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- Faculty Publications (914)
- 2004
- Other Teaching and Training Material
Great Negotiator 2002: Lakhdar Brahimi
By: James K. Sebenius and Kristin Schneeman
The Program on Negotiation honored Ambassador Brahimi in events on October 2, 2002. These began with an in-depth faculty-moderated discussion with a group of students, faculty, and guests at Harvard Business School. On the evening of the 2nd, Ambassador Brahimi... View Details
- October 2003 (Revised February 2004)
- Background Note
Introduction to the Large-Scale Investment (LSI) Course at Harvard Business School
By: Benjamin C. Esty
Introduces students to the Large-Scale Investment (LSI) course taught at Harvard Business School. LSI is a case-based course about project finance that is designed for second-year MBA students. The course is about project finance, which involves creation of a legally... View Details
Esty, Benjamin C. "Introduction to the Large-Scale Investment (LSI) Course at Harvard Business School." Harvard Business School Background Note 204-093, October 2003. (Revised February 2004.)
- October 2003
- Case
Henry Tam and the MGI Team
By: Jeffrey T. Polzer, Ingrid Vargas and Hillary Anger Elfenbein
Within a short time frame, seven diverse team members assemble to write a business plan for a new company and struggle to define their roles, make decisions together, and resolve conflict. Henry Tam, a second-year Harvard MBA student, who joins an aspiring start-up... View Details
Keywords: Interpersonal Communication; Business Plan; Groups and Teams; Decision Making; Jobs and Positions; Leadership Style; Human Resources; Management Teams; Conflict and Resolution; Diversity
Polzer, Jeffrey T., Ingrid Vargas, and Hillary Anger Elfenbein. "Henry Tam and the MGI Team." Harvard Business School Case 404-068, October 2003.
- October 2003 (Revised August 2005)
- Case
American Legacy: Beyond the Truth Campaign
By: Youngme E. Moon and Kerry Herman
The hard-hitting "Truth" campaign has been one of the most successful antismoking initiatives in history. The focus of the "Truth" campaign is to dissuade teenagers from smoking. The sponsor of the campaign, the American Legacy Foundation, is now trying to decide... View Details
Keywords: Advertising Campaigns; Communication Strategy; Customer Focus and Relationships; Decision Choices and Conditions; Ethics; Brands and Branding; Corporate Social Responsibility and Impact
Moon, Youngme E., and Kerry Herman. "American Legacy: Beyond the Truth Campaign." Harvard Business School Case 504-014, October 2003. (Revised August 2005.)
- August 2003 (Revised October 2003)
- Case
Harvard Business School Social Enterprise Initiative at the Ten-Year Mark, The
By: James E. Austin, Stacey M. Childress and Cate Reavis
In mid-2003, as the 10-year anniversary of Harvard Business School's Social Enterprise Initiative approached, the group's faculty and staff decided to analyze its past performance and to formulate its future strategy. View Details
Keywords: Decisions; Management Analysis, Tools, and Techniques; Performance Evaluation; Strategic Planning; Social Enterprise
Austin, James E., Stacey M. Childress, and Cate Reavis. "Harvard Business School Social Enterprise Initiative at the Ten-Year Mark, The." Harvard Business School Case 304-042, August 2003. (Revised October 2003.)
- May 2003 (Revised March 2006)
- Case
Carol Fishman Cohen: Professional Career Reentry (A)
By: Myra M. Hart, Robin J. Ely and Susan Wojewoda
Explores the career challenges facing highly successful women who leave the full-time workforce for several years to manage family commitments. Carol Cohen is a 1985 Harvard MBA who has professional line experience in a manufacturing environment, followed by a... View Details
Hart, Myra M., Robin J. Ely, and Susan Wojewoda. "Carol Fishman Cohen: Professional Career Reentry (A)." Harvard Business School Case 803-185, May 2003. (Revised March 2006.)
- April 2003 (Revised November 2003)
- Case
Tom Tierney's Reflections
By: Ashish Nanda
The case writers began taking notes on Thomas (Tom) Tierney's life experiences and the lessons that he has derived from them based on his presentations at several Harvard Business School MBA and executive education seminars during 2000 through 2002. This was followed... View Details
Keywords: Personal Development and Career
Nanda, Ashish, Kelley Elizabeth Morrell, and Monica Mullick. "Tom Tierney's Reflections." Harvard Business School Case 903-127, April 2003. (Revised November 2003.)
- January 2003 (Revised February 2003)
- Case
Office Depot, Inc.: Business Transformation (A)
By: James L. Heskett, Dan Maher, Daniel F. OBrien, Thomas Watson and Jeffrey F. Rayport
The company's management is considering the possibility of launching a rebranding campaign around the promises "What you need. What you need to know." The questions are whether and when to launch the campaign in view of the large number of training efforts and... View Details
Keywords: Corporate Entrepreneurship; Advertising Campaigns; Brands and Branding; Business Strategy; Technology Adoption; Transformation; Market Timing; Growth and Development; Training; Retail Industry
Heskett, James L., Dan Maher, Daniel F. OBrien, Thomas Watson, and Jeffrey F. Rayport. "Office Depot, Inc.: Business Transformation (A)." Harvard Business School Case 803-111, January 2003. (Revised February 2003.)
