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  • February 2018 (Revised October 2019)
  • Case

HubSpot and Motion AI: Chatbot-Enabled CRM

By: Jill Avery and Thomas Steenburgh
HubSpot, an inbound marketing, sales, and customer relationship management (CRM) software provider, announced that it had acquired Motion AI, a software platform that enabled companies to easily build and deploy chatbots, fueled by artificial intelligence, to interact... View Details
Keywords: CRM; Sales Management; Customer Service; Artificial Intelligence; B2B Vs. B2C; Business Marketing; SaaS; Marketing; Marketing Strategy; Brands and Branding; Customer Focus and Relationships; Sales; Salesforce Management; Technological Innovation; Applications and Software; Customer Relationship Management; AI and Machine Learning; Service Industry; Service Industry; United States; North America
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Avery, Jill, and Thomas Steenburgh. "HubSpot and Motion AI: Chatbot-Enabled CRM." Harvard Business School Case 518-067, February 2018. (Revised October 2019.)
  • September 2004 (Revised December 2004)
  • Case

Metso Paper: Globalization of Finnish Metal Workshops

By: Lynda M. Applegate, Marikka Heikkila and Kalle Lyytinen
Metso Paper, the world's largest producer of paper machines, aims to transform itself into a knowledge- and information-based service and solution provider for the paper industry by aggressively exploiting information technologies. In the fall of 2002, Jorma Hujala, a... View Details
Keywords: Production; Customer Value and Value Chain; Information Technology; Corporate Strategy; Knowledge Management; Machinery and Machining; Expansion; Service Delivery; Manufacturing Industry; Pulp and Paper Industry; Finland
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Applegate, Lynda M., Marikka Heikkila, and Kalle Lyytinen. "Metso Paper: Globalization of Finnish Metal Workshops." Harvard Business School Case 805-057, September 2004. (Revised December 2004.)
  • May 2013 (Revised August 2013)
  • Case

McKinsey & Company

By: Jay W. Lorsch and Kathleen Durante
In early 2013 the leaders of McKinsey & Co., were reflecting, as they did periodically, on the path forward for their firm. Founded in Chicago in 1926 by James O. McKinsey (Mac), with only a small staff in one office, the firm had grown to be a global company with more... View Details
Keywords: CONSULTING Firms; McKinsey; Professional Service Firm; Marvin Bower; Strategy; Governance; Consulting Industry
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Lorsch, Jay W., and Kathleen Durante. "McKinsey & Company." Harvard Business School Case 413-109, May 2013. (Revised August 2013.)
  • August 2010 (Revised November 2011)
  • Case

MindTree: A Community of Communities

By: David A. Garvin and Rachna Tahilyani
MindTree is a mid-sized Indian IT services company known for its knowledge management practices, its collaborative communities, and its strong culture and values. The CEO has set a goal of becoming a $1 billion company by 2014; to reach that goal, employees must create... View Details
Keywords: Learning; Corporate Entrepreneurship; Employee Relationship Management; Innovation and Invention; Knowledge Management; Leadership; Organizational Culture; Social and Collaborative Networks; Information Technology Industry; India
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Garvin, David A., and Rachna Tahilyani. "MindTree: A Community of Communities." Harvard Business School Case 311-049, August 2010. (Revised November 2011.)
  • April 2013
  • Teaching Plan

Barclays and the LIBOR Scandal

By: Clayton S. Rose and Aldo Sesia
In the summer of 2012, Barclays plc, one of the largest banks in the world, agreed to settle with authorities and acknowledged that the firm had manipulated LIBOR (London Inter-Bank Offered Rate)—a benchmark reference rate that was fundamental to the operation of... View Details
Keywords: Financial Systems; Financial Services; Corruption; Regulation; General Management; Management; Leadership; Economic Systems; Crime and Corruption; Ethics; Culture; Financial Services Industry; Financial Services Industry; United Kingdom
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Rose, Clayton S., and Aldo Sesia. "Barclays and the LIBOR Scandal ." Harvard Business School Teaching Plan 313-108, April 2013.
  • March 2004 (Revised June 2004)
  • Case

