
- Faculty Publications (1,017)
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
Text-mining technologies can now help companies listen to their customers better than ever... My advice: 'Don't let your competitors listen to your clients; do it yourself first.'" Andrea Learned pointed out, "Eventually, those... View Details
Keywords: by James Heskett
- 24 Apr 2014
- News
Using an online platform to reinvent education
Students can take advantage of the extensive library of more than 6,000 educational videos, 100,000 interactive challenges, and assessments from any computer with web access. Every interaction with the system is logged so that parents and... View Details
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
popularity of chef Wolfgang Puck. Technology as a Tool Advances in technology have changed museum operations, both internally and externally. Whether it's as simple as the software that helps organize... View Details
- Web
Privacy - HBS Working Knowledge
developed with the recognition that Internet technologies continue to develop and evolve rapidly, and that such changes may require us to alter our Privacy Policy. Any such alterations will not affect our general commitment to the... View Details
- February 2017
- Case
BlaBlaCar: The Road Ahead...
By: Karim R. Lakhani, Arun Sundararajan, Emilie Billaud and Caroline Caltagirone
In 2017, the co-founders of BlaBlaCar—the world’s largest long-distance carpooling company—reflected on the evolution of their venture and the way forward. BlaBlaCar had reached critical mass and size; yet staying still was not going to be enough to be relevant and... View Details
Keywords: Business Growth and Maturation; Business Startups; Transformation; Decision Making; Values and Beliefs; Growth and Development Strategy; Digital Platforms; Network Effects; Strategic Planning; Competitive Strategy; Expansion; Internet and the Web; Transportation Networks; Web Services Industry; Web Services Industry; France; Europe
Lakhani, Karim R., Arun Sundararajan, Emilie Billaud, and Caroline Caltagirone. "BlaBlaCar: The Road Ahead..." Harvard Business School Case 617-050, February 2017.
- December 1999
- Case
Sun Microsystems, Inc. (A4): Sun Peak: Helen Yang and Mark Walden on "Running Sun on Sun"
By: Rosabeth M. Kanter and Jane Roessner
SunPeak was the largest project Sun Microsystems, Inc. had ever undertaken: shifting Sun's entire business transaction system from a mainframe-based enterprise resource planning (ERP) system to a Sun-based system. Making the shift would be complicated and financially... View Details
- January 2017 (Revised August 2019)
- Case
X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (A)
By: Feng Zhu and Angela Acocella
Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com’s third-party Marketplace, and online sales expanded rapidly. Over time, X Fire noticed that products of which it... View Details
Keywords: Ethics; Competition; Digital Platforms; Internet and the Web; Small Business; Retail Industry; Canada
Zhu, Feng, and Angela Acocella. "X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (A)." Harvard Business School Case 617-046, January 2017. (Revised August 2019.)
- April 2016
- Teaching Note
Flipkart: Transitioning to a Marketplace Model
By: Sunil Gupta and Das Narayandas
In 2015, Sachin and Binny Bansal, co-founders of India's largest e-tailer, Flipkart, announced that the company would switch to a marketplace model and move its logistics arm into a separate company. At the time of the announcement, Snapdeal already claimed to be... View Details
- August 2022
- Supplement
Zalora: Data-Driven Pricing Recommendations
By: Ayelet Israeli
This exercise can be used in conjunction with the main case "Zalora: Data-Driven Pricing" to facilitate class discussion without requiring data analysis from the students. Instead, the exercise presents reports that were created by the data science team to answer the... View Details
Keywords: Pricing; Pricing Algorithms; Dynamic Pricing; Ecommerce; Pricing Strategy; Pricing And Revenue Management; Apparel; Singapore; Startup; Demand Estimation; Data Analysis; Data Analytics; Exercise; Price; Internet and the Web; Apparel and Accessories Industry; Retail Industry; Fashion Industry; Singapore
Israeli, Ayelet. "Zalora: Data-Driven Pricing Recommendations." Harvard Business School Supplement 523-032, August 2022.