- December 2002 (Revised February 2015)
- Case
Jim Sharpe: Extrusion Technology, Inc. (Abridged)
By: H. Kent Bowen and Barbara Feinberg
Jim Sharpe, 10 years after receiving his MBA from Harvard and working for others, has finally become his own boss and 100% owner of manufacturer of aluminum extrusions. After 10 months of an unfunded search, he acquires the business in an LBO and prepares to face his... View Details
Keywords: Search Funds; Search; Entrepreneurial Management; Operations Strategy; Acquisitions; Work/family Balance; Unions; Union; Turnarounds; Funding Model; LBO; Bank Debt; Bank Loans; Equity Investment; Career Management; Small Business; Work-Life Balance; Negotiation; Operations; Labor Unions; Investment; Entrepreneurship; Financing and Loans; Borrowing and Debt; Business Strategy; Manufacturing Industry
Bowen, H. Kent, and Barbara Feinberg. "Jim Sharpe: Extrusion Technology, Inc. (Abridged) ." Harvard Business School Case 603-084, December 2002. (Revised February 2015.)
- November 2002 (Revised August 2004)
- Case
Globalization of HBS, The
By: Tarun Khanna, Rakesh Khurana and David Lane
Sets the stage for a discussion on the globalization of the MBA degree and variations on the idea that Harvard Business School (HBS) can play a role in shaping business education around the world. Describes the forces leading to greater convergence around the MBA... View Details
Khanna, Tarun, Rakesh Khurana, and David Lane. "Globalization of HBS, The." Harvard Business School Case 703-432, November 2002. (Revised August 2004.)
- October 2002 (Revised February 2011)
- Case
Union Corrugating Company (A)
By: Paul W. Marshall and Julia Stevens
Lauri Union graduates from Harvard Business School and takes over her family's steel-corrugated roofing and siding manufacturing firm, which her mother has most recently run. The industry is mature, entry barriers to competitors are low, and the company is over 50... View Details
Keywords: Organizational Change and Adaptation; Leading Change; Family Business; Entrepreneurship; Organizational Culture; Family Ownership; Gender; Manufacturing Industry; Steel Industry; Industrial Products Industry
Marshall, Paul W., and Julia Stevens. "Union Corrugating Company (A)." Harvard Business School Case 803-065, October 2002. (Revised February 2011.)
- August 2002 (Revised June 2006)
- Case
Great Dakota Bank: Online Banking
By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details
Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry
Frei, Frances X., Youngme E. Moon, and Hanna Rodriguez-Farrar. "Great Dakota Bank: Online Banking." Harvard Business School Case 603-011, August 2002. (Revised June 2006.)
- June 2002 (Revised October 2004)
- Case
Entropia (A)
By: Joseph B. Lassiter III, Sameer Ahuja and Jason Tepperman
The Entropia management team and a Harvard Business School field study team look for applications for "grid computing" in the financial services industry, identifying a "go-to-market" plan for this new technology. View Details
Lassiter, Joseph B., III, Sameer Ahuja, and Jason Tepperman. "Entropia (A)." Harvard Business School Case 802-227, June 2002. (Revised October 2004.)
- June 2002 (Revised October 2005)
- Case
Inside Intel Inside
By: Youngme E. Moon and Christina L. Darwall
In early 2002, Pamela Pollace, vice president and director of Intel's worldwide marketing operations, is debating whether the company should extend its "Intel Inside" branding campaign to non-PC product categories, such as cell phones and PDAs. The "Intel Inside"... View Details
Keywords: Advertising Campaigns; Growth and Development; Brands and Branding; Marketing Strategy; Product Positioning; Sales; Expansion; Competitive Advantage; Semiconductor Industry; Manufacturing Industry; California
Moon, Youngme E., and Christina L. Darwall. "Inside Intel Inside." Harvard Business School Case 502-083, June 2002. (Revised October 2005.)
- 2002
- Chapter
The Use of Virtual Classes at Harvard Business School: A Successful Model for Corporate e-Learning
By: D. Quinn Mills and Dirk Seifert
- May 2002 (Revised September 2002)
- Teaching Note
Creating New Services, Module Overview Note TN
By: Frances X. Frei
Taught in Managing Service Operations, an elective course in the Harvard Business School MBA program. Appropriate for any service course or service module within an operations or new product development course that targets MBA or executive education students.... View Details
- 2002
- Other Unpublished Work
A View of Ontario: Ontario's Clusters of Innovation
In Working Paper 1, A view of Ontario: Ontario's clusters of innovation, we reviewed the importance of clusters of traded industries to an economy's productivity, innovation, and standard of living. Professor Michael Porter of the Institute for Strategy and... View Details
Porter, Michael E. "A View of Ontario: Ontario's Clusters of Innovation." Institute for Competitiveness and Prosperity, April 2002.
- April 2002
- Article
New Concepts for Corporate e-Learning - The Use of Virtual Classes at Harvard Business School As Best Practice
By: D. Quinn Mills and Dirk Seifert
- April 2002
- Case
Sally Jameson: Valuing Stock Options in a Compensation Package (Abridged)
By: Peter Tufano
Details a thinly disguised situation facing a recent Harvard MBA graduate who was forced by a prospective employer to place a dollar value on a grant of stock options. There are two objectives: 1) Serves as an introduction to option valuation, in which students have an... View Details
Tufano, Peter. "Sally Jameson: Valuing Stock Options in a Compensation Package (Abridged)." Harvard Business School Case 202-117, April 2002.
- February 2002 (Revised October 2005)
- Case
BMWFilms
By: Youngme E. Moon and Kerry Herman
Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details
Keywords: Consumer Behavior; Internet and the Web; Marketing Strategy; Film Entertainment; Innovation and Invention; Auto Industry; North and Central America
Moon, Youngme E., and Kerry Herman. "BMWFilms." Harvard Business School Case 502-046, February 2002. (Revised October 2005.)