Business of Life, The

By: Debora L. Spar
Every day, around the world, babies and children are being sold. Frequently, these transactions appear to be above or beyond the market. Orphaned children are never "sold"--they are only "matched" with their "forever families." Eggs are "donated," and surrogate mothers... View Details
Keywords: Ethics; Markets; Social Issues; Family and Family Relationships
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Spar, Debora L., and Cate Reavis. "Business of Life, The." Harvard Business School Case 704-037, March 2004. (Revised June 2004.)
  • 13 Sep 2010
  • Research & Ideas

The Consumer Appeal of Underdog Branding

attractive. Why? The reason might be an increasing willingness on the part of consumers to identify with the underdog. In today's economically difficult times, it appears, underdog brands are gaining psychological, and real, power in the... View Details
Keywords: by Martha Lagace
  • July 2011 (Revised June 2013)
  • Case

Foxconn Technology Group (A)

By: Robert G. Eccles, George Serafeim and Beiting Cheng
In 2010, Foxconn Technology Group, the largest and fastest growing multinational company in the Electronic Manufacturing Services (EMS) industry, came under public scrutiny after a string of employee suicides reached the international press. Although the company was... View Details
Keywords: Multinational; Labor Market; Electronic Manufacturing Services; Health & Wellness; Robots; Automation; Social Responsibility; Employee Relationship Management; Leadership; Stocks; Social Issues; Corporate Social Responsibility and Impact; Capital Markets; Supply Chain Management; Safety; Environmental Accounting; Human Capital; Human Resources; Electronics Industry; Manufacturing Industry; China
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Eccles, Robert G., George Serafeim, and Beiting Cheng. "Foxconn Technology Group (A)." Harvard Business School Case 112-002, July 2011. (Revised June 2013.)
  • February 2013
  • Article

Towards an Understanding of the Role of Standard Setters in Standard Setting

By: Abigail M. Allen and Karthik Ramanna
We investigate the effect of standard setters in standard setting: we examine how certain professional and political characteristics of FASB members and SEC commissioners predict the accounting "reliability" and "relevance" of proposed standards. Notably, we find FASB... View Details
Keywords: FASB; Politics; Relevance; Reliability; Standard Setting; Accounting; Standards; Fair Value Accounting; Government and Politics; Personal Characteristics
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Allen, Abigail M., and Karthik Ramanna. "Towards an Understanding of the Role of Standard Setters in Standard Setting." Journal of Accounting & Economics 55, no. 1 (February 2013): 66–90. (Journal of Accounting & Economics Editors' Choice Article.)

    Towards an Understanding of the Role of Standard Setters in Standard Setting

    Journal of Accounting and Economics Vol. 55, No. 1 (February 2013), pp. 66–90.

    We investigate the effect of standard setters in standard setting. We examine how certain professional and political characteristics of FASB members and SEC commissioners... View Details
    • March 2006
    • Case

    Bringing OTC back to the Exchange: Euronext.liffe's launch of ABC

    Euronex.liffe, a derivatives trading exchange, launches matching, clearing, and confirmation services for the over-the-counter market. This combination of services creates a new platform for a market that potentially cannibalizes its current exchange-based services. Is... View Details
    Keywords: Value Creation; Digital Platforms; Consolidation; Financial Markets; Network Effects
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    Cantillon, Estelle S., and Pai-Ling Yin. "Bringing OTC back to the Exchange: Euronext.liffe's launch of ABC." Harvard Business School Case 706-489, March 2006.
    • 25 Mar 2014
    • News

    A fresh bite of the Apple

    • September 2001 (Revised January 2002)
    • Case

    The American Medical Association-Sunbeam Deal (C): Denouement

    By: Ashish Nanda and Kimberly A. Haddad
    On September 5, 1997, the American Medical Association(AMA) withdrew from a contract with Sunbeam Corporation, the maker of small home appliances. Sunbeam sued the AMA to pay for the damages or to comply with the contract. The fracas led to the dismissal of three top... View Details
    Keywords: Medical Services; Appliances; Lawsuit; Litigation; Professionalism; Contracts; Corporate Accountability; Organizations; Lawsuits and Litigation; Consumer Products Industry; Health Industry; United States
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    Nanda, Ashish, and Kimberly A. Haddad. "The American Medical Association-Sunbeam Deal (C): Denouement." Harvard Business School Case 802-091, September 2001. (Revised January 2002.)
    • July 2024 (Revised January 2025)
    • Case