- Article
Can Anything Derail Google's Growth Engine?
Keywords: Marketing, Technology, Digital, Services, And Strategy; Strategy; Internet and the Web; Marketing
Rayport, Jeffrey F. "Can Anything Derail Google's Growth Engine?" Bloomberg Businessweek Online (October 27, 2008).
- April 2009
- Article
What's Your Google Strategy?
By: Andrei Hagiu and David B. Yoffie
Hagiu, Andrei, and David B. Yoffie. "What's Your Google Strategy?" Harvard Business Review 87, no. 4 (April 2009).
- February 2006 (Revised January 2007)
- Case
MercadoLibre.com
By: Francisco de Asis Martinez-Jerez, Joshua Bellin and James Robert Dillon
MercadoLibre.com, eBay's Latin-American partner, needed to decide how far it was going to follow eBay's practice of offering "free listing days" and discounted special-feature days. Was this type of promotion prudent, given MercadoLibre.com's customer base, revenue... View Details
Martinez-Jerez, Francisco de Asis, Joshua Bellin, and James Robert Dillon. "MercadoLibre.com." Harvard Business School Case 106-057, February 2006. (Revised January 2007.)
- fall 1997
- Article
Commentary on 'Exploring the Implications of the Internet for Consumer Marketing'
By: J. A. Deighton
Deighton, J. A. "Commentary on 'Exploring the Implications of the Internet for Consumer Marketing'." Journal of the Academy of Marketing Science 25, no. 4 (fall 1997).
- September 2009 (Revised March 2015)
- Supplement
eBay Partner Network (C)
By: Benjamin Edelman and Ian Larkin
Supplements the (A) case. View Details
Edelman, Benjamin, and Ian Larkin. "eBay Partner Network (C)." Harvard Business School Supplement 910-012, September 2009. (Revised March 2015.)
- September 2009 (Revised March 2015)
- Supplement
eBay Partner Network (B)
By: Benjamin Edelman and Ian Larkin
Supplements the (A) case. View Details
Edelman, Benjamin, and Ian Larkin. "eBay Partner Network (B)." Harvard Business School Supplement 910-009, September 2009. (Revised March 2015.)
- September 2002
- Case
Pura Vida Coffee
By: James E. Austin and Allen S. Grossman
Tells the story of two HBS graduates who sell gourmet coffee over the Internet to support an outreach ministry in Costa Rica. View Details
Austin, James E., and Allen S. Grossman. "Pura Vida Coffee." Harvard Business School Multimedia/Video Case 303-051, September 2002.
- September 2001
- Article
The Emerging Position of the Internet as an Advertising Medium
By: Alvin J. Silk, Lisa R. Klein and Ernst R. Berndt
Silk, Alvin J., Lisa R. Klein, and Ernst R. Berndt. "The Emerging Position of the Internet as an Advertising Medium." Netnomics 3, no. 2 (September 2001): 129–148.
- autumn 2000
- Article
eBay, Inc.
By: Stephen P. Bradley and Kelley Porter
Bradley, Stephen P., and Kelley Porter. "eBay, Inc." Journal of Interactive Marketing 14, no. 4 (autumn 2000). (Reprint of Harvard Business Case No. 700-007.)
- Spring 2016
- Article
Net Neutrality: A Fast Lane to Understanding the Tradeoffs
By: Shane Greenstein, Martin Peitz and Tommaso Valletti
The last decade has seen a strident public debate about the principle of "net neutrality." The economic literature has focused on two definitions of net neutrality. The most basic definition of net neutrality is to prohibit payments from content providers to internet... View Details
Greenstein, Shane, Martin Peitz, and Tommaso Valletti. "Net Neutrality: A Fast Lane to Understanding the Tradeoffs." Journal of Economic Perspectives 30, no. 2 (Spring 2016): 127–150.
- May 2011
- Conference Presentation
Viral Videos: The Dynamics of Online Video Advertising Campaigns
By: Anita Elberse