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Show Results For
- All HBS Web
(764)
- People (4)
- News (217)
- Research (447)
- Events (5)
- Multimedia (9)
- Faculty Publications (280)
- 16 Nov 2009
- Research & Ideas
The Times Captures History of American Business
breadth has grave, powerful implications. My overall sense is that the New York Times and other newspapers have made available all kinds of information in the wake of this last astounding year. It's not that television and the Internet... View Details
- 01 Apr 1999
- News
Spirit at Work
eventually made the leap to wearing the white garments that remind us of our commitment to living our spirituality daily," he says. The former real-estate developer and president of Time-Life Television is now CEO of Sun & Son, a computer... View Details
Keywords: Marguerite Rigoglioso
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
management's search for a solution led the company to collaborate with a local CSO, the Friendship Home (Casa de la Amistad, hence CdA). In Costa Rica, the television corporation Representaciones Televisivas (REPRETEL) met a similar... View Details
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
Abstract— We jointly examine the effects of television advertising and field operations in U.S. presidential elections, where the former is referred to as the “air war” and the latter as the “ground game.” Specifically, we look at how... View Details
Keywords: Sean Silverthorne
- 12 Dec 2018
- News
Lesson Plan
parents are all engaged in debating both sides of the issue. What would be the fairest solution? Or in Yokohama, Japan. In March 2003, a 22-year-old teaching English at a local junior high school is watching television with other staff... View Details
- 16 Jan 2019
- Research & Ideas
What Football Firings Teach Managers About Staying Relevant
10-year, reported $100 million contract in 2018, the longest coaching contract in NFL history. While Oakland took a risk by hiring a coach that had been away from coaching for so long, Gruden differed from Gibbs in that he had remained close to the game in his capacity... View Details
- 01 Dec 1996
- News
An Entrepreneurial Journey
multibillion-dollar Capital Cities/ABC media empire of the 1990s. Not long after, laboring in similar obscurity in rural Ohio, Amos B. Hostetter, Jr. (MBA '61), and H. Irving Grousbeck (MBA '60), cofounders of Continental Cablevision, were pioneering what would become... View Details
- 03 Sep 2018
- News
Moving Pictures
editor while gaining a firsthand education in storytelling-widget management. “A television show like The West Wing is really a company that is in the business of making 22 episodes a year,” Singer says. “John Wells is an amazing producer... View Details
- 14 Feb 2017
- First Look
First Look at New Research: February 14
endeavor that is a first for a Hollywood actor with superstar status—a digital channel. The channel (named “Seven Bucks Digital Studios”) will be a new part of film and television production company Seven Bucks Productions, which Johnson... View Details
Keywords: Sean Silverthorne
- 23 Feb 2010
- First Look
First Look: Feb. 23
understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this in a... View Details
Keywords: Martha Lagace
- 01 Sep 2004
- News
Promise & Perils
Chinese imports are flooding the domestic market. China recorded a $124 billion trade surplus with the United States last year, the biggest bilateral trade imbalance in history. Trade friction escalated late last year when the U.S. government slapped Chinese View Details
- 19 Jun 2007
- First Look
First Look: June 19, 2007
case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=806045 The NFL Harvard Business School Case 706-412 From 10-cent tickets to $17 billion television contracts, examines how a game became a multibillion dollar industry.... View Details
Keywords: Martha Lagace
- 01 Mar 2011
- News
Local Hero
With a value estimated by Forbes magazine of over $480 million, the team ranks in the top third financially among MLB franchises. Even before last season’s title, the Giants’ fall pennant run yielded 4,000 new season ticket requests. Merchandise sales, View Details
- 14 May 2013
- First Look
First Look: May 14
entertainment: building a business around blockbuster products-the movies, television shows, songs, and books that are hugely expensive to produce and market-is the surest path to long-term success. Along the way, I reveal why... View Details
Keywords: Sean Silverthorne
- 01 Dec 1997
- News
Growing Together
of Children's Television Workshop in New York, which produces educational TV programs for children such as Sesame Street, is finding that using business strategy has been critical to the success of his nonprofit organization. "In an... View Details
Keywords: Marguerite Rigoglioso and Nancy O. Perry
- 06 Mar 2012
- First Look
First Look: March 6
optimize brand exposure they need information on how to best retain consumers' attention from moment-to-moment during television advertising. This large-scale eye tracking study shows that the decision to zap or not to zap depends on how... View Details
Keywords: Sean Silverthorne
- 08 Oct 2013
- First Look
First Look: October 8
Stephen A. Greyser Abstract—When a Major League Baseball club signs a Japanese star player, it obviously tries to commercialize its investment in the player. The initial focus is on home attendance (ticket sales) and television audiences,... View Details
Keywords: Sean Silverthorne
- 11 Sep 2012
- First Look
First Look: September 11
discounts and Amazon encouraged consumers to compare prices using smart phones, Best Buy was becoming a showroom for lower cost retail models. International expansion was struggling and domestic sales of digital televisions were cooling.... View Details
Keywords: Sean Silverthorne
- 24 Jul 2007
- First Look
First Look: July 24, 2007
every evening at their scheduled times, and feared that if television audiences migrated to VOD, their revenues from selling advertising time would decrease. How could Burke and Roberts convince the networks to team up with Comcast and... View Details
Keywords: Martha Lagace
- 01 Dec 2008
- News
A Force for Good
the eighth grade, and played football. Another classmate, Rich Eustis, later became an Emmy-winning television writer; Eustis confessed to TV Guide that he based the character of Eric Mardian — the leather-jacketed genius in the ABC... View Details