    Rockefeller Philanthropy Advisors: Bringing Systematic Investment to Philanthropy

    By: Lauren Cohen, Hao Gao, Alexander Bischoff and Sophia Pan
    Melissa Berman, CEO of Rockefeller Philanthropy Advisors (RPA), evaluated her client’s philanthropy project and its mediocre performance. RPA was a segment of the Rockefeller Family Office’s Philanthropy Department, becoming an independent charity in 2002. Consistently... View Details
    Keywords: Philanthropic Sector; Foundation; Due Diligence; Humanitarianism; Humanitarian Assistance; Grants; HNW Products And Services; Donations; Impact; Advisor; Advice; Consulting; Funding; Consulting Services; Family Business; Cost vs Benefits; Developing Countries and Economies; Private Sector; Spending; Mission and Purpose; Philanthropy and Charitable Giving; Performance Evaluation; Nonprofit Organizations; Reputation; Social and Collaborative Networks; Social Issues; Wealth and Poverty; Experience and Expertise; Consulting Industry; New York (city, NY); New York (state, US); United States
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    Cohen, Lauren, Hao Gao, Alexander Bischoff, and Sophia Pan. "Rockefeller Philanthropy Advisors: Bringing Systematic Investment to Philanthropy." Harvard Business School Case 225-005, July 2024. (Revised January 2025.)
    • 25 Feb 2015
    • HBS Seminar

    Beril Toktay, Scheller College of Business, Georgia Institute of Technology

    • December 2018 (Revised April 2020)
    • Case

    Fluidity: The Tokenization of Real Estate Assets

    By: Marco Di Maggio, David Lane and Susie Ma
    In December 2018, the blockchain startup Fluidity was about to participate in its first tokenization deal, which would create digital access to property rights in a 12-unit Manhattan condominium complex. The deal was proof-of-concept for Fluidity, which hoped to... View Details
    Keywords: Blockchain; Tokenization; Data Security; Revenue Model; Finance; Technological Innovation; Strategy
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    Di Maggio, Marco, David Lane, and Susie Ma. "Fluidity: The Tokenization of Real Estate Assets." Harvard Business School Case 219-057, December 2018. (Revised April 2020.)
    • 11 May 2011
    • News

    A New Era of Entrepreneurship

    • August 2005 (Revised January 2012)
    • Case

    McKinsey and the Globalization of Consultancy

    By: Geoffrey G. Jones and Alexis Lefort
    Considers McKinsey's strategy during the first stage of the globalization of the management consultancy industry between the 1950s and 1973. Briefly reviews the history of management consulting before considering the factors that led McKinsey to open its first... View Details
    Keywords: History; Demand and Consumers; Strategy; Globalized Firms and Management; Service Operations; Consulting Industry
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    Jones, Geoffrey G., and Alexis Lefort. "McKinsey and the Globalization of Consultancy." Harvard Business School Case 806-035, August 2005. (Revised January 2012.)
    • April 2000
    • Case

    Financing of Project Achieve, The (A)

    By: Mihir A. Desai
    An entrepreneur is forced to analyze the tradeoffs between different equity providers through a detailed analysis of venture financing terms and cash flow forecasts. The founder of a Web-based IMS for schools must negotiate a term sheet, determine funding needs, value... View Details
    Keywords: Business Startups; Forecasting and Prediction; Venture Capital; Cash Flow; Equity; Negotiation Deal; Valuation
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    Desai, Mihir A. "Financing of Project Achieve, The (A)." Harvard Business School Case 200-042, April 2000.
    • 2012
    • Book

    Uncommon Service: How to Win by Putting Customers at the Core of Your Business

    By: Frances Frei and Anne Morriss
    Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance—for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the... View Details
    Keywords: Customers; Business Ventures
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    Frei, Frances, and Anne Morriss. Uncommon Service: How to Win by Putting Customers at the Core of Your Business. Cambridge: Harvard Business Review Press, 2012.
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