Publications

December 2000
Background Note

Online Portals

By: Thomas R. Eisenmann and Sanjay Pothen

Describes the online portal business model. Analyzes the model, focusing on the tactics used to acquire new users, turn new users into repeat visitors, and monetize user traffic. Explains portals' revenue and cost drivers and their implications for pursuing aggressive... View Details

Keywords: Business Model; Web Services Industry

Educators

January 2000
Case

greatEntertaining.com

By: Myra M. Hart and Nicole Tempest

GreatEntertaining.com is the result of years of planning, testing, and adapting the concept before committing to launch the business. Focus, value creation, and productive partnerships are key issues. View Details

Keywords: Business Startups; Strategic Planning; Partners and Partnerships; Adaptation; Value Creation; Web Services Industry

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November 1999 (Revised October 2009)
Case

Virtualis Systems (A)

By: Jay O. Light and Michael J. Roberts

Describes a second-year MBA's attempts to make money for a fledgling Web-hosting business. As the case ends, he must both sort out the company's business model and financing needs, as well as select from an array of financing and acquisition alternatives. View Details

Keywords: Mergers and Acquisitions; Business Model; Business Startups; Financial Strategy; Financing and Loans; Web Services Industry

Educators

December 1998 (Revised February 2003)
Case

Trilogy (A)

Trilogy is a rapidly growing company that is taking a highly unusual approach to capturing an enterprise software market (the "selling chain") that is also the target of much larger competitors. The case offers students an opportunity to assess the company's methods,... View Details

Keywords: Business or Company Management; Competition; Growth Management; Business Growth and Maturation; Software; Web Services Industry

Educators

April 1998 (Revised November 1999)
Case

CitySoft, Inc.

By: Myra M. Hart, Marco Iansiti, Andrea H. Chermayeff and Diana S. Gardner

Two entrepreneurs are discussing how to scale-up their new company. They face a variety of issues, ranging from hiring and training to strategy and focus. View Details

Keywords: Business Startups; Business Strategy; Business Growth and Maturation; Selection and Staffing; Internet; Web Services Industry

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2004
Chapter

When Good Names Go Bad: Organizational Illegitimacy, and the Dotcom Collapse

By: Mary Ann Glynn and Christopher Marquis

Keywords: Business Ventures; Failure; Web Services Industry

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Web

Workshops & Technical Talks - Research Computing Services

Introduction to Data Visualization with ggplot2 Cleaning Data in R Python Python workshop materials (e.g., Python Introduction; Python Web Scraping) from Harvard's Institute for Quantitative Social Science (IQSS) . DataCamp Introduction... View Details

01 Sep 2003
News

New Editor Takes Helm at HBS Bulletin

Roger Thompson, a longtime editor at Nation’s Business magazine and, more recently, a Web site developer and manager for Cox Interactive Media, is the new editor of the HBS Bulletin. In July, he assumed the position formerly held by... View Details

Keywords: Publishing Industries (except Internet); Information

Spring 2016
Article

Net Neutrality: A Fast Lane to Understanding the Tradeoffs

By: Shane Greenstein, Martin Peitz and Tommaso Valletti

The last decade has seen a strident public debate about the principle of "net neutrality." The economic literature has focused on two definitions of net neutrality. The most basic definition of net neutrality is to prohibit payments from content providers to internet... View Details

Keywords: Internet and the Web; Policy

Article

Moving from Engagement to a Real Marriage of Brand and Customer

Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing

Article

Why the Wall Street Journal Online Will (Eventually) Go Free

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

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Article

Cloud Computing is No Pipe Dream

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

Article

Why Online Ads Are Weathering the Recession

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

Article

How Social Networks Are Changing Everything

Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing

February 13, 2011
Article

Google's Search Gold Mine Could Tap Out

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

May 2011
Conference Presentation

Viral Videos: The Dynamics of Online Video Advertising Campaigns

By: Anita Elberse

Keywords: Internet and the Web; Advertising